Jun 29, 2023 | Digital/Interactive, Marketing
Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...
Jul 28, 2021 | Digital/Interactive
Every four years, hundreds of millions of viewers tune in as the world’s best athletes gather to compete in arguably the most highly anticipated and colossal sporting event on the planet: the Olympic Summer Games. That is, until the summer of 2020. Like many...
Aug 20, 2019 | Advertising, Digital/Interactive
As technology continues to evolve, more and more people are stepping away from traditional radio and leaning towards radio’s streaming competitors: Spotify, Pandora, and YouTube. With this shift in how consumers are accessing media, many advertisers are also...
Oct 27, 2016 | Digital/Interactive
With the holiday season approaching, shopping for your loved ones has become easier with the use of a smartphone. Catalogs and print ads are slowly becoming a part of retail history, while videos and display ads on mobile devices are becoming increasingly...
Feb 11, 2014 | Digital/Interactive
The latest Neilsen study called the Digital Consumer Report has some pretty interesting findings for digital marketers in terms of mobile devices and consumer behavior online. As was predicted a few years ago, users are now spending more time per month online via...
Jan 2, 2014 | Digital/Interactive
Happy New Year, everyone! Now is a perfect time to reflect back on 2013 while making plans for 2014. As always, Google’s Zeitgeist does a fabulous job on reminding us just how special the last year was by taking us through a review of the most searched items in...
