Why Your Business Should Prioritize First-Party Data

Mar 18, 2024 | In the Press, Marketing

RobMark’s Vice President, Katey LeZotte, recently spoke with Savannah CEO about omnichannel marketing strategies utilizing first-party data. Dive into more information about what first-party data is, why it matters, and how your business can effectively collect and...

Marketing Tactics & Trends Your Business Should Pay Attention to in 2024

Feb 15, 2024 | Brands, Cool New Technology, Marketing

Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing.  Katey LeZotte, VP of RobMark, sat down with the Hilton Head...

The Power of Personalization

Jun 29, 2023 | Digital/Interactive, Marketing

Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...

2023 Marketing Predictions

Jan 16, 2023 | Marketing

The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...

Tips and Tricks for Your Email Marketing

Jan 15, 2022 | Marketing

Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more.   As with any of your other marketing tactics, it’s critical to develop a...

Experiential Marketing in the Desert: Coachella 2019

Apr 17, 2019 | Brands, Marketing

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...