On THE MARK

The Basics of Branding

The Basics of Branding

In the past, some may have thought that a company’s brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating...

LinkedIn Rebranding: Colors, Fonts, Photography, & More

What was initially a platform that was engineered with a focus on white collar professionals, LinkedIn has been working to become more inclusive for all professions, no matter the workplace. To work on changing the company’s image, LinkedIn has officially...

Experiential Marketing in the Desert: Coachella 2019

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...

Bigger Than the McWhopper: McDonald’s Leads Hunger Campaign

Today, September 21, is the International Day of Peace. Organizations, companies, and brands across the world, including burger chain rivals McDonald’s and Burger King, along with several big corporations, have come together to seek donations for the World Food...