On THE MARK

RobMark’s Katey LeZotte on A/B Testing

RobMark’s Katey LeZotte on A/B Testing

No matter what industry you’re in or what products or services you’re trying to promote, utilizing A/B testing is an excellent way to learn more about your audience and how to reach them in ways that truly resonate with them. Our Vice President, Katey...

JCPenney Launches “Anti Sales” Rebranding Campaign

If you’ve watched primetime television lately, you may have seen the new JCPenney ads. No, they don’t feature any clothes, or accessories or sales promotions. In fact, you don’t even know the ad is for JCPenney until the logo flashes on the screen at...

Visit Savannah YouYube Video Officially Launched!

Today we were very honored to attend the premiere of the Visit Savannah YouTube video that we helped produce back in June. It was so much fun to view the final product and see all of our efforts come to fruition. The video also premiered on YouTube today, and it is...