On THE MARK

Content Consumption Differences between Generations

Millennials are a complex generation that, unlike other generations, aren’t set by an exact date range—though that depends on whom you talk to—but are considered to be those who were born in the 1980s-1990s. They are diverse, educated, and...

Resurgence of Email Marketing

What once was popular will be again—older names are coming back, past fashion is returning, and record players have become hip once more. Another part of history that is repeating itself is certain marketing trends. Before social media, email was one of the only...

The #IceBucketChallenge: Is it just “clicktivism”?

Over the last two weeks, you may have noticed an increase of videos of people dumping cold water on themselves posted on social media. These videos are part of the #IceBucketChallenge. The challenge is very simple: pour ice water on yourself and film it within 24...

What Makes a Video Go Viral?

Hello Denizen. You may not have heard of the agency but it’s practically guaranteed you have seen their work. Do you remember the video that went viral back in April of a tiny hamster eating a tiny burrito? Hello Denizen.  Denizen is an award-winning social...

GranataPet Encourages Healthy Pets With Fetching Stations

This awesome marketing ploy from Germany has all of our favorites: creative digital strategy, innovative outdoor advertising and, man’s best friend. Healthy dog food makers, GranataPet, have set up "fetching stations" in parks across Germany to...

Smile Train Increases Fundraising with Opt-Out Option

To those who think direct mail doesn’t work: this is certainly an unconventional yet effective method. Smile Train, who we’re sure you’ve received mail from a time or two before, is a nonprofit that provides surgeries at no cost to children born with...