Image via Search Engine Land
It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user experience possible. Google has been guiding everyone in this direction for a few years, first by penalizing websites that were not mobile friendly. Now they are refining their algorithm to penalize sites that do not provide a good user experience, specifically with intrusive ads.
- Popups that cover the main content.
- Displaying standalone ads that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears to be a stand-alone ad, pushing the main content below the fold.
- A popup that appears to be in response to a legal obligation, such as age verification.
- Login dialogs on sites where content is not publicly indexable.
- Banners that use a reasonable amount of screen space and are easily dismissible.