Generated by All in One SEO Pro v4.9.6.1, this is an llms.txt file, used by LLMs to index the site. # RobMark - Web • Advertising • PR Advertising Agency in Savannah, GA & Hilton Head, SC ## Sitemaps - [XML Sitemap](https://www.robmark.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [The Micro-Moment Mandate: Why Social Videos Keep Shrinking (and How to Win in 5 Seconds)](https://www.robmark.com/blog/the-micro-moment-mandate-why-social-videos-keep-shrinking-and-how-to-win-in-5-seconds/) - If your social feeds feel like they're moving at warp speed, you aren’t imagining things. The explosive rise of vertical, short-form spaces like TikTok, Instagram Reels, and YouTube Shorts has fundamentally altered the digital marketing landscape. For brands, the message is clear: Social video content is shrinking. Traditional 30-second ads are being eclipsed by "micro-ads" - [Why Data Should Shape Your Marketing Strategy](https://www.robmark.com/blog/why-data-should-shape-your-marketing-strategy/) - Great marketing doesn’t happen by accident; it starts with a solid strategy. Without a strategy backed by data, marketing can feel like throwing spaghetti at the wall and hoping something sticks. The good news? Your data already holds the answers. Your data is a gold mine of insights just waiting to be used. It can - [SEO Secrets: The Basics Behind Better Rankings](https://www.robmark.com/blog/seo-secrets-the-basics-behind-better-rankings/) - You’ve probably heard the term SEO countless times, but understanding how it actually impacts your business is what really matters. The truth is, SEO is simply about helping your website get found by the people who are already searching for your products or services. When done correctly, it increases your visibility, builds credibility, and creates - [What Does a Full-Service Agency Mean?](https://www.robmark.com/blog/what-does-a-full-service-agency-mean/) - You’ve likely heard the term full-service agency, but what does it really mean? A full-service agency provides a comprehensive range of marketing and creative services under one roof. Instead of juggling multiple vendors, you work with a single, cohesive team of specialists who collaborate across disciplines to support your goals. Here’s a closer look at - [AI in Marketing: Embracing Technology without Losing Humanity](https://www.robmark.com/blog/ai-in-marketing-embracing-technology-without-losing-humanity/) - Artificial intelligence is transforming the marketing landscape faster than ever before. From automating tasks to predicting consumer behavior, AI has become an essential tool for businesses looking to stay competitive. At RobMark, we believe in embracing innovation, but we also know that marketing is, at its core, a human endeavor. The most effective campaigns combine - [What is a Full-Service Marketing Agency?](https://www.robmark.com/blog/what-is-a-full-service-marketing-agency/) - In today’s competitive marketing landscape, many businesses are discovering the value of partnering with a full-service marketing agency. But what exactly does that mean? A full-service agency handles every aspect of your brand’s marketing—from strategy and creative to execution and analysis—under one roof. Instead of hiring separate vendors for web design, digital advertising, and public - [When is it Time for a Website Redesign?](https://www.robmark.com/blog/when-is-it-time-for-a-website-redesign/) - Katey LeZotte, Vice President of RobMark, sat down with Savannah CEO to discuss website redesigns and how RobMark can help when you are ready to refresh your business's online presence. To watch the full interview, press play on the video above or visit Savannah CEO’s website. Audit Your Site When determining if it is time - [LinkedIn Launches New Conversation Ads](https://www.robmark.com/blog/linkedin-launches-new-conversation-ads/) - This week, LinkedIn announced a new message-based ad format that uses conversations to deliver a customized ad to each user. The Conversation Ads are an extension of the existing Message Ads (previously named Sponsored InMail) and feature a “choose your own path” format that lets brands create full-funnel campaigns with multiple, campaign-specific calls-to-actions including product - [TruckKarma.com Website - Now Live!](https://www.robmark.com/blog/truckkarma-com-website-now-live/) - Golf tournament season is right around the corner and there’s no better way to celebrate than with the launch of a new website for The Truck! “The Truck” is the operations staff that handles the scoring of all tournaments on the Korn Ferry Tour. Traveling to each tournament, The Truck serves as a hospitable home - [Just Launched: Savannah Blarney Stone Website](https://www.robmark.com/blog/just-launched-savannah-blarney-stone-website/) - Just before the holidays, we are thrilled to announce another website is complete: SavannahBlarneyStone.org! The Savannah Blarney Stone is one of Savannah’s latest tourist attractions as well as a non-profit organization that benefits local charities. In 2014, Dr. Sidney Smith and his wife Colleen purchased a slab of the original Blarney Stone from the Blarney - [MACS Crane & Rigging Website Launch](https://www.robmark.com/blog/macs-crane-rigging-website-launch/) - Another website is under our belt with the launch of MACS Crane & Rigging’s brand-new site! MACS Crane & Rigging is a full-service crane rental company that operates throughout the Southeast for a variety of different projects. With its impressive growth as a company, MACS Crane & Rigging felt its website was lagging behind, - [Savannah Golf Championship Website Now Live](https://www.robmark.com/blog/savannah-golf-championship-website-now-live/) - Our web team has been cranking out websites these past few months, and one of our projects has been getting us pumped for spring’s golf events. After months of planning, designing, and programming, we are proud to announce that the Savannah Golf Championship’s website is officially live! The Savannah Golf Championship is part of the - [Multiple RobMark Projects Honored in 2019 MarCom Awards](https://www.robmark.com/blog/multiple-robmark-projects-honored-in-2019-marcom-awards/) - It’s time to break out the bubbly! The 2019 MarCom Awards results are in, and we are thrilled to announce that two of our clients, Savannah/Hilton Head International and Pianos for People, won platinum and gold awards for projects created by our RobMark team. Savannah/Hilton Head International entered its 2018 annual report under - [Chapman Edge Website Launch](https://www.robmark.com/blog/chapman-edge-website-launch/) - Our latest web client, The Chapman Edge, reached out to us all the way from Chicago! The Chapman Edge is a virtual consultancy company that provides sales support to businesses looking to get their products on the shelves of major retail chains. Since its inception in 2000, the business has flourished, however, its website - [Facebook Announces New Interactive Ad Formats](https://www.robmark.com/blog/facebook-announces-new-interactive-ad-formats/) - Social media has quickly evolved from profiles filled with text and photos to News Feeds flooded with GIFs, videos, Lives, stickers, and more as people become more interested in engaging experiences. Digital advertisers have taken note of this, and they are constantly looking for ways to adapt their strategies and create these kinds of memorable - [Benefit Communication Specialists Website: Now Live](https://www.robmark.com/blog/benefit-communication-specialists-website-now-live/) - Our RobMark team has been on a roll lately, and we are thrilled to announce the launch of a brand-new website for Benefit Communication Specialists. As a Savannah-based company, Benefit Communication Specialists provides brokers, employers, and HR professionals with a suite of tools to streamline their benefits program. The company was operating on an outdated - [Spotify Rolls Out Enhanced Advertising Tools](https://www.robmark.com/blog/spotify-rolls-out-enhanced-advertising-tools/) - As technology continues to evolve, more and more people are stepping away from traditional radio and leaning towards radio’s streaming competitors: Spotify, Pandora, and YouTube. With this shift in how consumers are accessing media, many advertisers are also shifting some of their focus towards music streaming platforms. To cater to advertisers, Spotify is taking - [Aerotech Machining Website Launch](https://www.robmark.com/blog/aerotech-machining-website-launch/) - After weeks of planning, designing, and programming, we are thrilled to announce that Aerotech Machining’s website is now live! Aerotech Machining was operating on a website that was outdated and lacked crucial information about the company. Aerotech Machining knew their website was in need of a total redesign, so they came to RobMark to - [Lowcountry Speaker Series Website Now Live](https://www.robmark.com/blog/lowcountry-speaker-series-website-now-live/) - An exciting new business is making its way to Hilton Head Island! Lowcountry Speaker Series is connecting Lowcountry residents to globally-recognized journalists, politicians, military heroes, entertainers, and more to promote new thoughts, opinions, and experiences. Its inaugural season is kicking off in January 2020 and will include one presentation per month through April 2020. The - [Coming Soon: Google Gallery Ads](https://www.robmark.com/blog/coming-soon-google-gallery-ads/) - This year’s Google Marketing Live keynote was full of exciting announcements for the world of advertising, but the one that we are taking special notice of is the upcoming arrival of gallery ads in mobile search. By combining search ads with the creative of an image gallery, this ad format has the power to become - [LinkedIn Rebranding: Colors, Fonts, Photography, & More](https://www.robmark.com/blog/linkedin-rebranding-colors-fonts-photography-more/) - What was initially a platform that was engineered with a focus on white collar professionals, LinkedIn has been working to become more inclusive for all professions, no matter the workplace. To work on changing the company's image, LinkedIn has officially announced that it has rebranded with a new logo, fresh colors, unique photography, and more - [Coastal Custom Mortgage Website Launch](https://www.robmark.com/blog/coastal-custom-mortgage-website-launch/) - Another website has been creatively designed, skillfully programmed, and officially launched by our RobMark team! This time around, we immersed ourselves in the home financing industry when Ted’s nephew came to RobMark after he decided to start a new Savannah mortgage brokerage business, Coastal Custom Mortgage. As a new company looking to make a name - [Islands Farmers’ Market Website: Now Live](https://www.robmark.com/blog/islands-farmers-market-website-now-live/) - The team at RobMark is thrilled to announce the launch of the Islands Farmers’ Market new website, islandsfarmersmarket.org! The Islands Farmers’ Market is a local market that works to provide Savannah and its East Islands with fresh produce, artisan crafts, weekend fun for families, and more. Last year, the market was taken over by new - [Action Arborist Website Launch](https://www.robmark.com/blog/action-arborist-website-launch/) - We are thrilled to announce that our team has added another website to our collection with the launch of Action Arborist’s brand-new website! Serving Savannah and surrounding areas, Action Arborist is a local tree company that offers a variety of services to keep our community’s green spaces thriving. Action Arborist came to RobMark with an - [Amazon to Introduce Mobile Video Ads](https://www.robmark.com/blog/amazon-to-introduce-mobile-video-ads/) - As it continues to grow as the third largest digital advertising platform, Amazon is now set to begin selling video ad spots on its mobile app. Adding mobile video ads to the company’s inventory is Amazon’s effort to expand their presence in the $129 billion digital advertising market that is currently dominated by Facebook and - [Experiential Marketing in the Desert: Coachella 2019](https://www.robmark.com/blog/experiential-marketing-in-the-desert-coachella-2019/) - It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to as ‘Brandchella’ or ‘The Super Bowl of Social Media Advertising,’ Coachella has become the - [Savannah Downtown Business Association Website Launch](https://www.robmark.com/blog/savannah-downtown-business-association-website-launch/) - Our web team has been on a roll lately, and we are proud to announce the launch of Savannah Downtown Business Association’s brand-new website, savannahdba.com! The Savannah Downtown Business Association (SDBA) was operating on a website that had become outdated and lacked the functionality and design that is needed in today’s digital world. SDBA was - [Facebook Is Rolling Out New Features for Events](https://www.robmark.com/blog/facebook-is-rolling-out-new-features-for-events/) - Through the use of Facebook Stories, Facebook is currently testing a suite of new features that aim to make it easier for users to not only share an event, but also coordinate with Facebook friends who are also interested in going. Some users in the U.S., Mexico, and Brazil will now see a “Share to - [Pepsi Invades Coca-Cola’s Hometown Before Super Bowl LIII](https://www.robmark.com/blog/pepsi-invades-coca-colas-hometown-before-super-bowl-liii/) - From the Falcons and Braves to Coca-Cola and Chick-fil-A, Atlanta is used to seeing red in advertisements across downtown. However, as the Super Bowl LIII inches closer and closer, Coca-Cola’s biggest rival PepsiCo is invading the city with its bright blue advertisements as an official sponsor of this year’s game. Throughout downtown Atlanta, Pepsi’s advertisements - [Top Email Marketing Mistakes & How to Avoid Them](https://www.robmark.com/blog/top-email-marketing-mistakes-how-to-avoid-them/) - With so many businesses incorporating email marketing into their marketing strategies, competition in subscribers’ inboxes has become intense. To create successful e-blasts, it is now necessary to go beyond just blasting email lists with generic content and put extensive thought into email marketing aspects including personalization, segmentation, analytics, and much more. To help your e-blasts - [McCorkle & Johnson Website Launch](https://www.robmark.com/blog/mccorkle-johnson-website-launch/) - We’ve been busy here at RobMark, but hard work always pays off. We are thrilled to announce the launch of McCorkleJohnson.com! McCorkle & Johnson, LLP is a downtown Savannah-based law firm that provides services to clients in Georgia and South Carolina. As competition in the legal industry continues to grow, McCorkle & Johnson, LLP was - [GastroSav.com Now Live](https://www.robmark.com/blog/gastrosav-com-now-live/) - Our RobMark team has been on a roll, and we are excited to announce the launch of GastroSav.com! Gastroenterology Consultants of Savannah has been providing our community with quality prevention and treatment of digestive diseases for nearly 40 years. Nowadays, people are more likely to search for doctors in their area online, so Gastroenterology Consultants - [Facebook Launches Holiday Pop-Up Shops in Macy’s to Promote Small Businesses](https://www.robmark.com/blog/facebook-launches-holiday-pop-up-shops-in-macys-to-promote-small-businesses/) - Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands every day that are using social media as a major platform to sell their products and services. This holiday season, Facebook stepped out of the digital world and opened its first pop-up shops in multiple - [Pianos for People Website Launch](https://www.robmark.com/blog/pianos-for-people-website-launch-2/) - Pianos for People is a nonprofit organization based in St. Louis, Missouri that provides free pianos, lessons, and music camps to children and young adults who otherwise may not be able to afford them. Our team at RobMark has been fortunate enough to work with this inspiring organization for years now, so when they decided - [New Balance Celebrates Unique Style with Artificially Intelligent Billboards](https://www.robmark.com/blog/new-balance-celebrates-unique-style-with-artificially-intelligent-billboards/) - Last month, New York Fashion Week brought thousands of editors, celebrities, influencers, everyday people, and more from all over the world to attend shows and events from fashion’s most coveted designers. Over the years, New York Fashion Week has turned into a marketing frenzy with brands doing everything they can to be seen and recognized - [Jules Toraya, MD Website Launch](https://www.robmark.com/blog/jules-toraya-md-website-launch/) - RobMark is celebrating the launch of julestorayaMD.com! Jules Toraya, M.D. has been practicing gynecology in Savannah, Georgia for more than 35 years. Due to a recent office change, Dr. Toraya’s patients were having trouble finding him at his new location. Because of this confusion, Dr. Toraya was interested in creating a personal website that would - [5 Digital Marketing Trends You Can’t Ignore in 2019](https://www.robmark.com/blog/5-digital-marketing-trends-you-cant-ignore-in-2019/) - With continuous developments in social media, artificial intelligence, mobile search, and more, the world of digital marketing is ever-changing. As this technology evolves, so do consumers, and it is crucial for marketers to keep up with these changes to ensure that your marketing strategies do not quickly become stale or out dated. With the new - [Facebook Redesigns Business Pages with Recommendations, Action Buttons, & More](https://www.robmark.com/blog/facebook-redesigns-business-pages-with-recommendations-action-buttons-more/) - Big things are happening for local businesses who use Facebook to connect with consumers. Earlier this week, Facebook rolled out a suite of new features for business pages on mobile devices. These updates were made to help businesses better promote themselves on Facebook by incorporating authentic recommendations, direct calls-to-action, and more prominently on each business’s - [Delta’s New Ad Campaign Encourages Young Adults to Visit Home](https://www.robmark.com/blog/deltas-new-ad-campaign-encourages-young-adults-to-visit-home/) - Just as parents are sending their children off to college again or to their first out-of-town jobs, Delta launches an advertising campaign reminding young adults that even after they settle into their new lives in a new city, they can, and should, go home again. With more than 60 percent of Seattle residents not being - [Goodbye AdWords and DoubleClick, Hello Google Ads](https://www.robmark.com/blog/goodbye-adwords-and-doubleclick-hello-google-ads/) - Google shocked the digital advertising world late last month with the announcement that it is rebranding its suite of iconic advertising brands, including AdWords and DoubleClick. The new lineup for Google’s advertising products consists of three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. In an effort to evolve with the ever-changing advertising - [How Your Brand Can Benefit From IGTV](https://www.robmark.com/blog/how-your-brand-can-benefit-from-igtv/) - As you have probably seen on your Instagram feed or in recent headlines, Instagram is taking a jab at YouTube by now offering long form, vertical videos on its new standalone app, IGTV. Instagram has proven itself to be a place for not only everyday people and celebrities to share content but also for brands, - [Whitfield Signs Website Launch](https://www.robmark.com/blog/whitfield-signs-website-launch/) - Our team is proud to announce the launch of the new Whitfield Signs website, whitfieldsigns.com! Whitfield Signs is a Statesboro-based sign company that takes brands to the next level by creating custom branding pieces for businesses, schools, and facilities. RobMark knows the quality of Whitfield Signs’ work first-hand, as they created custom exterior and interior - [The EU’s New Data Privacy Regulation: What It Is and How It May Affect U.S. Businesses](https://www.robmark.com/blog/the-eus-new-data-privacy-regulation-what-it-is-and-how-it-may-affect-u-s-businesses/) - With recent congressional hearings over data privacy and breaches causing a stir in today’s headlines, the European Union (EU) is taking its first step toward changing the way data is handled with its new General Data Privacy Regulation (GDPR). This new regulation goes into effect May 25, 2018, and it not only affects businesses within - [Direct Traffic Surpasses Facebook Referral Traffic](https://www.robmark.com/blog/direct-traffic-surpasses-facebook-referral-traffic/) - Traditionally, people who arrive to websites from a mobile device did so most frequently through the use of Facebook, making “mobile” and “social” go hand in hand. However, a recent study from Chartbeat.com found that direct traffic surpassed Facebook referrals for the first time, proving that a shift is happening among mobile users. In the - [Bulk Bag Depot Now Live!](https://www.robmark.com/blog/bulk-bag-depot-now-live/) - We are thrilled to announce the launch of the new Bulk Bag Depot website! As one of the largest flexible intermediate bulk containers (FIBC) bulk bag suppliers in the U.S., Bulk Bag Depot was in need of a high quality website to match their high quality service. The result, our RobMark team was able to - [The Facebook-Cambridge Analytica Privacy Scandal: How Facebook advertising is being affected](https://www.robmark.com/blog/the-facebook-cambridge-analytica-privacy-scandal-how-facebook-advertising-is-being-affected/) - Between “fake news” concerns, ongoing privacy issues, and Russian meddling, Facebook has been taking heat the last few years, and now Facebook is in the midst of its largest crisis to date: The Facebook-Cambridge Analytica Privacy Scandal. The latest privacy breach has left people feeling violated and unsure on whether to continue supporting Facebook. As - [How Facebook’s Recent News Feed Algorithm Could Affect You](https://www.robmark.com/blog/facebooks-recent-news-feed-algorithm-affect/) - Even though Facebook’s revenues are increasing, it’s no secret that engagement has declined. There is less personal content being shared between users due to the over crowding of posts from businesses and media publishers, as well as the controversies surrounding Facebook’s role in the “fake news” scandal of the 2016 election. Facebook CEO Mark Zuckerberg - [Savannah Book Festival Website Launch](https://www.robmark.com/blog/savannah-book-festival-website-launch/) - We’ve been very busy here at RobMark. Our team has launched another website, SavannahBookFestival.org! Every year the Savannah Book Festival celebrates nationally-recognized and local authors through their contributions to literacy. This newly-redesigned website features an easy to navigate layout which makes everything from meeting the authors to learning about the festival’s events to even learning - [RobMark Campaigns Receive International Recognition with 2017 MarCom Awards](https://www.robmark.com/blog/robmark-campaigns-receive-international-recognition-2017-marcom-awards/) - Each year the MarCom Awards honor creativity and top submissions from advertising agencies, public relations firms, freelancers, design shops, production companies, and others professionals around the world in various marketing and communication categories relating to print, audio, visual, and website design. After reviewing over 6,500 entries from 18 countries, the international competition recently announced its - [DSI Logistics Website Launch!](https://www.robmark.com/blog/dsi-logistics-website-launch/) - We are proud to announce the launch of the newly redesigned dsicompanies.com! Distribution Services International (DSI) is a logistics company that has been providing import, export and domestic shipping expertise to manufactures and retailers across many industry segments for almost 30 years. It was important that DSI’s website specifically lists and properly represents all of - [ILoveFleas.com Now Live!](https://www.robmark.com/blog/ilovefleascom-now-live/) - Keller’s Flea Market, known for its unique merchandise at bargain prices, is one of the Southeast’s largest flea markets. Fun! Fun! Fun! is Keller’s motto but they needed a user-friendly website to showcase just how exciting their flea market really is. Our team of programmers, designers, and copywriters worked together to develop the newly-revamped ILoveFleas.com. - [WeCleanSAV.com Now Live!](https://www.robmark.com/blog/wecleansavcom-now-live/) - Looking for a professional maintenance and cleaning company? Check out WeCleanSAV.com! For over 45 years, Savannah Professional Maintenance has been committed to eco-friendly cleaning and delivering total customer satisfaction to a variety of clients, from churches to schools, corporate and professional buildings to banks, industrial plants and medical offices. SPM works hard to keep - [Catherine Ward House Inn Website Launch](https://www.robmark.com/blog/catherine-ward-house-inn-website-launch/) - Catherine Ward House Inn, a historic 1880s bed and breakfast located in Downtown Savannah’s Victorian District, was in need of a brand new website that was responsive, user-friendly, and showcased the inn’s stunning photography. Enter: RobMark. Our team of designers, copywriters, and programmers worked together to design and develop the brand-new CatherineWardHouseInn.com. The new website - [PoolerFunZone.com Now Live!](https://www.robmark.com/blog/poolerfunzonecom-now-live/) - A new year means new websites at RobMark and we are proud to announce another new website: PoolerFunZone.com! With attractions from Go-Karts to Mini-Golf, an Arcade to Kiddy Land, the new Fun Zone website showcases amusement for the whole family with an eye-catching video header on its homepage and bright color design - [Facebook Creates New Snapchat Clone](https://www.robmark.com/blog/facebook-creates-new-snapchat-clone/) - Imitation is the sincerest form of flattery, right? Well, CEO Mark Zuckerberg seems to think it is. Facebook has announced its launch of another Snapchat-inspired design, but this time it’s a standalone picture and video-messaging app, complete with augmented reality filters. The new app Flash seems to be a clone of Snapchat’s design, but - [Tis the Season For Holiday Shopping](https://www.robmark.com/blog/tis-the-season-for-holiday-shopping/) - With the holiday season approaching, shopping for your loved ones has become easier with the use of a smartphone. Catalogs and print ads are slowly becoming a part of retail history, while videos and display ads on mobile devices are becoming increasingly effective. Many shoppers depend on the Internet for feedback on products and - [Rumor has it Snapchat might be developing AR glasses](https://www.robmark.com/blog/rumor-has-it-snapchat-might-be-developing-ar-glasses/) - The popular disappearing photo app is reportedly working on its first augmented-reality product. Last month, Snapchat C.E.O. Evan Spiegel was photographed wearing what appeared to be a pair of dark, very circular smart-glasses prototype. This 20 billion company is best known for its unique and sometimes bold moves in content features, redefining journalism through - [Attention Business Owners!](https://www.robmark.com/blog/attention-business-owners/) - Social media has developed into a very important marketing tool that can take all businesses to the next level if used correctly. Companies that do not take advantage of social media are missing out on a demographic that is fluid in the medium. In 2015, over 65 percent of adults in the U.S. were - [The Importance of Blogging](https://www.robmark.com/blog/the-importance-of-blogging/) - If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company portray a more personal demeanor. Before you purchase any product, you want to - [Google Cracking Down on Mobile Intrusive Ad Placements](https://www.robmark.com/blog/google-cracking-down-on-mobile-intrusive-ad-placements/) - Image via Search Engine Land It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user experience possible. Google has been guiding everyone in this direction for a few - [Pokémon Go Benefits Local Businesses](https://www.robmark.com/blog/pokeand769mon-go-benefits-local-businesses/) - Pokémon Go has quickly become the most popular smartphone gaming app, with an average of 26 million active daily users. It only took the gaming app 13 hours to reach the status of highest-grossing app in the U.S. With such a phenomenon, it’s hard not to jump on the bandwagon, and some businesses have - [AdWords Launches Expanded Text Ads](https://www.robmark.com/blog/adwords-launches-expanded-text-ads/) - AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier this week stated a new placement offering of expanded text ads. Prior to the announcement, the maximum length for text ads was a 25-character headline and two 35-character description lines. Instead of the 25/35/35, the - [Two New Additions to the Robmark Team](https://www.robmark.com/blog/two-new-additions-to-the-robmark-team/) - We’ve been moving and shaking here at Robertson & Markowitz and because of it, we’ve forgotten to introduce our newest employees!! Robmark Web has gained two new additions: William Roth, Manager of Web Services and Dusty del Rosario, Sr. Web Developer. William comes to R&M from Wyoming and brings a unique background and depth of - [Clever Ads Illustrate Blind Spots](https://www.robmark.com/blog/clever-ads-illustrate-blind-spots/) - Collisions caused by blind spots are a common occurrence. So much so that manufacturers have started to make sensors and alerts to prevent them. Though most new vehicles have these types of alerts, it is rare for the feature to be the main message of an advertising campaign. One of Hyundai’s newest campaigns illustrates how - [The Mother of Outdoor Campaigns](https://www.robmark.com/blog/the-mother-of-outdoor-campaigns/) - Sometimes we forget about all the sacrifices our moms have made for us over the years, like not drinking for nine months or constantly picking up after us. Maybe she deserves more than just a card this year. Well, an agency in New York set the bar high with its latest Mother’s Day-themed outdoor advertisements. - [No More Facebook 20% Rule! (Kinda)](https://www.robmark.com/blog/no-more-facebook-20-rule-kinda/) - For Facebook marketers, one of the most difficult aspects of using Facebook as an advertising medium is getting your message across in a concise way while following all of Facebook’s guidelines — specifically the 20% rule. For the past several years, Facebook’s 20% text overlay rule has loomed over advertisers, restricting the amount of - [Attention Facebook Administrators!](https://www.robmark.com/blog/attention-facebook-administrators/) - Attention Facebook Administrators! You may have noticed a rather drastic change on your business page this week. You are used to seeing the “use Facebook as page” button in the top right hand corner, however, this week it disappeared! This has made it difficult to have your page engage with other pages, such as liking, - [Snickers Proves Fails Happen When You"™re Hungry](https://www.robmark.com/blog/snickers-proves-fails-happen-when-youandrsquore-hungry/) - The front cover of the latest Sports Illustrated swimsuit issue is generating buzz because it features a plus size model for the very first time. But it’s not the only part of the magazine that’s stirring up some chatter. The back cover is becoming the talk of the town as well — at least in - [Coca-Cola Shifting Brand With New Tagline](https://www.robmark.com/blog/cocacola-shifting-brand-with-new-tagline/) - There is an elite group of companies that have been around for over 100 years, and an even more elite group that have become iconic in our culture, like Coca-Cola. Since 1886, Coca-Cola has not only captured our hearts with its refreshing taste, but also its popular taglines. With 46 different taglines over 130 years, - [Is Cord Cutting the Beginning of the End for TV?](https://www.robmark.com/blog/is-cord-cutting-the-beginning-of-the-end-for-tv/) - Cord cutting: the act of cancelling subscription television services, dropping expensive channel packages, or reducing the hours spent watching pay television. This is an epidemic that is growing at an astonishing rate thanks to the increase in Internet television services such as Amazon Prime, Hulu, Netflix, and Sling TV. Nearly five million homes are expected - [Are Sponsors Pulling Spots from the Controversial Oscars?](https://www.robmark.com/blog/are-sponsors-pulling-spots-from-the-controversial-oscars/) - There has been quite a bit of controversy about the upcoming Academy Awards, or “Oscars.” Over the last few days, several prominent African-American celebrities have announced their intention to boycott the 88th Academy Awards due to the lack of diversity in the nominees, and they are encouraging others to do so as well. This - [Future of Digital Ads](https://www.robmark.com/blog/future-of-digital-ads/) - With the continual saturation of advertising and the recent introduction of ad blocking, it has become a habit for users to pass over ads or prevent them from appearing altogether. These habits have caused marketers to reconsider how they are attempting to reach consumers. Taking consumer usage into consideration, trends are beginning to sway - [Oxford Dictionary's 2015 Word of the Year](https://www.robmark.com/blog/oxford-dictionarys-2015-word-of-the-year/) - It’s that time of year again. No, we’re not talking about Thanksgiving dinners or Black Friday shopping. We’re talking about the time of year when the Oxford Dictionary crowns the Word of the Year! Oxford Dictionary does not require its Word of the Year to have been coined within the last 12 months, but - [Ad Budgets See an Increase in TV Spend](https://www.robmark.com/blog/ad-budgets-see-an-increase-in-tv-spend/) - For almost two years, advertising budgets have been shifting spend more toward digital advertising and less toward traditional advertising platforms, like television. Because of this shift of budget, analysts predicted digital advertising would eventually permanently surpass television. Contrary to this prediction, however, it looks as if digital advertising isn’t doing what advertisers hoped it - [Will Instagram Surpass Twitter?](https://www.robmark.com/blog/will-instagram-surpass-twitter/) - Photo courtesy of AdWeek.com The digital marketing world is constantly changing and marketers are always looking for “the next big thing.” First marketers were fired up about Facebook, then they were in a tizzy for Twitter, but now it looks like they are most interested in Instagram. Currently, 32 percent of U.S. companies with 100 - [Ben Carson Attempts A New Type of Political Advertising "” Rapping](https://www.robmark.com/blog/ben-carson-attempts-a-new-type-of-political-advertising-andmdash-rapping/) - The 2016 election has already been an interesting one with 18 different candidates, not including the five who have already dropped out of the race, ranging from a first woman, senators, and governors to professors, doctors, and business executives. With just one short year left until Election Day, we will start to see a drastic - [Water-Themed Pandora Station to Promote Water Conservation in SoCal](https://www.robmark.com/blog/waterthemed-pandora-station-to-promote-water-conservation-in-socal/) - The severe drought in California is not considered new news. This record-breaking, four-year drought has put the Golden State in a state of emergency and governor Jerry Brown has imposed strict conservation measures in an effort to reduce the drought’s implications. Some cities have taken promoting conservation into their own hands; for example, San Francisco - [Facebook"™s Dislike Button and What it Means For Your Business](https://www.robmark.com/blog/facebookandrsquos-dislike-button-and-what-it-means-for-your-business/) - The chairman and CEO of Facebook, Mark Zuckerburg, recently announced the development of a dislike button, which would allow Facebook users to express empathy for posts— such as bad news—where a like seems inappropriate. Facebook has already become a difficult space for several businesses, from an open outlet for negative feedback to the decreased organic - [Which Technique Will Win the Ad War?](https://www.robmark.com/blog/which-technique-will-win-the-ad-war/) - As the world of advertising continues to grow, diversify, and digitalize, two main problems continue to grow without control—ad blocking and ad fraud. During Advertising Week, an annual marketing and communications conference, these two subjects arose as the main topics of conversation and industry leaders chimed in on what they think it will take to - [Cape Cod"™s Humble Brag Technique](https://www.robmark.com/blog/cape-codandrsquos-humble-brag-technique/) - The most recent campaign for Cape Cod Potato Chips mastered the technique of humble-bragging. “What is humble-bragging?” you may ask. Well, it is a way of telling everyone how amazing you are without being a you-know-what. Cape Cod Potato Chips has managed to keep a hometown feel, despite being part of snack-giant Snyder’s-Lance, Inc., by - [Instagram Advertising Floodgates Have Opened](https://www.robmark.com/blog/instagram-advertising-floodgates-have-opened/) - The floodgates have opened this week for advertising on Instagram. The popular photo-sharing network launched an Application Programming Interface (API) that will let advertisers use third-party platforms to schedule their own campaigns. Before now, Instagram only sold ads to and only worked directly with a handful of big-name brands, a service that smaller companies could - [How To Use Periscope for Business](https://www.robmark.com/blog/how-to-use-periscope-for-business/) - Are you looking for a new way to reach and engage your customers? Social media platforms offer a variety of opportunities to connect and engage with current and prospective customers. The social media landscape is always evolving, and there is no right answer as to which social media platforms your company should be using. But - [Politely Interruptive Ads: Is there such a thing?](https://www.robmark.com/blog/politely-interruptive-ads-is-there-such-a-thing/) - There are a few different strategies advertisers can use in order to reach their target audience, and according to a recent MediaPost article, some of those strategies are trick, pray, and interrupt. The “trick” refers to native advertising, which is advertiser-created content that is similar to the content on the platform in which you are - [Resurgence of Email Marketing](https://www.robmark.com/blog/resurgence-of-email-marketing/) - What once was popular will be again—older names are coming back, past fashion is returning, and record players have become hip once more. Another part of history that is repeating itself is certain marketing trends. Before social media, email was one of the only forms of instant and direct communication. In the late 90s, email - [Google+ is on Life Support](https://www.robmark.com/blog/google-is-on-life-support/) - In a last-ditch effort to save Google’s social media platform, Google+, the search engine giant is no longer requiring you to have a Google+ account to access other Google services. When Google forced anyone who wanted to upload or comment on a YouTube video to create a Google+ account, complaints and resistance to the platform - [Coastal Harbor — Now Live!](https://www.robmark.com/blog/coastal-harbor-now-live/) - Coastal Harbor Health System has two state-of-the-art facilities located in Savannah, both of which provide affordable mental health services. Coastal Behavioral Health serves men and women, 18 or older, who need assistance in addressing substance abuse, emotional, or psychiatric problems. Coastal Harbor Treatment Center provides care to children ages 4 to 17 with inpatient care - [Amazon Turns 20 and Celebrates with Prime Day](https://www.robmark.com/blog/amazon-turns-20-and-celebrates-with-prime-day/) - July 15 marks Amazon Prime Day! The popular e-commerce website is hosting a special event with Black Friday-esque sales in celebration of their 20th birthday. In fact, Amazon has stated that this one-day sale will be bigger than Black Friday. With Black Friday 2014 U.S. online revenues totaling over $1.5 billion, those are some bold - [Nivea"™s Sunscreen Doll Promotion](https://www.robmark.com/blog/niveaandrsquos-sunscreen-doll-promotion/) - The objectives of promotion are pretty straightforward: present information to consumers, increase demand and differentiate a product. We think Nivea accomplished all three of these objectives with their latest promotional video for the Nivea Doll. Coming off of last year’s Cannes Mobile Gran Prix win for their Protection Ad, Nivea is at it again, informing - [Board of Directors for Friends of the Coastal Botanical Gardens](https://www.robmark.com/blog/board-of-directors-for-friends-of-the-coastal-botanical-gardens/) - A big “congratulations” goes out to one of our own! Kinzie Collett has recently been appointed to the Board of Directors for Friends of the Coastal Botanical Gardens as Chairman of the Marketing & Public Relations committee. As such, Kinzie will help to spread the word about the fantastic fundraising events and educational programs put - [Delta Airlines: A Viral Sensation?](https://www.robmark.com/blog/delta-airlines-a-viral-sensation/) - If you have ever used the Internet, there is a good chance you have seen at least one meme or viral video. Well, Delta has done the unthinkable and has managed to cram every Internet sensation into one video—their safety video. Delta is after their own Internet fame by claiming to have made the “Internetest - [Marketers Rejoice: Instagram Opens Up Advertising For All](https://www.robmark.com/blog/marketers-rejoice-instagram-opens-up-advertising-for-all/) - Social media advertising is not new; Facebook started this trend in 2006 when the company realized that in order to have a free service AND stay in business, ad revenue is a must. Between then and now, several non-subscription social media sites have been conceived and have later introduced advertising, including Twitter, Pinterest and Tumblr. - [Thank You, Susan G. Komen Coastal Georgia](https://www.robmark.com/blog/thank-you-susan-g-komen-coastal-georgia/) - This year we were Gold Level sponsors for the Susan G. Komen Race For The Cure, and on April 18, a handful of us from Robertson & Markowitz walked in the race to show our support. This was the third year we have gathered a team, and it was truly a blast! We love showing - [Mad Men Series Finale](https://www.robmark.com/blog/mad-men-series-finale/) - The Interwebs have been abuzz this week about Mad Men, and we are here to tell you exactly why. First and foremost, Sunday’s episode was the series finale of the popular show about the advertising business in the 1960s. After seven seasons—92 episodes to be exact—the award-winning period-drama had come to an end, and that - [Official Launch of RancoTents.com](https://www.robmark.com/blog/official-launch-of-rancotentscom/) - Are you planning upcoming nuptials or a big celebration? Check out Ranco Tent Rentals. With their brand new site—completed by our Robmark Web team—you can find anything you need to plan your event. Since the events industry is very image-oriented, our Savannah web design team chose an image-focused design to showcase the beautiful photography. The - [More Than Just Planes Are Flying Around Savannah/Hilton Head International](https://www.robmark.com/blog/more-than-just-planes-are-flying-around-savannahhilton-head-international/) - Ben Goggins, of Savannah Morning News, took a ride with Jim Ozier, of the DNR, as he conducted a survey of eagle nests in the area. They were able to see several eagles, eaglets and a few empty nests during their trip. One of the nests they found—with eagles in tact—was located at Savannah/Hilton Head - [SeaWorld's Hashtag Reputation Campaign Fails](https://www.robmark.com/blog/seaworlds-hashtag-reputation-campaign-fails/) - Transparency campaigns have become a popular strategy for companies in trouble. Several brands suffering through bad public perception, including McDonald’s and comedian Bill Cosby, have used this tactic, including hashtags, as a means to track conversations with a skeptical public. This bold strategy affords brands the opportunity to diffuse negative speculation, but also carries the - [DoubleTree Hotel Renovation Reveal](https://www.robmark.com/blog/doubletree-hotel-renovation-reveal/) - Stay In Savannah’s DoubleTree Savannah Historic District hotel just went through some major renovations! To celebrate the hotel’s makeover, they held a renovation reveal party last Friday to show off what they have been working on for the last three and a half months. We all attended, and we were blown away! From the lobby - [Sun Country Airlines Arrives at Savannah/Hilton Head International](https://www.robmark.com/blog/sun-country-airlines-arrives-at-savannahhilton-head-international/) - (Photo courtesy of the Savannah/Hilton Head International Airport's Facebook page) Another airline has joined the fleet at Savannah/Hilton Head International. Sun Country Airlines announced yesterday that it would begin flying to Savannah/Hilton Head International from Minneapolis/St. Paul as part of a seasonal service. The scheduled route begins on August 27, 2015, and will offer departing - [R&M Welcomes David Egelhoff to the Team!](https://www.robmark.com/blog/randm-welcomes-david-egelhoff-to-the-team/) - Robertson & Markowitz and Robmark Web would like to welcome our newest member, David Egelhoff. David is now R&M and Robmark Web’s Senior Graphic and Web Designer. Originally from Portland, Oregon, David graduated from our beloved local art school, Savannah College of Art and Design, with a Bachelor’s of Art. Post-graduation, David worked as a graphic - [Chatham Ortho Website Launch!](https://www.robmark.com/blog/chatham-ortho-website-launch/) - Robmark Web, Robertson & Markowitz Advertising & Public Relations’ digital marketing division, is thrilled to announce the launch of the new Chatham Orthopaedic Associates website! With a clean and organized design, the new website is functional and makes it easy to find exactly what you are looking for. Not only does the website provide - [Elite Concrete Website Launch](https://www.robmark.com/blog/elite-concrete-website-launch/) - It’s been a busy time here at R&M. Robmark Web, Robertson & Markowitz Advertising and Public Relations’ digital marketing department, has launched ANOTHER website! For Elite Concrete, it was important that their new website was responsive in order to catch contractors and homeowners on-the-go. Our web designers have created a visually appealing website that - [The 15th Annual Low Country Home & Garden Show is This Weekend!](https://www.robmark.com/blog/the-15th-annual-low-country-home-and-garden-show-is-this-weekend/) - To the home improvement wizards’, gardening gurus’ and DIY-ers’ delight, the Low Country Home & Garden Show is this weekend! The show will be at the Savannah International Trade & Convention Center and features over 4,000 square feet of gardens, landscapes, home improvement displays, countertops, cabinets, interior design displays and DIY seminars. Attendees will also - [Is Google Santa Tracker The New Tradition?](https://www.robmark.com/blog/is-google-santa-tracker-the-new-tradition/) - There are many traditions that occur around Christmas and the holiday season. One of those traditions synonymous with Christmas Eve is the famous Santa Claus tracking system provided by NORAD (the North American Aerospace Defense Command). The Santa tracking service began as a complete accident almost 60 years ago. In 1955, an ad was - [Good News For Savannah/Hilton Head International](https://www.robmark.com/blog/good-news-for-savannahhilton-head-international/) - February 13 will mark one year that JetBlue has been at Savannah/Hilton Head International and there is good news for our client—JetBlue is here to stay! “Based on the performance and the reception we’ve had here, Savannah is definitely being looked at as one of the airports that is going to be growing in the - [Blind Boys of Alabama to Perform at the 5th Annual A-Town Get Down](https://www.robmark.com/blog/blind-boys-of-alabama-to-perform-at-the-5th-annual-atown-get-down/) - A-Town Get Down Festival-goers are in for a treat this year. Five-time Grammy Award-winning gospel group, The Blind Boys of Alabama, will be performing during this 5th annual music and arts festival on Saturday, February 21, 2015. The Blind Boys of Alabama came together in 1944 and have seen many members come and go through - [Coke Branches Out in a Risky Way](https://www.robmark.com/blog/coke-branches-out-in-a-risky-way/) - Coca-Cola recently announced that they would be getting into the milk business. Seems a little out of the blue for the world’s top soft drink company to be selling milk. Like some of Coke’s other branded products like Powerade, Minute Maid or Dasani water, their milk will not have the traditional Coca-Cola labeling. The product - [Diamond Transportation Website Launch](https://www.robmark.com/blog/diamond-transportation-website-launch/) - Robmark Web, Robertson & Markowitz Advertising & Public Relations’ digital division, is excited to announce the recent launch of the Diamond Transportation website! Diamond Transportation is an affordable, luxury transportation company based in Hilton Head and services the Hilton Head, Bluffton and Savannah areas. On the homepage, in addition to a sleek, clean design, - [Robmark Web's Newest Employee](https://www.robmark.com/blog/robmark-webs-newest-employee/) - We would like to welcome a new member to our Robmark Web crew — John Cox! John joins our team as Manager of Web Services. He is a North Carolina native who attended SCAD, where he received his BFA in Graphic Design. With fifteen years of experience in graphic design, SEO, SEM, PPC advertising, paid - [Branded Halloween Content From Oreo](https://www.robmark.com/blog/branded-halloween-content-from-oreo/) - Oreo has launched an interactive campaign in the spirit of Halloween. Staged in a Tim Burton-esque lab, mad scientists at Oreo are creating “nomsters”—cute, little, delicious-looking monsters —which they are encouraging fans to name. A few suggestions for the first nomster’s name included Dunkfluffula, Count Candy Corneo, Vamporeo and Capn Fluffy Butt. The winning name, - [Social Media Logos Redesigned for Breast Cancer Awareness](https://www.robmark.com/blog/social-media-logos-redesigned-for-breast-cancer-awareness/) - October is Breast Cancer Awareness Month. This international event has been happening every October since 1985. Typically through the month, we see an increase in businesses’ generosity, awareness promotions from the Susan G. Komen Foundation and the American Cancer Society and an abundance of all things pink. This October, in addition to the current awareness - [Savannah Floor Covering Has Moved To Pooler!](https://www.robmark.com/blog/savannah-floor-covering-has-moved-to-pooler/) - Congratulations, Savannah Floor Covering, on the new store! Originally located on Bull Street in Savannah, Savannah Floor Covering has moved to Pooler! Their new store is located at 1215 E. Hwy 80, Suite 300 in Pooler and includes a brand-new showroom and additional parking. A ribbon-cutting ceremony will be held at 10:00 a.m. on Tuesday, - [Yelp"™s Blackmailing Tactics Hatch a 1-Star Plan](https://www.robmark.com/blog/yelpandrsquos-blackmailing-tactics-hatch-a-1star-plan/) - Botto Bistro, an Italian restaurant in San Francisco, is trying to be the worst rated restaurant on Yelp in the Bay Area. That’s a pretty strange strategy if you are trying to stay in business, so anyone in his or her right minds should wonder, why would you want to be the most hated business - [New Addition!](https://www.robmark.com/blog/new-addition/) - Robertson & Markowitz is happy to announce our newest team member, Mandy McCue. Mandy’s role at R&M is Social Media/Account Specialist. She is yet another Northern transplant hailing from Michigan. Graduating from Central Michigan University, Mandy has a degree in Integrative Public Relations and Advertising. She spent the first six months post-graduation working in a - [Robertson & Markowitz Advertising and PR Wins Best Ad Agency](https://www.robmark.com/blog/robertson-and-markowitz-advertising-and-pr-wins-best-ad-agency/) - Mark your calendars! Savannah Magazine’s “Best of Savannah” party is September 18, and we are going! Robertson & Markowitz Advertising and Public Relations has been graciously awarded Savannah’s Best Advertising Agency for the second year in a row! This year, we were also the runner up for Best Design Agency for our website design company, - [Trip to Two Smart Cookies](https://www.robmark.com/blog/trip-to-two-smart-cookies/) - Today is Ginny's last day so after lunch we stopped by Two Smart Cookies and got a delicious assortment of cutely designed cookies. - [Savannah Tire Commercial Shoot](https://www.robmark.com/blog/savannah-tire-commercial-shoot/) - It was another shooting day for us in the Savannah heat but luckily Lisa Markowitz let us use her beautiful home for our shoot! Today we were working for Savannah Tire and discussing with people where they get their cars serviced. You can check put some photos from our commercial shoot on our Facebook page. - [Calling For Entries for the 2014 Bridge Run Design Contest](https://www.robmark.com/blog/calling-for-entries-for-the-2014-bridge-run-design-contest/) - Now’s your chance to leave your mark on the Enmark Savannah River Bridge Run by participating in the Enmark Savannah River Bridge Run Poster Design Contest. The Enmark Savannah River Bridge Run is conducting an art contest for the upcoming 2014 Bridge Run in conjunction with the Savannah Morning News. The contest is open to - [Savannah Toyota Commercial Shoot](https://www.robmark.com/blog/savannah-toyota-commercial-shoot/) - Did you see a yellow helicopter flying around today? It was us! We had a great time shooting scenes for the next “Traffic Report” TV commercials for Savannah Toyota today. Check out Lisa being a pilot for the day and more great photos in our album on Facebook. - [Mike Reichenbach Chevrolet Grand Opening Saturday, June 7](https://www.robmark.com/blog/mike-reichenbach-chevrolet-grand-opening-saturday-june-7/) - This is a very exciting week for our client Mike Reichenbach Chevrolet! Last night, they held a ribbon cutting at the dealership to officially kick off their Grand Opening. Many thanks to the media, Chamber members and other attendees for coming. Tomorrow, they will hold an all-day Grand Opening Celebration from 10am - 4pm! Come - [Wendy's Introduces New Strawberry Fields Chicken Salad](https://www.robmark.com/blog/wendys-introduces-new-strawberry-fields-chicken-salad/) - Summertime means fresh, seasonal fruit and veggies perfect for a light lunch or dinner. And our client, Wendy's, has a new menu item that packs in all the fresh flavor for a delicious and budget-friendly meal. Try the new Strawberry Fields Chicken Salad, featuring hand-sliced California strawberries, savory Applewood Smoked bacon, crumbled blue cheese and - [Behind-the-Scenes: Fun Zone TV Shoot](https://www.robmark.com/blog/behindthescenes-fun-zone-tv-shoot/) - Yesterday, we shot scenes for the next TV spot for Fun Zone Amusement & Sports Park, and had a lot of FUN doing it! Thanks to all of our amazing participants who brought a lot of enthusiasm! Check out the full behind-the-scenes album on our Facebook page. - [Celebrating Memorial Day](https://www.robmark.com/blog/celebrating-memorial-day/) - R&M is ready for Memorial Day! Have a great weekend everyone. Our office closed on Monday for the holiday. - [New BMW i3 at Critz BMW](https://www.robmark.com/blog/new-bmw-i3-at-critz-bmw/) - Ginny popped by the Critz BMW dealership today and got to check out the new BMW i3 in person! The range of the BMW i3 is 70 to 110 electric miles on a single charge in the standard COMFORT mode. This is the car of the future, folks! Check out more photos on our Facebook page! - [Early Bird Registration for 2014 Bridge Run Ends Saturday, May 31](https://www.robmark.com/blog/early-bird-registration-for-2014-bridge-run-ends-saturday-may-31/) - Hey Bridge Runners! The 2014 Enmark Savannah Bridge Run may be half a year away (December 6, 2014) , but it's never too early to register! In fact, if you register before this Saturday, May 31at 11:59 p.m., you'll enjoy early bird pricing of $28 ($33 for the Double Pump). Registration is simple - you - [A Gift from Susan G. Komen Coastal Georgia](https://www.robmark.com/blog/a-gift-from-susan-g-komen-coastal-georgia/) - We received this beautiful plaque today from our friends at Susan G. Komen Coastal Georgia. R&M did the public relations for the 2014 Komen Coastal Georgia Race for the Cure, which raised an incredible $425,000! That's $35,000 more than the organization's goal amount, and we were so happy to be a part of all the - [McDonald's Introduces Creepy Brand Mascot "Happy"](https://www.robmark.com/blog/mcdonalds-introduces-creepy-brand-mascot-happy/) - When you're McDonald's, there's a lot you can get away with. A terrifying children's mascot may not be one of them. As part of its rebranding efforts to make its Happy Meals healthier, the company introduced a mascot aptly named Happy with a photo on its Twitter yesterday. The character is in the shape of - [Production Fun!](https://www.robmark.com/blog/production-fun/) - Just a couple R&M employees having fun in the recording booth for an upcoming pitch. Typical day at the office! :) - [Happy Birthday Bryan!](https://www.robmark.com/blog/happy-birthday-bryan-2/) - We celebrated Bryan's birthday today with an Oreo ice cream cake from Dairy Queen. Delish! The remainder of the cake won't last long in our freezer. - [Robmark Web Launches VisitPooler.com](https://www.robmark.com/blog/robmark-web-launches-visitpoolercom/) - If you're from around here, you've most likely heard the expression "It's Cooler in Pooler" regarding our neighboring city, Pooler, just a few miles up I-95. This up-and-coming area is growing into a destination all its own with awesome new restaurants and businesses popping up all the time. With that has come a rebranding of - [Critz Auto Group Celebrates 75 Years](https://www.robmark.com/blog/critz-auto-group-celebrates-75-years/) - Our client, Critz Auto Group, is celebrating its 75th anniversary this year, and we started rolling the celebrations this month with an advertising and public relations campaign. A 75th anniversary official logo and complementary branding was added to print and television advertising as well as the planning of news stories highlighting the company's success and - [R&M Shoots First TV Commercial for Mike Reichenbach Chevrolet](https://www.robmark.com/blog/randm-shoots-first-tv-commercial-for-mike-reichenbach-chevrolet/) - This past weekend, Lisa, Kinzie and our awesome production team set up shop in beautiful Bluffton, South Carolina to shoot the first television commercial for our newest client, Mike Reichenbach Chevrolet. Mike and his gorgeous family including wife Charisse, son Isaiah and daughter Olivia were on-hand to introduce themselves and the dealership to the Bluffton - [Selsun Blue Uses Snow as Dandruff](https://www.robmark.com/blog/selsun-blue-uses-snow-as-dandruff/) - We always like to give a shout-out when an outdoor campaign is especially creative and uses other natural elements besides the actual advertising. Selsun Blue Shampoo for dandruff took advantage of the recent wintry weather in Canada by using snow to portray dandruff accumulating on top of men and women's heads. The copy reads "when - [Facebook Rolling Out Video Ads](https://www.robmark.com/blog/facebook-rolling-out-video-ads/) - Your news feed is about to get busier, folks. Facebook is adding a pretty significant piece to its advertising portfolio it announced. The company will now show 15-second auto-playing video ads on users' news feeds. The ads will begin rolling out "over the next few months" to a "select group of advertisers" and will be - [Happy St. Patrick's Day!](https://www.robmark.com/blog/happy-st-patricks-day-2/) - Happy (almost) St. Patrick's Day! Our office will be closed on Monday to celebrate. Have a safe and fun weekend everyone! - [Fun and Photos from the A-Town Get Down](https://www.robmark.com/blog/fun-and-photos-from-the-atown-get-down/) - The R&M crew had a blast at the A-Town Get Down over the weekend! Between the awesome bands that played on three stages, the live art demonstrations and the eclectic mix of people, there was plenty to do and see. Check out some photos below, a slideshow from Connect Savannah, a video of the incredible - [Jerry Davis Named Wendy's High School Heisman State Finalist](https://www.robmark.com/blog/jerry-davis-named-wendys-high-school-heisman-state-finalist/) - R&M attended the Wendy’s 2013 High School Heisman Luncheon on Tuesday, February 25 at the Wendy’s in Pooler. In attendance was our client, David Sovchen, General Partner of Tri-Rivers Foods Inc. as well as WTOC’S Rick Snow and Jim Clayton, our State Finalist Jerry Davis, his family and Grove High School Head Football Coach Hunter. - [Check Out SIS.com's Official St. Patrick's Day Guide](https://www.robmark.com/blog/check-out-siscoms-official-st-patricks-day-guide/) - With St. Patrick's Day just around the corner, we updated our hospitality client's website, StayinSavannah.com, to include a really informative page for visitors and locals to get all the latest on this year's Irish festivities. As you may have heard, Savannah boasts one of the largest St. Patrick's Day celebrations in the world, and StayinSavannah.com - [Behind the Scenes of the Savannah Tire Commercial Shoot](https://www.robmark.com/blog/behind-the-scenes-of-the-savannah-tire-commercial-shoot/) - With the help of 3180 Media and some very enthusiastic talent (thanks Wes, Kinzie and Stephanie!), we shot the latest Savannah Tire commercial today at a few locations around Savannah. The spot features a new, exciting offer for Savannah Tire's customers and will air next week. Here's a behind-the-scenes look from the shoot. Go to - [R&M Welcomes Kinzie Collett to the Team!](https://www.robmark.com/blog/randm-welcomes-kinzie-collett-to-the-team/) - R&M is excited to announce the addition of Kinzie Collett to the role of Account Coordinator! Kinzie joins the team as another northern transplant hailing all the way Indiana. Kinzie graduated from Indiana University’s Kelley School of Business with a bachelor’s degree in Marketing, Management and International Business. Upon graduation she left her home state - [A-Town Get Down is this Saturday!](https://www.robmark.com/blog/atown-get-down-is-this-saturday-2/) - This weekend is one of our favorite events of the year! The 4th Annual A-Town Get Down is back this Saturday, February 22 featuring awesome music and arts events all day from noon until midnight. There's a full schedule of concerts, workshops and more and attendees can come and go as they please. We'll be - [Celebrating JetBlue's Inaugural Flight to Savannah](https://www.robmark.com/blog/celebrating-jetblues-inaugural-flight-to-savannah/) - Our client, the Savannah/Hilton Head International Airport, had lots of reasons to celebrate this morning as the inaugural JetBlue flight landed in Savannah from New York. Savannah government, tourism and airport officials were traveled to New York earlier this week despite wintry conditions for a grand celebration of the partnership between the airport and its - [Happy Birthday Alex!](https://www.robmark.com/blog/happy-birthday-alex/) - Happy Valentine's Day lovers! And happy early birthday to our web developer Alex! Thank you for having a birthday close to Valentine's Day so that Diane could make some delicious cupcakes for both! - [North Point Hospitality Breaks Ground on Homewood Suites by Hilton Savannah Historic District / Riverfront](https://www.robmark.com/blog/north-point-hospitality-breaks-ground-on-homewood-suites-by-hilton-savannah-historic-district-riverfront/) - Exciting news for our client, North Point Hospitality Group, Inc.! The company broke ground on its newest hotel last week, which will be a Homewood Suites by Hilton located on River Street in Historic Savannah. This hotel is the first addition to the company's newest planned development, River Street East, which will include multiple hotels, - [SEO Budgets to Increase in 2014](https://www.robmark.com/blog/seo-budgets-to-increase-in-2014/) - Search is king, and in this digital age it's no wonder to see marketing budgets shift towards increasing companies' online footprints. According to a survey conducted SEMPO and Econsultancy, nearly 70% of agency respondents said their clients' SEO budgets would increase in 2014. The primary objective for this increase in budget is to drive traffic - [Esurance Orchestrates Amazing Super Bowl Campaign](https://www.robmark.com/blog/esurance-orchestrates-amazing-super-bowl-campaign/) - You'd think that in order to receive an awesome return from a Super Bowl ad, you'd actually have to air your commercial DURING the Super Bowl. Not so fast! Esurance took a different route, saving a lot of money by airing the commercial directly after the Big Game. The $1.5 million they saved was given - [Canadian Man Makes Friends with Local Facebook Page](https://www.robmark.com/blog/canadian-man-makes-friends-with-local-facebook-page/) - One of the most disheartening feelings as a social media coordinator for a business is posting interactive content and questions and not receiving any responses from your fans. That's why we have a special place in our heart for this guy in Canada who has developed a sweet online relationship with the local Applebee's Facebook - [Arby's Grammy Awards Tweet Wins The Night](https://www.robmark.com/blog/arbys-grammy-awards-tweet-wins-the-night/) - Today's example of "brands that win at Twitter" is a special Grammy's edition featuring none other than Grammy winner Pharrell Williams and fast food chain Arby's. Award shows are known for their interesting fashion choices and last night's Grammy's were no different. Artist and Grammy nominee Pharrell had many folks looking confused when he showed - [Robmark Interactive Launches RouxBeauty.com](https://www.robmark.com/blog/robmark-interactive-launches-rouxbeautycom/) - Robmark Interactive is proud to launch the website for international hair care company Colomer, a Revlon brand. For more than 80 years, "Roux" products have been a mainstay for women of all ages looking for youthful, vibrant hair. The website features the original Roux hair color product line as well as Roux's new anti-aging product - [Congratulations to Gina of North Point Hospitality](https://www.robmark.com/blog/congratulations-to-gina-of-north-point-hospitality/) - We'd like to give a shout-out to an exceptionally awesome client and friend, Gina Peper, on her recent promotion to Vice President of Sales & Marketing of North Point Hospitality Group, Inc. Based in Atlanta, GA, North Point Hospitality Group is an award winning hotel development and operations company. Currently the company owns and operates - [Bryant-Buchanan Productions, Inc. Presents "When the Soul of a Women Cries"](https://www.robmark.com/blog/bryantbuchanan-productions-inc-presents-when-the-soul-of-a-women-cries/) - Happy Friday! Today we want to tell you about an event that we are very proud to have helped publicize through public relations and advertising. Our client, Bryant-Buchanan Productions, Inc (BBPI) and its all-star cast presents three stunning performances of the internationally-acclaimed gospel play When the Soul of a Women Cries January 17-18 at the Savannah - [A-Town Get Down Coming Up February 22](https://www.robmark.com/blog/atown-get-down-coming-up-february-22/) - We just received these fabulous posters today and figured that it would be a great idea to give you a heads-up about an awesome event coming up in February. The 4th Annual A-Town Get Down is coming up on February 22 featuring a series of art and music events for accomplished and aspiring alike. The - [Denny's Wins at Social Media](https://www.robmark.com/blog/dennys-wins-at-social-media/) - Occasionally we come across a brand that is doing a phenomenal job at social media. One that is taking pop culture and current events and is effortlessly melding them into clever and relevant content that engages its customers. Today, Denny's Diner is that brand, and we had to give them a shout-out. Take the tweet - [Target Introduces Target Awesome Shop](https://www.robmark.com/blog/target-introduces-target-awesome-shop/) - This is really cool. Target has launched an e-commerce store front called Target Awesome Shop featuring its own products that are most often pinned on Pinterest and have the top reviews on Target.com. The site is refreshed daily to keep up with real-time trends and is looking to possibly include other social media platforms in - [Google Santa Tracker](https://www.robmark.com/blog/google-santa-tracker/) - Leave it up to Google to take Santa tracking to a whole new level. In addition to a countdown to Santa's departure, the Google Santa Tracker features interactive games in the form of an advent calendar with a new game unlocked each day. Take a look here! - [Facebook Rolls Out "Donate Now" Button](https://www.robmark.com/blog/facebook-rolls-out-donate-now-button/) - Facebook's latest feature has a charitable feel to it, perfect in time for the holidays. After you've "liked" your favorite non-profit on Facebook you can then donate to it straight from your Facebook account. A "Donate Now" button has been embedded in the profiles of 18 non-profits during an initial roll-out phase as well as - [Robmark Interactive Launches Straight From Eden Website](https://www.robmark.com/blog/robmark-interactive-launches-straight-from-eden-website/) - Robmark Interactive was proud to launch the website for international hair care company Creme of Nature, a Revlon brand. "Straight From Eden" is the newest product line offering a breakthrough in hair straightening technology with the first 100% plant-derived straightening creme. After working with Colomer for many years on various product lines, we were excited - [Bridge Run Registration Closes Tonight](https://www.robmark.com/blog/bridge-run-registration-closes-tonight/) - Check out this great article on SavannahNow.com about a really fun costume idea for this Saturday's Enmark Savannah River Bridge Run! And just a reminder, online registration for the race closes tonight at midnight!! Registration is available here. - [R&M Christmas Party Fun](https://www.robmark.com/blog/randm-christmas-party-fun/) - R&M held our Christmas party last night at our offices, and it was a blast! Thanks to everyone who dropped by! We're so excited to be starting this tradition again. Check out some pictures from the party on our Facebook page. - [Behind the Scenes of the Savannah Festival Commercial Shoot](https://www.robmark.com/blog/behind-the-scenes-of-the-savannah-festival-commercial-shoot/) - We had a really fun time at our commercial shoot today for Savannah Festival Outlet Center! Can't wait to see the finished product! Thank you to our fabulous model, Beth, for all your hard work! Check out the full album on our Facebook page. - [Innovative 404 Pages](https://www.robmark.com/blog/innovative-404-pages/) - We've all been there. You're online, looking for a specific page on a website and you're taken to a very bland 404 page signifying that the page is no longer there. It's a bummer, but it's less of a bummer when the 404 pages are created with design and humor in mind. Here are some - [Lululemon: A Study in Questionable Public Relations](https://www.robmark.com/blog/lululemon-a-study-in-questionable-public-relations/) - Athletic clothing and accessory brand Lululemon has seen its fair share of bad press this year from see-through pants to inadvertently insulting a local Dallas charity. Its latest PR gaffe will have you shaking your head and comes at the hands of its CEO, Chip Wilson. This is where proper media training comes in handy! - [R&M Chosen by Chatham Orthopaedic Associates as Agency of Record](https://www.robmark.com/blog/randm-chosen-by-chatham-orthopaedic-associates-as-agency-of-record/) - Robertson & Markowitz is excited to announce we are the agency of record for Chatham Orthopaedic Associates! We are honored to have been chosen and look forward to helping them achieve their goals in advertising, branding and reputation management. Chatham Orthopaedic Associates provides a full range of orthopaedic services including care for the neck, spine, - [Happy Halloween from R&M!](https://www.robmark.com/blog/happy-halloween-from-randm/) - Happy Halloween from R&M! Vote for your favorite costume on our Facebook page. - [Advertising Gender Inequality Through Google Search Results](https://www.robmark.com/blog/advertising-gender-inequality-through-google-search-results/) - Type in a few words into a Google search bar and you'll be amazed at what comes up from its autocomplete feature. That's what UN Women is using to create awareness about gender inequality worldwide. The images speak for themselves and are actually real search results, which represents just how popular the opinions are. Powerful - [Photo Shoot for Coastal Harbor](https://www.robmark.com/blog/photo-shoot-for-coastal-harbor/) - We had a great photo shoot today for Coastal Harbor Health System with the doctors and the CEO, Ray Heckerman, pictured below. These photos will be used in the upcoming redesigned Coastal Harbor website. Thanks to everyone who participated! - [Hummingbird to Focus on Quality Content and Mobile Browsing](https://www.robmark.com/blog/hummingbird-to-focus-on-quality-content-and-mobile-browsing/) - Google announced its biggest algorithm change in the last decade recently with Hummingbird, leaving web developers and SEO strategists alike to figure out how this will affect rankings. Whether you build websites or not, the below infographic gives you a pretty good idea of what to expect from Hummingbird. As you can see, the new - [Smile Train Increases Fundraising with Opt-Out Option](https://www.robmark.com/blog/smile-train-increases-fundraising-with-optout-option/) - To those who think direct mail doesn't work: this is certainly an unconventional yet effective method. Smile Train, who we're sure you've received mail from a time or two before, is a nonprofit that provides surgeries at no cost to children born with clefts and trains. They are very aggressive with their fundraising efforts and - [Monopoly Empire Hosts "Battle of the Brands"](https://www.robmark.com/blog/monopoly-empire-hosts-battle-of-the-brands/) - Love your favorite brands? You're not alone! Brand loyalty is more important than ever as evidenced by a new Monopoly game called Monopoly Empire. Own the world's most powerful and iconic brands and move your way up the Empire tower until you reach the top. What's especially interesting about this game is the way it - [Robmark Interactive Launches Alex Townsend Memorial Foundation Website!](https://www.robmark.com/blog/robmark-interactive-launches-alex-townsend-memorial-foundation-website/) - Robmark Interactive is proud to announce the launch of the Alex Townsend Memorial Foundation website! After working with Tom Townsend on the public relations for the foundation's main event, the A-Town Get Down, Tom turned to us to help him build the perfect website for the foundation. What resulted was a clean, beautiful, photo-driven site - [Burger King Changes Name to Fries King](https://www.robmark.com/blog/burger-king-changes-name-to-fries-king/) - This is an interesting way to create buzz for your new product. By now you probably have heard that Burger King is rolling out revamped french fries called "Satisfries" that claim to be healthier than their regular fries and their strong competitor, McDonald's fries. To help promote and create a strong buzz around the new - [Thanks to Our Roux Photoshoot Team!](https://www.robmark.com/blog/thanks-to-our-roux-photoshoot-team/) - The R&M team traveled to Jacksonville last week for a two-day photo shoot for Roux haircare products as part of a national rebranding campaign. For the last 75 years Roux has been providing its consumers and stylists peak performance haircolor, texture, care and treatments products. In addition to the several models and stylists, the shoot - [Calling for Nominations for the 2013 Wendy"™s High School Heisman!](https://www.robmark.com/blog/calling-for-nominations-for-the-2013-wendyandrsquos-high-school-heisman/) - Wendy's is holding a call for entries for the 2013 Wendy’s High School Heisman! The Wendy’s High School Heisman honors both male and female high school students who excel in academics, athletics and student leadership. Eligibility for application is limited exclusively to men and women entering their senior year of high school in the 2013-2014 - [The All-New 2014 Mercedes-Benz CLA250 is at Critz!](https://www.robmark.com/blog/the-allnew-2014-mercedesbenz-cla250-is-at-critz/) - Millienials rejoice! Our client, Critz Mercedes-Benz, is excited to announce that they have the all-new 2014 Mercedes-Benz CLA250 in stock now! The car of your dreams can now be the car of your reality. The unique Mercedes-Benz CLAis an uncompromising 4-door coupe that elevates pulses, drops jaws and causes double takes wherever it goes. Its - [Savannah/Hilton Head International Airport Adds JetBlue](https://www.robmark.com/blog/savannahhilton-head-international-airport-adds-jetblue/) - Huge shout-out to our client Savannah/Hilton Head International Airport who announced today that JetBlue has joined its list of airline carriers starting February 2014. Just some of the cities that will be available for direct flights out of Savannah include New York, Boston, Denver, Los Angeles, Albuquerque and San Francisco. This is wonderful news for - [The Wendy's Flatbread Grilled Chicken Sandwich is Back!](https://www.robmark.com/blog/the-wendys-flatbread-grilled-chicken-sandwich-is-back/) - It's baaaack! You asked for it, and Wendy's responded! Get fresh, delicious flavor for an unbelievable price with Wendy's Flatbread Grilled Chicken sandwiches, now for a limited time. First introduced in March, Wendy’s Flatbread Grilled Chicken sandwiches redefines grilled chicken by layering bold flavor inside a toasted, multi-grain artisan flatbread. The sandwiches feature the perfect - [R&M Celebrates at the "Best Of Savannah" Party](https://www.robmark.com/blog/randm-celebrates-at-the-best-of-savannah-party/) - We had a great time at the Best of Savannah party last night! Thanks to Savannah Magazine for throwing such a great bash and thanks again to their readers who voted us "Best Ad Agency!" - [R&M Wins "Best Ad Agency"](https://www.robmark.com/blog/randm-wins-best-ad-agency/) - R&M got to hang this nifty plaque in our conference room today! Thank you to Savannah Magazine readers for voting us Best Ad Agency! We can't wait to celebrate as an office at the Best Of party on September 19! - [Congratulations Gina and Wes!](https://www.robmark.com/blog/congratulations-gina-and-wes/) - R&M would like to congratulate our fabulous client, Gina Kreiss, on her nuptials tomorrow! Wishing her and her future husband, Wes, a lifetime of love and happiness! - [Bridge Run Announces Design Winner](https://www.robmark.com/blog/bridge-run-announces-design-winner/) - The Enmark Savannah River Bridge Run announced its design winner today. Congratulations to Savannah resident, James “Thommy” Harless, who received a $1,000 grand prize for his winning entry! The design will serve as the official 2013 Enmark Savannah River Bridge Run t-shirt design and will be used in various promotional materials. This year was the - [Wendy's Brings Back the Monterey Ranch Crispy Chicken Sandwich](https://www.robmark.com/blog/wendys-brings-back-the-monterey-ranch-crispy-chicken-sandwich/) - Our client Wendy's comes through again with another menu addition for an amazing price. Back by popular demand, the Monterey Ranch Crispy Chicken sandwich will delight your tastebuds...for only 99-cents! The Monterey Ranch Crispy Chicken Sandwich features premium all-white meat chicken and is topped with Monterey Jack Cheese and Ranch sauce for a unique taste - [We Scream for Ice Cream!](https://www.robmark.com/blog/we-scream-for-ice-cream/) - Our awesome client StayInSavannah.com brought an ice cream truck to our office this morning!! What a wonderful treat! Thanks guys! - [Happy Anniversary To Us!](https://www.robmark.com/blog/happy-anniversary-to-us/) - Exactly 23 years ago today, Robertson & Markowitz opened its doors with a thermal fax paper machine, pagers, a car phone in a bag and a typewriter. Gas was $1.16/gallon, the Dow Jones Industrial Average was 2,365, "Ice Ice Baby" was on its way to becoming a hit song and shoulder pads were apparently in - [Facebook Mobile to Roll Out New Features This Week](https://www.robmark.com/blog/facebook-mobile-to-roll-out-new-features-this-week/) - As part of its mobile platform updates, Facebook Mobile is introducing a variety of fun new features to its mobile app that will roll out this week. In partnership with Open Table, a popular real-time reservation service, Facebook Mobile users will now have the ability to make restaurant reservations right from your Facebook account. Facebook's - [Cheers to a Successful Roux Photo Shoot!](https://www.robmark.com/blog/cheers-to-a-successful-roux-photo-shoot/) - The R&M team traveled to Jacksonville yesterday for Roux’s Color Refresh Mask photo shoot. During the shoot, we capture “Before” pictures of the two models showcasing their hair before applying Roux’s color enhancer and “After” photos to show how fabulous the hair looks after the Color Refresh Mask is applied. There was a Behind the - [Mapping Out Google Usage by State](https://www.robmark.com/blog/mapping-out-google-usage-by-state/) - Really interesting data from online advertising company Chitika about Google usage by state. The research found, among other things, that there is a positive correlation between higher job growth and education level and use of Google as the preferred search engine. "That means, the more each one of those variables increased or decreased, so did - [Celebrating Lisa's Fabulous Birthday!](https://www.robmark.com/blog/celebrating-lisas-fabulous-birthday/) - Lisa celebrated a very important birthday milestone on Sunday! We won't tell you how old she is, but if you head over to our Facebook page you can see a whole photo album of her office birthday bash, which included decorating her parking space (Ted's idea). Happy Birthday Lisa! You are fabulous! - [We Love Happy Clients!](https://www.robmark.com/blog/we-love-happy-clients/) - Just received this really sweet letter from our awesome client, Bonny Parker, at No Mo "O"! We love making our clients happy! Thank you Bonny for taking the time to write this. We're so glad we could help build the website you deserve! - [Enter the Bridge Run Poster Design Contest](https://www.robmark.com/blog/enter-the-bridge-run-poster-design-contest/) - Hey folks - explore your creative side and you could win $1,000! The Enmark Savannah River Bridge Run is holding an art contest that's open to the public. R&M has been proud to run the public relations for this event for several years. What a great opportunity to showcase your talents and possibly win money! - [The Internet in 60 Seconds](https://www.robmark.com/blog/the-internet-in-60-seconds/) - If you're a modern-day Internet browser, you certainly understand how much you can get done online in just 60 seconds. That's the beauty of the world wide web; it's fast and you can do multiple things at one time. Check out this cool graph on what really happens online in 60 seconds. - [Enter to Win Free Set of Tires from Savannah Tire](https://www.robmark.com/blog/enter-to-win-free-set-of-tires-from-savannah-tire/) - Need some new tires on your car? August could be your lucky month! Our client, Savannah Tire, is giving away a FREE set of Michelin tires to a Facebook follower. All you have to do is fill out the entry form located on their Facebook page at Facebook.com/SavannahTire. No purchase necessary! You can enter once - [Wendy's Tweets Photo of Special Shark Week Packaging](https://www.robmark.com/blog/wendys-tweets-photo-of-special-shark-week-packaging/) - Wendy's tweeted the following picture with the caption, "It's a bad week to be delicous." and the hashtag #SharkWeek. Very clever packaging and slogan tie-in to the incredibly popular Shark Week on Discovery Channel, which is airing all this week. We love when brands use current pop culture to promote their products in a unique - [Happy Birthday Megan!](https://www.robmark.com/blog/happy-birthday-megan/) - R&M celebrated Megan's birthday today with a sweet summer treat, key lime pie! Happy Birthday Megan! - [The Guardian Asks You to Choose: "Royalist" or "Republican"](https://www.robmark.com/blog/the-guardian-asks-you-to-choose-royalist-or-republican/) - Sick of hearing about the "royal baby?" You're not alone. British national daily newspaper, The Guardian, implemented a filter yesterday allowing you to remove all of the baby news off of your homepage. A discreet link on the right-hand side labeled either "Royalist" or "Republican" lets you choose between the two modes. As of today, - [Soda Can Design Evolution](https://www.robmark.com/blog/soda-can-design-evolution/) - It's always fun to see how some of our favorite brands have evolved over the years, especially in regards to logos and package design. And while the shape largely remains the same, the evolution of soda can designs from 1950-2013 is very cool to see. Check it out below! (Via) - [Robmark Interactive Launches Stay in Savannah Mobile Site](https://www.robmark.com/blog/robmark-interactive-launches-stay-in-savannah-mobile-site/) - Robmark Interactive is excited to announce the launch of the brand new StayInSavannah.com mobile website! This fully responsive site is compatible with all mobile devices and was expanded greatly to accommodate all of the information and features our client wanted. First, RMI redesigned the hotel pages to include a booking engine so that users can - [Wendy's Introduces Pretzel Bacon Cheeseburger](https://www.robmark.com/blog/wendys-introduces-pretzel-bacon-cheeseburger/) - Our client, Wendy's, is once again bringing bold innovation to the quick service restaurant (QSR) category with one of the most unique and anticipated offerings of the year – the Pretzel Bacon Cheeseburger. Available all summer, this pub-style cheeseburger prepared fresh to order with premium, high-quality ingredients including a quarter pound of hot and - [Robmark Interactive Launches No Mo "O" Website](https://www.robmark.com/blog/robmark-interactive-launches-no-mo-o-website/) - Robmark Interactive is excited to announce the launch of the No Mo "O" website! No Mo "O" is a revolutionary stain and odor remover for all your household messes. This product is experiencing rapid growth and needed a website to accommodate customer demand. The web team developed a website that is fully responsive so that - [Consumers' Perception of Advertising in the Digital Age](https://www.robmark.com/blog/consumers-perception-of-advertising-in-the-digital-age/) - As advertising shifts from traditional to digital mediums, researchers have wondered how consumers' reception to the ads have changed based on their demographics and how the ads are presented. Social metrics company, Ambassador, has presented the extremely interesting findings in a useful infographic posted on Mashable. A couple cool tidbits: “Company websites are listed as - [Facebook to Introduce Hashtags](https://www.robmark.com/blog/facebook-to-introduce-hashtags/) - They may be a little behind the times, but it appears that the executives at Facebook have finally agreed to use hashtags as a way to search for content by a specific topic. Better late than never, we say! For those of you on Twitter or Instagram, you know the benefit that hashtags provide in - [Missy's First Low Country Boil!](https://www.robmark.com/blog/missys-first-low-country-boil/) - Bossman Ted bought low country boil for the office today. Lo and behold, Missy had never tried it! (She's from Nebraska y'all - don't give her a hard time, ha.) From what she said, she loved it! Thanks for the awesome Friday lunch, Ted! - [Famous Eyeglasses](https://www.robmark.com/blog/famous-eyeglasses/) - Italian Art Director & Multimedia Designer Federico Mauro has collected some of the most iconic eyeglasses from celebrities, characters and world figures alike for his "Famous Eyeglasses" collection. So simple, yet so cool. (Via) - [14 Cringeworthy Typos](https://www.robmark.com/blog/14-cringeworthy-typos/) - Ahhh typos. Little errors that can completely and totally ruin your credibility and are downright embarrassing. We've all been there, but for these national and international companies and organizations, some are more noticeable than others. Take a look at HubSpot's countdown of 14 cringeworthy typos, and always remember to proof, kids! - ['+Kota's "Invisible Owner" Campaign](https://www.robmark.com/blog/kotas-invisible-owner-campaign/) - A pet shop chain in Mexico called "+Kota" needed a budget-friendly yet effective way to bring awareness to its pet rescue and adoption program, so it sent its cute furry adoptees to do the job for them. The pups were placed into local parks with leashes and no owner. The leashes stood upright and the - [Fred Canady Gets Casual at Radio Production](https://www.robmark.com/blog/fred-canady-gets-casual-at-radio-production/) - Our resident air conditioning expert, Fred Canady of Canady's Air Conditioning, was a little casual during our radio session at 3180 Media. Hated interrupting his beach vacation to make him work! Keep your ears open for new Canady's radio starting next week. And if your A/C is acting up, give Fred a call! We have - [Sweet Surprise from Susan G. Komen Coastal Georgia](https://www.robmark.com/blog/sweet-surprise-from-susan-g-komen-coastal-georgia/) - We had a wonderful meeting with the great folks at Susan G. Komen Coastal Georgia today, and they surprised us with the sweetest present for helping them with public relations. Thanks guys! We love Gigi's cupcakes! - [Wendy's Announces Frosty Waffle Cones](https://www.robmark.com/blog/wendys-announces-frosty-waffle-cones/) - America's favorite dessert just got better! Our client, Wendy's, is taking its famous Frosty and kicking it up a notch with the addition of its new Frosty Waffle Cone. It’s the Frosty you love served in a sweet, crispy waffle cone. Try rich chocolate made with 100% cocoa, or try smooth, creamy vanilla, both made - [Congratulations Cassie!](https://www.robmark.com/blog/congratulations-cassie/) - Exciting office news from this past Memorial Day weekend - our graphic designer extraordinaire, Cassie, got engaged this weekend! Congratulations from all of us at R&M! :) - [Fun at the Fun Zone Commercial Shoot](https://www.robmark.com/blog/fun-at-the-fun-zone-commercial-shoot/) - R&M held a commercial shoot this past Saturday for Fun Zone Amusement & Sports Park in Pooler. As you can tell by the smiles on their faces, the "stars" of our commercial had a lot of fun riding go-karts, playing arcade games, playing in the Kiddy Land and eating yummy food. Be on the look-out - [Pantone Releases "Celebrate Color" Infographic](https://www.robmark.com/blog/pantone-releases-celebrate-color-infographic/) - Pantone, the global authority on color, is celebrating its 50th anniversary this year. In honor of this milestone, they have released a really neat infographic displaying the history of color by decade that spans from the 1960s all the way up until today. I'll bet you've never thought of a particular decade having a certain - [The Latest Social Media Demographics](https://www.robmark.com/blog/the-latest-social-media-demographics/) - Interesting infographic posted by Media Bistro on the which demographics use social media. Women still dominate Facebook and Pinterest and Twitter users are still primarily 18-29-year olds. What may be most interesting is that a lot of the data on age hasn't changed much since 2005. Any big surprises to you? - [12 Internet Firsts](https://www.robmark.com/blog/12-internet-firsts/) - Take a step back in time and take a look at this awesome list of 12 Internet firsts. As plugged in as we are now, it's hard to believe how new the World Wide Web was at one point and how it has completely shaped our current lives. The first email was sent in 1971, - [RMI Launches Brit Designs Website!](https://www.robmark.com/blog/rmi-launches-brit-designs-website/) - Robmark Interactive is very excited to announce the launch of the new Brit Designs website, BritDesigns.com! Based in North Carolina, Brit Designs specializes in custom, handcrafted designer jewelry with several collections including 25 Shades, Wrist Rocks and Bridal. When Brit Scheren contacted us looking to create her new website, we were eager to get started. - [The R&M Team at the Komen Race for the Cure](https://www.robmark.com/blog/the-randm-team-at-the-komen-race-for-the-cure/) - R&M had a blast at the Susan G. Komen Race for the Cure on Saturday! What an inspirational event. We were so happy to be a part of it! Here's a photo of our team. - [Hit Max and Win Tires from Savannah Tire and the Savannah Sand Gnats!](https://www.robmark.com/blog/hit-max-and-win-tires-from-savannah-tire-and-the-savannah-sand-gnats/) - Hey Sand Gnats, fans! Our client, Savannah Tire, is excited to present the all-new "Hit Max, Win Tires" promotion starting tonight at the Sand Gnats Opening Night game. Max, the Savannah Tire mascot, will be hanging out above the Savannah Tire sign in left field. If a Sand Gnats player hits Max with a home - [Zuckerberg Launches "Facebook Home"](https://www.robmark.com/blog/zuckerberg-launches-facebook-home/) - Rumors had been swirling for weeks in anticipation of the new “Facebook Phone” announcement. However, techies across the nation were less than enthused yesterday as Mark Zuckerberg announced Facebook Home, a homescreen replacement for Android phones centered around his popular social networking website. This new “app-erating” system will officially roll out on April 12th on - [Savannah Tire Opens Ninth Store](https://www.robmark.com/blog/savannah-tire-opens-ninth-store/) - Exciting news for our client, Savannah Tire! Just this week, they announced that the former Goodyear store on Mall Blvd. next to Oglethorpe Mall will become Savannah Tire's ninth location. The new signs, new paint and rebranding efforts have already begun, and the new store is fully staffed with veteran Savannah Tire employees. Drop by - [Readability: Serif vs. Sans Serif](https://www.robmark.com/blog/readability-serif-vs-sans-serif/) - One of our favorite blogs, Brandflakes for Breakfast, posted a really cool graphic from UrbanFonts.com that explains the difference between Serif and Sans Serif fonts, and when you should use them. As marketers, it's important to understand which fonts should be used for web and which should be used for print for optimal user readability. - [R&M Attends Komen Grant Luncheon](https://www.robmark.com/blog/randm-attends-komen-grant-luncheon/) - R&M was proud to attend the Susan G. Komen for the Cure Coastal Georgia Luncheon today at the Richmond Hill City Center. Thanks to generous donations from sponsors and the Coastal Georgia community, the Coastal Georgia affiliate was able to raise a record-breaking $345,000 to go toward community services that will fund everything from breast - [Psychology Behind Brand Logo Colors](https://www.robmark.com/blog/psychology-behind-brand-logo-colors/) - Ever wonder why logos are a certain color? Think it's just a coincidence or the designer's preference? According to this article, it might not be. There is a certain psychology behind color choices and how colors make consumers feel about a brand or product. According to Design Beep, the color green is associated with growth - [Adweek's Most Eye-Catching Billboards](https://www.robmark.com/blog/adweeks-most-eyecatching-billboards/) - Television and print ads get all the glory, but there's something about an eye-catching, well-done billboard that's exciting to those of us "in the biz". Adweek has put together a whole list of them with a slideshow to boot. You'll want to check these out. - [Happy St. Patrick's Day!](https://www.robmark.com/blog/happy-st-patricks-day/) - Happy St. Patrick's Day from R&M! - [A-Town Get Down is This Saturday!](https://www.robmark.com/blog/atown-get-down-is-this-saturday/) - Just a reminder that the Annual A-Town Get Down is this Saturday from noon until midnight at the Charles Morris Center. The event is a public music and art festival promoting Arts Education. R&M will be there to support this incredible event that was created to honor the memory of Alex Townsend, a junior at - [A Fitting Farewell to Chaz](https://www.robmark.com/blog/a-fitting-farewell-to-chaz/) - After 7 glorious years at R&M, today we say a bittersweet goodbye to the one and only, Chaz Cruz, who is leaving Savannah for his next adventure in Colorado. We'll miss you Chaz! Good luck in all your future endeavors! :) - [Communication Arts Announces 2013 Interactive Annual Winners](https://www.robmark.com/blog/communication-arts-announces-2013-interactive-annual-winners/) - Communication Arts has announced its 2013 Interactive Annual winners. These 37 projects were chosen by a panel of five leading interactive media professionals and represent categories including websites/microsites, mobile, tablet/handheld devices, social, environmental and other interactive. Lots of really creative stuff. A few highlights include iTunes' "The Steve Jobs Moment of Silence", American Express' UNSTAGED - [Having Fun at the Fun Zone Photo Shoot](https://www.robmark.com/blog/having-fun-at-the-fun-zone-photo-shoot/) - R&M held a super fun photo shoot yesterday at Fun Zone Amusement & Sports Park in Pooler. These photos will be used on the Fun Zone website and in future advertising and promotional materials. Who doesn't love a little skee ball? All in all, not bad for a day's work! A special thank-you to our - [Wendy's High School Heisman Luncheon Honors State Finalist Winners](https://www.robmark.com/blog/wendys-high-school-heisman-luncheon-honors-state-finalist-winners/) - Yesterday R&M had the honor of attending a luncheon for the Wendy's High School Heisman State Finalist winners, Anna Newton and Ryan Day. Anna and Ryan were selected among hundreds of high school seniors in Georgia for their superior achievement in academics, community service and athletics. They accepted their awards long with their parents and - [Spreading the Word about Susan G. Komen for the Cure Coastal Georgia](https://www.robmark.com/blog/spreading-the-word-about-susan-g-komen-for-the-cure-coastal-georgia/) - Today we want to tell you about some of the work we've been doing with a wonderful local organization, Susan G. Komen for the Cure Coastal Georgia. We're sure you're familiar with the Susan G. Komen brand and the huge "Walk for the Cure" race that happens every spring, but R&M has been tasked with - [Critz Holds Buick/GMC Grand Opening](https://www.robmark.com/blog/critz-holds-buickgmc-grand-opening/) - Our client Critz, Inc. held its Grand Opening Celebration and ribbon cutting for the new Critz Buick/GMC Facility last night. In attendance were the Critz family, Mayor Edna Jackson and dignitaries, Southeast Regional Representatives from Buick/GMC and representatives from the United Way of the Coastal Empire. The Buick/GMC Grand Opening featured light hors d’oeuvres, cocktails - [R&M Shoots Commercial for Canady's](https://www.robmark.com/blog/randm-shoots-commercial-for-canadys/) - Fun commercial shoot today with Fred Canady owner of Canady's Precision Air Conditioning & Heating! The spot obviously starred Fred Canady, your AC expert, and will begin airing on Monday, February 11. Be on the look-out for a Free Furnace February offer! - [A-Town Get Down on March 2](https://www.robmark.com/blog/atown-get-down-on-march-2/) - We are very excited to tell you about one of our favorite client events that we are fortunate enough to help promote and publicize every year. The Annual A-Town Get Down is a public music and art festival promoting Arts Education, created to honor the memory of Alex Townsend, a junior at Savannah College of - [Hockey Classic Tonight and Tomorrow!](https://www.robmark.com/blog/hockey-classic-tonight-and-tomorrow/) - Be sure to check out the Savannah Tire Hockey Classic tonight and tomorrow night at the Civic Center! We'll be there to make sure Max gets on and off the ice safely! :) Below is the game schedule and a photo from last night's games! Friday, January 18: 6 p.m., Florida State vs. Georgia Tech; - [American Airlines Debuts New Logo](https://www.robmark.com/blog/american-airlines-debuts-new-logo/) - American Airlines introduced a redesigned logo recently, and as with any iconic logo rebrand, it has been met with mixed opinions. The change represents the brand's commitment to progress and modernization that also includes many on-flight improvements. The company made sure pay tribute to its deep historic heritage with the new look. The redesigned logo - [Colgate Ad Creepy, Yet Effective](https://www.robmark.com/blog/colgate-ad-creepy-yet-effective/) - Take a look at these images in this Brazilian print campaign for Colgate dental floss. At first glance, you'll notice the giant piece of food stuck in the guy's teeth. Look a little closer though and you might see some unusual details. We won't spoil it for you, but let's just say that the campaign - [North Point Hospitality Holds Grand Opening for New Hotels](https://www.robmark.com/blog/north-point-hospitality-holds-grand-opening-for-new-hotels/) - R&M would like to give a shout-out to our client, North Point Hospitality Group, Inc., on the Grand Opening of its two newest hotel properties in Midtown Atlanta, the Hilton Garden Inn Atlanta Midtown and Homewood Suites by Hilton Atlanta Midtown! These properties mark the first dual-branded Hilton Hotel in Georgia and only the 9th - [13th Annual Low Country Home & Garden Show is This Weekend!](https://www.robmark.com/blog/13th-annual-low-country-home-and-garden-show-is-this-weekend/) - Looking for ideas to improve your home or garden? The you'll want to be at the 13th Annual Low Country Living Home & Garden Show at the Savannah International Trade & Convention Center this weekend on Friday, January 18 through Sunday, January 20, 2013. Robertson & Markowitz handles the public relations for this event, including - [Facebook's New Graph Search](https://www.robmark.com/blog/facebooks-new-graph-search/) - Facebook's man-in-charge, Mark Zuckerberg, made an important announcement today regarding its new internal search system called Graph Search. With this new feature, specific user search results are completely customized based on your unique "social graph". This new and limited product includes four areas: people, photos, places and interests. How is this useful?The new tool allows - [Congrats Graduate!](https://www.robmark.com/blog/congrats-graduate/) - R&M would like to give a very special shout-out to Diane, our office manager extraordinaire, whose daughter, Kendra, graduated college over the weekend! Kendra graduated Magna Cum Laude from Armstrong Atlantic State University with a degree in Psychology. We know Diane must be proud! Congrats from the Robmark crew! - [R&M Gets a Makeover](https://www.robmark.com/blog/randm-gets-a-makeover/) - R&M is getting a makeover just in time for the holidays! Ted has enlisted the help of his brothers, Mike and Dennis, along with Jose, to give the exterior of our office building a little facelift with a fresh coat of paint. These awesome guys are dodging raindrops to get it done, in the cold - [R&M's Holiday Office Bowling Party](https://www.robmark.com/blog/randms-holiday-office-bowling-party/) - Yesterday, R&M celebrated the holidays by going bowling, eating unhealthy fried food and drinking pitchers of beer. We had a blast! But we'll definitely stick to our day jobs. - ["Mobile Thursday" is the New Black Friday](https://www.robmark.com/blog/mobile-thursday-is-the-new-black-friday/) - Interesting infographic from Digitas posted by our friends at Mashable today. For those looking to get a head start on their Black Friday shopping, it appears that they are turning to their mobiles phones to shop on Thanksgiving. "Mobile Thursday" will see 28% of smartphone or tablet owning adults plan to shop using a mobile - [R&M Celebrates Thanksgiving!](https://www.robmark.com/blog/randm-celebrates-thanksgiving/) - R&M celebrated Thanksgiving today! Ted was up all night smoking a turkey and we each brought our favorite sides, desserts and of course wine! :) - [The Critz Project is Complete!](https://www.robmark.com/blog/the-critz-project-is-complete/) - R&M would like to send a hearty "congratulations" to our client, Critz, on the opening of its two brand new BMW and Buick/GMC showrooms! Critz’s destination concept incorporates multiple interactive displays, a central café and open architecture for a three-point contact between Sales, Service and Parts & Accessories. With 29,000 square feet of futuristic design - [Pictures from the Coastal Empire Tire & Lube Grand Opening](https://www.robmark.com/blog/pictures-from-the-coastal-empire-tire-and-lube-grand-opening/) - We had a great time and a great turn-out at the Coastal Empire Tire & Lube Grand Opening on Saturday. We gave away some fun prizes to lucky participants, including a four wheeler! Check out some photos from the event below! Coastal Empire Tire & Lube is Savannah’s only locally-owned authorized Goodyear dealer located at - [Savannah Philharmonic Presents "Carmina Burana"](https://www.robmark.com/blog/savannah-philharmonic-presents-carmina-burana/) - If you don't have weekend plans yet, we'd like to personally suggest the Savannah Philharmonic's presentation of the one-of-a-kind beloved masterpiece, “Carmina Burana” at the Johnny Mercer Theatre in the Savannah Civic Center on Saturday, November 17 and Sunday, November 18 . Known the world over for its dramatic opening chorus “O Fortuna!”, “Carmina Burana” - [The New SEO Method Part 1: Social Signals](https://www.robmark.com/blog/the-new-seo-method-part-1-social-signals/) - This post is part one in a three-part series on new search engine optimization methods. Check back next week for Part 2: Rich Snippets. As time goes on, search engines are looking to an increasing number of variables when determining a website’s search engine ranking. Of course, the traditional algorithm methods are still important: PageRank, - [Bryan's Weight Loss Journey](https://www.robmark.com/blog/bryans-weight-loss-journey/) - Earlier this week the R&M clan went to La Parilla for lunch to celebrate a very special accomplishment by one of our team members. Bryan Putnam, our Senior Web Developer and President of Robmark Interactive, has lost over 100 lbs in four months. Yes, you read that correctly. After being diagnosed diabetes and a heart - [Join Us for Coastal Empire Tire & Lube's Grand Opening!](https://www.robmark.com/blog/join-us-for-coastal-empire-tire-and-lubes-grand-opening/) - Exciting news for R&M’s newest client, Coastal Empire Tire & Lube. Tomorrow, November 10, is their big Grand Opening! Everyone is invited to join Bob 106.9 from 11am – 1pm for food, prizes and more. Register to win a Honda TRX250 TE RECON 4-wheeler before 4pm, plus other great prizes like gift certificates and free - [Twitter Donates Promoted Tweets for Sandy](https://www.robmark.com/blog/twitter-donates-promoted-tweets-for-sandy/) - In a very cool move, Twitter has "donated" free promoted tweets to several natural disaster aid and other organizations including the Red Cross, FEMA, the New York City’s Mayor’s Office and the Maryland Emergency Management Agency to help get the word out about Hurricane Sandy and ways we can all help. Twitter has encouraged other - [Vote for Your Favorite R&M Costume!!](https://www.robmark.com/blog/vote-for-your-favorite-randm-costume/) - Happy Halloween from R&M!! Mosey on over to our Facebook page and comment on the photo to vote for your favorite costume. Winner gets a free dinner on Ted and Lisa (who are not eligible). - [Nissan"™s New Website Inspires Savannah Website Design](https://www.robmark.com/blog/nissanandrsquos-new-website-inspires-savannah-website-design/) - “Wouldn’t it be cool if…?” This question may seem cliché, but it can be so inspiring at the same time. Nissan has embraced the inspirational qualities of this question by asking visitors to its new website, nissaninnovationgarage.com, this exact question. After users supply their answer, Nissan takes them through a surreal video that is personalized - [R&M Welcomes Melissa!](https://www.robmark.com/blog/randm-welcomes-melissa/) - Robertson & Markowitz is very excited to announce the addition of Melissa Gray, or Missy as she prefers, to our team! Melissa will fill the role of Account Specialist, and we are very happy to have her on board. Before joining R&M, Melissa's previous experience includes her positions as a Project Coordinator at the University - [Congratulations Wendy's High School Heisman Finalists!](https://www.robmark.com/blog/congratulations-wendys-high-school-heisman-finalists/) - R&M would like to congratulate our local State Finalists representing Georgia for the Wendy's High School Heisman! These students are high-school senior men and women across the nation who excel in athletics, academics and community/school leadership. After a lengthy nomination and judging process, the following students were named as State Finalists from the Savannah DMA. - [Savannah Philharmonic Presents "Celebrate America!"](https://www.robmark.com/blog/savannah-philharmonic-presents-celebrate-america/) - Don't have weekend plans? Here some phenomenal music at Savannah Philharmonic’s “Celebrate America!” concert tonight and tomorrow, October 19 – 20 at the Lucas Theatre for the Arts. This patriotic concert features some of the most upbeat music from the orchestral repertoire, featuring an All-American cast of composers including Gershwin, Elmer Bernstein and Leonard Bernstein. - [Responsive Web Design for Web Design Georgia Businesses](https://www.robmark.com/blog/responsive-web-design-for-web-design-georgia-businesses/) - If you’ve been listening to the latest buzz about web design trends, you know that Responsive Web Design is at the forefront of the conversation. For those of you who are unfamiliar with Responsive Web Design, we at Robmark Interactive, web design Georgia specialists, have decided to give you an introductory lesson on the topic. - [Goodbye Christie!](https://www.robmark.com/blog/goodbye-christie/) - It's a bittersweet day at R&M. After five wonderful years with us, we are sad to say "goodbye" to our account specialist extraordinaire, Christie Koppel, who has juggled everything from press releases to web writing, ad copy and more. We wish her all the best as she begins her new job. We celebrated her time - [New Spin on Social Visual Bookmarking Changes Savannah Web Design](https://www.robmark.com/blog/new-spin-on-social-visual-bookmarking-changes-savannah-web-design/) - As a Savannah web design agency, we see beautiful photography on the Internet all the time, especially on sites like Pinterest, Tumblr and Facebook. Image bookmarking is nothing new to the world of web, but being able to find and purchase these items can often be a difficult task. Facebook is now taking visual bookmarking - [eBay"™s website redesign matches Savannah web design trends](https://www.robmark.com/blog/ebayandrsquos-website-redesign-matches-savannah-web-design-trends/) - As a Savannah web design company, we are always looking for the latest and greatest web design trends, and often our ideas come from looking at other websites and deciding what we like and don't like. That's why this article about eBay's website redesign is especially interesting, as it echoes the same web design trends - [Fred Hardin Wins Savannah Tire Michelin Tire Summer Sweepstakes](https://www.robmark.com/blog/fred-hardin-wins-savannah-tire-michelin-tire-summer-sweepstakes/) - Our client, Savannah Tire, recently gave away a set of new Michelin tires to Fred Hardin of Savannah. Fred was selected from over 500 entries as the winner of the 2012 Savannah Tire Michelin Tire Summer Sweepstakes. The contest, held August 9 – 31, allowed participants to enter to win a new set of four - [Mud, Sweat and Tears](https://www.robmark.com/blog/mud-sweat-and-tears/) - Perseverance pays off, as evidenced by these photos of our social media specialist, Ginny Sanderlin, who participated in the Big Nasty Mud Run over the weekend. The race was four miles with obstacles every half mile. Congrats to her team on a job well done! - [Wendy's Debuts New Logo](https://www.robmark.com/blog/wendys-debuts-new-logo/) - As part of a complete overhaul, burger chain and our client, Wendy's, is getting a logo makeover for the first time since 1983 in an effort to re-brand itself as a high-end fast food restaurant. The new logo no longer has a yellow background but instead has a clean, white background with a casual red - [Move-In Day for Critz Buick/GMC!](https://www.robmark.com/blog/movein-day-for-critz-buickgmc/) - Congratulations to our client, Critz, on the official move-in to their new Buick/GMC showroom today! The Weimar Construction team could not have done a better job on this extraordinary building. Check out a couple photos below! - [Craft Brew Fest an Annual R&M Favorite](https://www.robmark.com/blog/craft-brew-fest-an-annual-randm-favorite/) - Robertson & Markowitz is proud to be an annual sponsor of the Savannah Craft Brew Fest, taking place this weekend at various locations in downtown Savannah. Hosted by Visit Savannah and the Savannah Area Chamber of Commerce, this year’s event will feature offerings from more than 45 breweries, live music, good food and more! In - [Savannah Philharmonic Season Opens This Saturday](https://www.robmark.com/blog/savannah-philharmonic-season-opens-this-saturday/) - Looking for something fun and cultural to do this weekend? Savannah’s own professional per-service symphony orchestra and our client, The Savannah Philharmonic, is kicking off its 2012-2013 season with the enchanting beauty of Rachmaninoff's most beloved concerto followed by Shostakovich's powerful Symphony No 5. this Saturday, September 8 at the Lucas Theatre for the Arts. - [World's Best Print Ads 2011-2012](https://www.robmark.com/blog/worlds-best-print-ads-20112012/) - Cannes has put together a gallery of "The World's Best Print Ads" from 2011 - 2012. You've got your shock factor ads like the one for clothier Benetton, your powerful ads like the one for Amnesty International, your hilarious ads like Carlton Mid beer and everything in between. Keep in mind, these ads are global, - [RMI Launches Hancock Day School Website](https://www.robmark.com/blog/rmi-launches-hancock-day-school-website/) - Robmark Interactive, your website development company in Savannah, is proud to announce the launch of a newly redesigned website for Hancock Day School. RMI built the first Hancock site in 2009, so when it was time to upgrade, they turned to Robmark’s expertise for the redesign. The new Hancock site is much larger and more - [RMI Launches Canady's Mobile Site](https://www.robmark.com/blog/rmi-launches-canadys-mobile-site/) - Robmark Interactive, your web development company in Savannah, Georgia, is proud to announce the launch of the Canady’s mobile website, www.m.canadys.com. After recently launching the full site, RMI wanted to ensure that mobile users could easily find Canady’s online and use the website with ease. As with all web clients, it is our recommendation that - [Savannah Tire Title Sponsor of Savannah Tire Flyin' Pig BBQ & Music Festival](https://www.robmark.com/blog/savannah-tire-title-sponsor-of-savannah-tire-flyin-pig-bbq-and-music-festival/) - Robertson and Markowitz is happy to announce that our client, Savannah Tire, is the title sponsor of the Savannah Tire Flyin’ Pig BBQ & Music Festival. The festival"¨ takes place Saturday, October 6, 2012, from 11:00 a.m. – 9:00 p.m. at Oglethorpe Speedway Park in Pooler, GA. R&M designed the new Flyin’ Pigs logo to - [RMI Launches Baird Transport Website](https://www.robmark.com/blog/rmi-launches-baird-transport-website/) - Robmark Interactive, your web development company in Savannah, Georgia, is happy to announce the launch of the Baird Transport website. A full service transportation and material handling company, Baird Transport is an industry leader in aggregate transportation, on-site material purchasing and handling, stock pile services or assistance in reducing waste stream costs. RMI built a - [Robmark Interactive Launches Bacter Waste Solutions Website](https://www.robmark.com/blog/robmark-interactive-launches-bacter-waste-solutions-website/) - Robmark Interactive, your Savannah web development company, is very excited to announce the launch of the Bacter USA website. The company facilitates the safe and proper removal of liquid waste from restaurants and industrial producers while also providing a treatment process that removes fats, oils and greases from waste streams and harvests those components to - [First Photo Uploaded to Web Almost 20 Years Ago Today](https://www.robmark.com/blog/first-photo-uploaded-to-web-almost-20-years-ago-today/) - July 18 is a very monumental day in the web world. Did you know that the first photo was uploaded to the web almost 20 years ago today? This is according to Motherboard, an online magazine that tracked down the clearly-photoshopped and frankly awful photo. The shot was for Les Horribles Cernettes, a comedy band - [Font for 2016 Rio Olympics Released](https://www.robmark.com/blog/font-for-2016-rio-olympics-released/) - The 2012 Summer Olympics will be getting underway today in London, but it’s not too early to talk about the absolutely stunning font that was just recently created for the 2016 Summer Olympics in Rio de Janeiro, Brazil. When you think about just how many fonts are available, attempting to make a completely new and - [Happy Birthday Chaz!](https://www.robmark.com/blog/happy-birthday-chaz-2/) - R&M would like to wish our fantastic graphic designer, Chaz Cruz, a very happy birthday! And thank you for sharing your very yummy oreo ice cream cake with us. - [Robmark Interactive Launches Website for StayInSavannah.com](https://www.robmark.com/blog/robmark-interactive-launches-website-for-stayinsavannahcom/) - Robmark Interactive is very excited to announce the launch of a newly-redesigned website for our client North Point Hospitality Group, Inc. for their website, StayInSavannah.com. The site serves as an insider’s online guide to hotels, meeting spaces, events, tours and restaurants in Savannah. North Point Hospitality Group, Inc., presented us with a unique challenge to - [Social Media/Customer Service Infographic](https://www.robmark.com/blog/social-mediacustomer-service-infographic/) - Below is just part of a much larger infographic (found here) that details the relationship between social media and customer service. It's incredibly telling just how necessary social media is to this business function. In the next eight years, over 90% of companies will use it to handle customer inquiries and complaints. Which is why - [Behind the scenes of the SALON HiTS 10 BENEFITS photo shoot!](https://www.robmark.com/blog/behind-the-scenes-of-the-salon-hits-10-benefits-photo-shoot/) - Recently, R&M teamed up with beauty product SALON HiTS 10 BENEFITS for a really fun photo shoot in Jacksonville. The photos will be used on the Salon Hits website and a future ad campaign. SALON HiTS 10 BENEFITS is a national product line that will start in the Walmart stores. It’s a leave-in hair treatment - [Happy Birthday Christie!](https://www.robmark.com/blog/happy-birthday-christie/) - R&M would like to wish our fabulous account coordinator extraodinaire, Christie Watterson, a very happy birthday! And a special thanks to her for making her own delicious sour cream pound cake. And there's Chaz singing her "happy birthday" in the background. :) - [R&M Launches Website for SALON HiTS 10 BENEFITS](https://www.robmark.com/blog/randm-launches-website-for-salon-hits-10-benefits/) - R & M is excited to announce the launch of the new SALON HiTS website. The Colomer Group, USA, a client of Robertson and Markowitz, has developed SALON HiTS 10 BENEFITS leave-in hair treatment in a simple and easy to use spray. Inspired by salons in Europe, 10 BENEFITS is the one treatment for beautiful - [Robmark Interactive Launches Canady's Website](https://www.robmark.com/blog/robmark-interactive-launches-canadys-website/) - Robmark Interactive is very excited to launch the website for Canady's Precision Air Conditioning & Heating in Savannah. The company has been serving our area for more than 25 years and specializes in residential and light commercial air conditioning and heating service, installation, repair and indoor air quality. Robmark Interactive built a completely redesigned site - [Chaz's Sidewalk Arts Entry](https://www.robmark.com/blog/chazs-sidewalk-arts-entry/) - This past weekend was the SCAD Sidewalk Arts Festival in Forsyth Park where talented artists leave their mark in the park by creating their own sidewalk designs out of chalk. There were many fantastic entries, including one by our very own graphic designer and SCAD alum, Chaz Cruz. Believe us when we say this accurately - [Lisbon Zoo Soundwaves](https://www.robmark.com/blog/lisbon-zoo-soundwaves/) - When coming up with creative concepts for a print campaign for a zoo, the first thought would be to incorporate visually stunning photos of the animals, right? Ad agency, Draftfbc, went in a different direction, however, with their print campaign for the Lisbon Zoo in Portugal, and we love it! Click on the link to - [Happy 20th Anniversary Ted and Karen!](https://www.robmark.com/blog/happy-20th-anniversary-ted-and-karen/) - Recognize these folks? That's Ted and Karen who were married 20 years ago today! Happy 20th Anniversary from all of us at R&M! And as Diane said, God bless you, Karen! - [Real Beer, No Bollocks"¦](https://www.robmark.com/blog/real-beer-no-bollocksandhellip/) - Across the pond in sunny ol’ England, a lively rivalry between competing beer companies Stella Artois and Newcastle Brown Ale has taken a creative turn. Stella Artois, a Belgium brew, recently launched a campaign featuring its trademark Wellington glass as a ‘chalice’. This campaign is aimed to celebrate the quality of the beer and brand - [Happy Birthday Bryan!](https://www.robmark.com/blog/happy-birthday-bryan/) - R&M would like to wish a wonderful birthday to our amazing web developer Bryan Putnam! We really enjoyed his Oreo cookie ice cream birthday cake. :) - [R&M Welcomes Jessica!](https://www.robmark.com/blog/randm-welcomes-jessica/) - Robertson & Markowitz would like to welcome Jessica Brennan to our team! Jessica comes to Savannah from Berkley, Michigan right outside of Detroit, and will serve in the role of Media Buyer for the company. Jessica has previous media buying experience at Katz Media Group in Troy, Michigan and graduated from Central Michigan University with - [Savannah Tire Holds Tread Town Playground Grand Opening](https://www.robmark.com/blog/savannah-tire-holds-tread-town-playground-grand-opening/) - We are very excited to tell you about an upcoming event for our client, Savannah Tire. Along with the City of Pooler, Tire Pros and Boundless Playgrounds, they have built the state’s eighth public Boundless Playground and the only one on the Georgia coast. Tread Town Playground is located at Pooler Recreational Complex and was - [Want an ad on the Facebook log-out page? Pay up!](https://www.robmark.com/blog/want-an-ad-on-the-facebook-logout-page-pay-up/) - Wow, talk about big budget advertising. According to a report from AdAge, Facebook is asking $700,000 PER DAY for a takeover ad on its log-out page. According to the article, which cites unnamed sources, "log-out ads aren't available as a stand-alone purchase but are bundled with premium home-page ads that users see on their news - [Fun at the Fun Zone Shoot!](https://www.robmark.com/blog/fun-at-the-fun-zone-shoot/) - It's always fun when you mix work and play. Wednesday, R&M held a commercial shoot at Fun Zone Amusement & Sports Park in Pooler. The park includes go-kart tracks, miniature golf, competitive paint ball and the biggest arcade in the area. Shout-out to all the awesome kids who helped bring the commercial to life in - [Happy Birthday Diane!](https://www.robmark.com/blog/happy-birthday-diane/) - R&M would like to wish a very happy birthday to our FABULOUS office manager, Diane Butler! - [Clever Uses of Animals in Print Ads](https://www.robmark.com/blog/clever-uses-of-animals-in-print-ads/) - Just as cat videos are the most popular videos on YouTube, the addition of animals in advertising is a pretty easy way to tug at heartstrings and make audiences smile. The Budweiser Clydesdales and Taco Bell Chihuahua come to mind. Here are some ads that use animals in extremely clever and creative ways. We're not - [Billy Hair Announces Candidacy for Chatham County Commission Chairman](https://www.robmark.com/blog/billy-hair-announces-candidacy-for-chatham-county-commission-chairman/) - Yesterday, our client, Billy Hair, announced his running for the office of Chatham County Commission Chairman, a position he previously held for eight years. The announcement was held in front of the Old Chatham County Courthouse, and local media outlets as well as supporters attended. During Billy’s two terms as Chairman, Chatham County prospered with - [Happy Birthday Ted!](https://www.robmark.com/blog/happy-birthday-ted/) - R&M would like to wish our Bossman, Ted Robertson, a very happy birthday!! - [Thanks for Supporting the A-Town Get Down!](https://www.robmark.com/blog/thanks-for-supporting-the-atown-get-down/) - R&M would like to thank everyone who came out and supported the A-Town Get Down this past Saturday! It was a great time for an even better cause. Take a look a few photos below. - [Second Annual A-Town Get Down February 25](https://www.robmark.com/blog/second-annual-atown-get-down-february-25/) - You may remember an event we helped publicize last year called the A-Town Get Down. The music festival honored the life of SCAD student, Alex Townsend, a junior at Savannah College of Art and Design who passed away in a car accident on Valentine’s Day 2010. In memory of his life, his family began the - [Past and Future Famous Brand Logos](https://www.robmark.com/blog/past-and-future-famous-brand-logos/) - Our graphic designer, Chaz, found this article and we thought it was worth sharing. It seems these days that when companies go to "rebrand" themselves, the first thing they will change is their logo. Starbucks, Gap and JC Penney are recent examples. Some of the most famous brands have had several logo evolutions in recent - [Home & Garden Show Coming to Savannah This Weekend!](https://www.robmark.com/blog/home-and-garden-show-coming-to-savannah-this-weekend/) - In Savannah this weekend? Looking for ideas to improve your home or garden? Find thousands of square feet of landscapes, gardens as well as celebrity and gardening seminars at the 12th Annual Savannah Low Country Home & Garden Show at the Savannah International Trade & Convention Center this Friday, January 20 through Sunday, January 22, - [Social Media Super Heroes](https://www.robmark.com/blog/social-media-super-heroes/) - Happy Friday everyone! Here's a fun little illustration of the power hierarchy in the social media world using our favorite super heroes. :) - [Critz Holds Groundbreaking for New BMW Building](https://www.robmark.com/blog/critz-holds-groundbreaking-for-new-bmw-building/) - Yesterday afternoon, Critz BMW held a groundbreaking for Phase Two of The Critz Project at BMW's new permanent location on Stephenson Avenue at White Bluff Road. The project incorporates the construction of a new BMW Sales and Service Center that will encompass 25,000 square feet of new development. Dale Critz, Jr., Dale Critz, Sr. as - [Critz Buick/GMC Has Moved!](https://www.robmark.com/blog/critz-buickgmc-has-moved/) - Phase 1 of The Critz project concluded with the grand opening of a new, state-of-the-art Mercedes-Benz sales and service facility and Phases 2 and 3 of The Critz Project are officially underway! Due to construction, all Buick/GMC vehicles have moved to the east side of Abercorn Street next to the Mercedes-Benz building. Demolition on the - [Controversial Ad Campaign Explores Childhood Obesity](https://www.robmark.com/blog/controversial-ad-campaign-explores-childhood-obesity/) - Childhood obesity is a serious problem, and the soft sell of "okay, you need to lose a little weight." is apparently not working, as obesity rates keep rising. The "Meth. Not even once." in-your-face ad campaign sparked tremendous controversy but proved to be wildly successful. The same may work for childhood obesity, and non-profit organization - [R&M Presents Check to Hospice Savannah](https://www.robmark.com/blog/randm-presents-check-to-hospice-savannah/) - R&M was very happy to present a check for $500 to Hospice Savannah this morning. They received the most selections in our "Spirit of Giving" Facebook survey. From left to right: Debra Anthony Larson, CEO/President, and Megan M. Kerley, Vice President, both of Hospice Savannah, Ted Robertson and Lisa Markowitz-Kitchens partners at Robertson & Markowitz - [Congratulations Canady's!](https://www.robmark.com/blog/congratulations-canadys/) - R&M would like to congratulate our client, Canady’s Precision Heating & Air, on the grand opening of its new Pooler showroom. The grand opening and ribbon cutting was held Friday, November 18 with over 100 people in attendance including Pooler Mayor Mike Lamb. Guests were able to tour the building and enjoy heavy hors d’oeuvres - [R&M Congratulates CLG, Inc.!](https://www.robmark.com/blog/randm-congratulates-clg-inc/) - R&M would like to congratulate our client, Coastal Logistics Group, Inc., on their continued growth and success during a weak economy. Founded in 2004, the company opened a new, state-of-the-art facility in Garden City eight months ago that has direct Norfolk Southern rail access enabling them to offer bulk loading and unloading. Since then, they - [Happy Halloween and Go Dawgs!](https://www.robmark.com/blog/happy-halloween-and-go-dawgs/) - Robertson & Markowitz would like to wish everyone a safe and happy Halloween! What better way to celebrate than dressing up as our favorite characters? From left to right, top to bottom: Diane, biker chic; Danielle, 60s diva; Chaz, avatar from "Hanging with Friends" iPhone app; Christie, Carmen Sandiego; Candice, lobster; Ted, pimp (is there - [Helping the K-Crew](https://www.robmark.com/blog/helping-the-kcrew/) - Today we want to tell you about a very special project we have been involved in recently to help Lisa’s friends, the Kromenhoek family, or the “K-Crew” as they call themselves. It’s been a whirlwind of a month for this family whose youngest member, Tess, is battling a rare, life-threatening liver disorder called Primary Hyperoxaluria - [Robmark Interactive Launches "Stay In Atlanta" Website](https://www.robmark.com/blog/robmark-interactive-launches-stay-in-atlanta-website/) - If it seems like we are on a website-launching roll right now, well, we are! It sure has been busy at Robmark Interactive, and we are very proud today to announce the launch of another website for our client, North Point Hospitality Group, Inc. As you might recall, we just recently launched their corporate site, - [RMI Launches Website for North Point Hospitality Group, Inc.](https://www.robmark.com/blog/rmi-launches-website-for-north-point-hospitality-group-inc/) - Robmark Interactive has officially launched a newly redesigned corporate website for North Point Hospitality Group, Inc.! The company acquires, owns and develops high-end, multi-brand, full-service hotels across the Southeast. The site serves to offer information regarding the company and its nearly 30 hotels in cities including Savannah, Atlanta, Alpharetta and Nashville, as well as future - [Fulfill You Need for Speed at the Savannah Speed Classic](https://www.robmark.com/blog/fulfill-you-need-for-speed-at-the-savannah-speed-classic/) - The Savannah Speed Classic starts this Friday, and our client, Critz BMW, is a proud sponsor. One of four different events in the Hilton Head Island Concours d’Elegance and Motoring Festival, the Savannah Speed Classic combines the thrill of racing with the passion of luxury and vintage cars. The exhibit vehicles will be divided into - [Robmark Launches Website for Legend's Silhouette Stables Foundation](https://www.robmark.com/blog/robmark-interactive-launches-website-for-legendandrsquos-silhouette-stables-foundation/) - It is always refreshing to take a break from the busy world of business and participate in a project that is rewarding and fulfilling on many levels. Robmark Interactive is proud to have recently launched a website for an amazing organization, the Legend’s Silhouette Stables Foundation. Legend’s Silhouette Stables Foundation is a horse farm located - [Robmark Interactive Launches Website, Facebook for Fun Zone](https://www.robmark.com/blog/robmark-interactive-launches-website-facebook-for-fun-zone/) - Robmark Interactive is pleased to announce it has launched a newly redesigned website for Fun Zone Amusement & Sports Park in Pooler. RMI was tasked with redesigning a website to creatively showcase the numerous fun activities Fun Zone has to offer including go karts, paintball, mini golf and an awesome arcade. We also wanted to - [Robmark Interactive Launches Website for Coastal Harbor Health System](https://www.robmark.com/blog/robmark-interactive-launches-website-for-coastal-harbor-health-system/) - Robmark Interactive has just launched a newly redesigned website for Coastal Harbor Health System in Savannah. Coastal Harbor Health System features two state-of-the-art mental health and rehabilitation facilities for children, adolescents and adults. RMI designed the site to be welcoming, user-friendly with easy two-portal navigation and drop downs, and informative with all pertinent details regarding - [New Beginnings](https://www.robmark.com/blog/new-beginnings/) - Today is a very bittersweet day for R&M as we say goodbye to our fantastic media buyer, Laura Rustmann, who is moving back to St. Louis on Saturday. We wish you all the best! We also would like to welcome Kelly Tavormina as our new media buyer and R&M team member! We had a wonderful - [Visit Savannah Wins Georgia Holiday Smackdown](https://www.robmark.com/blog/visit-savannah-wins-georgia-holiday-smackdown/) - R&M would like to give a shout-out to Visit Savannah’s stellar marketing team for winning the Georgia Holiday Smackdown statewide contest after designing an innovative and creative tourism marketing campaign for the upcoming holiday season. Melissa Yao, Erica Backus, Joe Marinelli and crew wowed more than 250 Georgia tourism representatives in Macon on Monday with - [Robmark Interactive Launches Website for SEC-AAAE Annual Conference](https://www.robmark.com/blog/robmark-interactive-launches-website-for-secaaae-annual-conference/) - Robmark Interactive was recently hired to create a website and logo for the SEC-AAAE Annual Conference by the Savannah / Hilton Head International Airport. The website allows attendees to register and pay for the conference online as well as connects the visitors directly to the hotel group booking page. RMI also created a sponsorship portal - [A New Take on a Classic](https://www.robmark.com/blog/a-new-take-on-a-classic/) - It seems Wendy’s is giving new meaning to its famous 1984 commercial advertising slogan “Where’s the Beef”. Unchanged for 42-years, Wendy’s signature hamburger, the Classic Single, began seeing some heavy competition from the likes of Burger King, Carl’s Jr., Checkers, Five Guys, Hardee’s, In-N-Out and McDonald’s. Consequently, the company decided to switch it up and - [An Oldie, But Goodie!](https://www.robmark.com/blog/an-oldie-but-goodie/) - Ted's sister, Michelle, recently brought this gem into the office that we had to share with you. What you see here is a 24-year old, bright-eyed Ted Robertson at his first job as an advertising representative at The Athens Observer, his first job after graduating from the University of Georgia. Who knew that exactly 30 - [Happy "Dress Up Like Steve Jobs Day"!](https://www.robmark.com/blog/happy-dress-up-like-steve-jobs-day/) - In honor of the recently resigned Apple founder Steve Jobs, today is apparently “Dress Up Like Steve Jobs Day”. For those of you wondering what the heck that means, it’s pretty simple actually. Black, long sleeved mock turtleneck. Blue jeans. White tennis shoes. If you want to be really authentic you’ll wear a black, long-sleeve - [Robertson & Markowitz Designs Product Brochure for Spa Crest Manufacturing](https://www.robmark.com/blog/robertson-and-markowitz-designs-product-brochure-for-spa-crest-manufacturing/) - Robertson & Markowitz has just recently completed a product brochure for Spa Crest Manufacturing that will be used throughout the United States and United Kingdom. The brochure provides information about their Spa Crest, Vision and Coastal Hot Tubs. Our stellar graphic designer, Chaz Cruz, worked extremely hard on this, and we think he did an - [Savannah TweetUps Offer Creative Social Interaction](https://www.robmark.com/blog/savannah-tweetups-offer-creative-social-interaction/) - Our very own Christie Koppel was featured in the Savannah Morning News’ Exchange article on SavTweetup. This group of Tweeters and followers organizes monthly get-togethers to network, form new friendships and serve the Savannah community. Official Tweetups are held at carefully selected Savannah locations and all are welcome. The group has grown substantially since its - [Robmark Interactive Launches Website for Custom Cabinets](https://www.robmark.com/blog/robmark-interactive-launches-website-for-custom-cabinets/) - Robmark Interactive is very happy to announce it has launched the newly-redesigned website for Custom Cabinets in Savannah, Ga. Founder and owner, Chris Williamson, came to us to redesign the company’s current website into one that was both user-friendly and aesthetically appealing in an effort to attract and grow his commercial and residential cabinetry business. - [KBRS, Inc. to be Featured in Savannah Morning News](https://www.robmark.com/blog/kbrs-inc-to-be-featured-in-savannah-morning-news/) - When we say we serve clients of every industry, we mean it. One of our industrial clients, KBRS, Inc., specializes in making shower bases and components to use as an alternative to the mortar and liner shower pans that one would normally use when remodeling your shower. After designing their retail and wholesale websites and - [The Great Comma Debate](https://www.robmark.com/blog/the-great-comma-debate/) - There’s been a great deal of debate in our office, in inner circles of grammar enthusiasts, at dinner tables, in newsrooms and just about everywhere else as to whether or not to put a comma before the last item in a series. The cries of “well I was taught this way in elementary school” and - [Ad Placements Gone Wrong](https://www.robmark.com/blog/ad-placements-gone-wrong/) - When it comes to advertising, the glamorous part is usually thought to be the creative work. However, media planning is an absolutely integral part of the big advertising picture, and poor media placement can ruin a campaign and even make your business look bad. Take these embarrassing ad placements for example. - [Visit Savannah Conga Line = Huge Success!](https://www.robmark.com/blog/visit-savannah-conga-line-huge-success/) - We are very happy to report that the conga line around Savannah this past Saturday was a HUGE success!! Thanks to all of our extras, crew members and random people off the streets who were willing to dance and have a good time with us! The finished product is sure to be amazing, and we - [Savannah Resident Wins New, 2011 BMW X3](https://www.robmark.com/blog/savannah-resident-wins-new-2011-bmw-x3/) - Today, we had the pleasure of holding a press conference at Critz BMW to present Donna Deloach-Darby of Savannah with a new, 2011 BMW X3. Deloach-Darby is the Grand Prize Winner of BMW’s national Super Bowl “X3 Matchup” Contest, which was designed to highlight the more than 10 million ways a new BMW X3 can - [Savannah Tire, Enmark and Carey Hilliard's Donate $14,431 to March of Dimes](https://www.robmark.com/blog/savannah-tire-enmark-and-carey-hilliards-donate-14431-to-march-of-dimes/) - The March Continues campaign wrapped up on Saturday, and we're so excited to announce that Savannah Tire, Enmark and Carey Hilliard's raised $14,431 for the March of Dimes! The campaign, which lasted from May 9 to June 19, allowed patrons to purchase a $1 or $5 March for Babies cut-out by visiting any sponsor location - [Behind the Scenes- Pitts Toyota Commercial Shoot](https://www.robmark.com/blog/behind-the-scenes-pitts-toyota-commercial-shoot/) - We're in the process of shooting a fun new commercial for Pitts Toyota in Dublin and we wanted to give you a behind-the-scenes sneak peek in the recording studio using the green screen. Special thanks to our fabulous actors/friends who have participated so far! We can't wait to show you the finished product! - [False Advertising: The Case of the Rapture](https://www.robmark.com/blog/false-advertising-the-case-of-the-rapture/) - If you're like us, you're probably pretty sick of hearing about all this rapture talk. However, we thought this was worth sharing. Can Family Radio, the group in charge of the worldwide rapture billboard campaign, be sued for false advertising? It's actually a legitimate question, and Tim Nudd answers it in the article. We'll give - [Wendy's Co-Op Donates $10,000](https://www.robmark.com/blog/wendys-coop-donates-10000/) - We are very proud to report that our client, Wendy’s Co-op of Savannah, has donated $10,000 to The Salvation Army to help send area children to the local summer camp. The donation is the result of an independent Frosty promotion run by the regional Wendy’s co-op in stores serving the Coastal Empire that includes Savannah, - [R&M Designs Korean Newsletter for Colomer](https://www.robmark.com/blog/randm-designs-korean-newsletter-for-colomer/) - Recently, Robertson & Markowitz had the distinct honor of designing the Korean version of the Colomer Multicultural Newsletter alongside the English version. Colomer USA, a division of the international company The Colomer Group, is the manufacturer of hair care products including Creme of Nature®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. We think both newsletters - [Savannah Tire, Enmark, Carey Hilliards To Lead "The March Continues"](https://www.robmark.com/blog/savannah-tire-enmark-carey-hilliards-to-lead-the-march-continues/) - Exciting news, everyone! Savannah Tire along with Enmark and Carey Hilliard's are teaming up to lead "The March Continues". As a continuation of the funds raised through the March of Dimes’ annual March for Babies campaign, “The March Continues” will allow patrons to purchase a $1 or $5 March for Babies cut-out by visiting any - [The Making of Max](https://www.robmark.com/blog/the-making-of-max/) - We have just had a life-sized replica of "Max" built for our client, Savannah Tire. “Max” is Savannah Tire's mascot and will be used in future commercials. Here are a few photos of the process from the original foam sculpting, to glazed pre-fiberglass covering to finished product. Look for a series of TV spots staring - [Tribeca, NY Invades Charlotte, NC](https://www.robmark.com/blog/tribeca-ny-invades-charlotte-nc/) - This is pretty cool. Imagine walking around downtown Charlotte, NC and seeing a New York subway. In an age where advertising clutter is everywhere, this makes a definite attention-grabbing statement. First, it directly relates to what it's selling, but in a unique way. Time Warner wants their customers in one of their biggest markets, Charlotte, - [Robmark Interactive Welcomes Bryan Putnam](https://www.robmark.com/blog/robmark-interactive-welcomes-bryan-putnam/) - R&M is excited to announce the addition of Bryan Putnam to the R&M team as Lead Web Developer/Designer! Bryan comes to Robmark Interactive after many years in the web development and design industry. He has served in capacities including web developer and designer, programmer, server administrator, and chief production officer for a number of major - [When the Ice Melts, the Offer Ends](https://www.robmark.com/blog/when-the-ice-melts-the-offer-ends/) - Advertisers are always looking for fun and unique ways to dress up billboards, whether it be through extending the board outside of its normal parameters or using creative props to draw the eye towards it. In an effort to take advantage of the frigid winter conditions, DDB Stockholm in Sweden came up with an especially - [Savannah Philharmonic Presents "Rockin' with the Phil"](https://www.robmark.com/blog/savannah-philharmonic-presents-rockin-with-the-phil/) - It’s been an exciting season so far for our client, Savannah Philharmonic, and we’re happy to announce what we feel might be the best concert of the year. Taking an exciting and fun look back on your favorite rock and pop hits, Savannah Philharmonic’s “Rockin’ with the Phil” concert shouldn’t be missed. From classics like - [Congratulations to Wendy's High School Heisman State Finalists!](https://www.robmark.com/blog/congratulations-to-wendys-high-school-heisman-state-finalists/) - R&M would like to congratulate the local State Finalists representing Georgia for the Wendy's High School Heisman! These students are high-school senior men and women across the nation who excel in athletics, academics and community/school leadership. After a lengthy nomination and judging process, these students were honored last week at a luncheon that included distinguished - [Critz Holds Press Conference to Discuss Renovations](https://www.robmark.com/blog/critz-holds-press-conference-to-discuss-renovations/) - As we mentioned last week, Critz is renovating and expanding their luxury and domestic dealerships. Construction is already underway, and yesterday, we held a press conference in the Mercedes-Benz building to discuss the plans and itinerary. Check out some photos below! - [A-Town Get Down Huge Success!](https://www.robmark.com/blog/atown-get-down-huge-success/) - A couple weeks ago, we told you about A-Town Get Down, the public music festival honoring the life of SCAD student, Alex Townsend. We are very happy to report that the event was a huge success! For that, we need to give a huge shout-out to account coordinator-extraordinaire, Christie Koppel, who worked very hard to - [Critz, Inc. Undergoing Major Renovation](https://www.robmark.com/blog/critz-inc-undergoing-major-renovation/) - Exciting news at Critz! Construction for new showrooms and service centers began on February 5 and will continue until the 3-phase project is completed June 2012. Critz will hold a press conference on Wednesday, March 2 at 11:00 am at Critz BMW and Mercedes-Benz on Abercorn Street at Stephenson Avenue to review the plans and - [Savannah Philharmonic to perform Pure Romance](https://www.robmark.com/blog/savannah-philharmonic-to-perform-pure-romance/) - With Valentine’s Day right around the corner, love is in the air. And what better way to celebrate than an afternoon of passionate and romantic music from the Savannah Philharmonic! For one day only, they will hold a special Valentine’s Day weekend performance entitled Pure Romance on Sunday, February 13 at 3 p.m. at the - [Be a Part of A-Town Get Down](https://www.robmark.com/blog/be-a-part-of-atown-get-down/) - Sometimes at R&M, we get a request for something that we just can’t pass up - an opportunity to be a part of something really special. We recently received a call from Tom Townsend of St. Louis, Missouri, looking for a local PR firm to help facilitate the planning and execution of a public music - [Robmark Interactive Launches Website for BacterBasics](https://www.robmark.com/blog/robmark-interactive-launches-website-for-bacterbasics/) - Robmark Interactive has just recently launched a new website for a rather interesting client, BacterBasics. A division of Bacter Waste Solutions, LLC, the company employs a patented process for treating organic waste producers, such as grease trap waste, beverage makers, food processors, and dairy operations among others. Their process digests virtually all of the fats, - [Savannah Philharmonic Presents Cosi fan tutte](https://www.robmark.com/blog/savannah-philharmonic-presents-cosi-fan-tutte/) - Happy Thursday, folks! I know we’ve mentioned this before, but it’s pretty exciting to see a client on the rise and having as much success as we’ve seen with the Savannah Philharmonic this season. Artistic Director and Conductor, Peter Shannon, continues to be a breath of fresh air bringing a new sense of excitement to - [Congratulations to Trey and Chad!](https://www.robmark.com/blog/congratulations-to-trey-and-chad/) - R&M would like to congratulate two great clients on a recent achievement. Trey Cook of Savannah Tire and Chad Barrow of CLG, Inc. were recently named to Savannah Magazine's Generation NEXT issue, which recognizes the “next generation” of leadership in Savannah. These are 20 individuals selected by a panel of people from Savannah Magazine and - [A Big Thank You!](https://www.robmark.com/blog/a-big-thank-you/) - From all of us at Robertson & Markowitz, we'd like to take the time to thank everyone who "liked" us on Facebook in the month of December. Because of your small act, we raised over $500 for the Greenbriar Children's Center in Savannah. We were fortunate enough to present a check to Gena Taylor, Executive - [We have our winner!](https://www.robmark.com/blog/we-have-our-winner/) - With the 2011 Critz Tybee Run Half Marathon & 5K only a few weeks away, we were very excited to announce the t-shirt contest winner this week. Congratulations to Michael Spooner, a recent SCAD graduate from Atlanta, who was named the contest winner and received the $500 grand prize. You can view his winning entry - [A Holiday Message from R&M](https://www.robmark.com/blog/a-holiday-message-from-randm/) - Help us share the holiday spirit! Robertson & Markowitz will make a $5 donation to Greenbriar Children's Center for everyone who "likes" us on Facebook in December. Help us raise $500 for this exceptional organization. - [Looking Ahead to the Savannah Tire Hockey Classic](https://www.robmark.com/blog/looking-ahead-to-the-savannah-tire-hockey-classic/) - As 2010 winds down, we are looking ahead to 2011 and all of the fun activities that our clients have planned for the new year. One of the first things that we have been very busy gearing up for is the 2011 Savannah Tire Hockey Classic. The tournament will be held Thursday, January 13 through - [R&M's Shares Their Favorite Christmas Movies](https://www.robmark.com/blog/randms-shares-their-favorite-christmas-movies/) - The gifts are great. The food is delicious. And who can ask for anything better than spending time with your family and friends? But the best part about the holidays? Christmas movies! We bet if we did a random poll of 100 people, 90+ of them could definitively tell us their favorite Christmas movie and - [QR Codes: The Future of Marketing?](https://www.robmark.com/blog/qr-codes-the-future-of-marketing/) - Have you ever seen one of these and wondered what it was? It looks like a funky barcode, right? Well, that’s pretty much the gist, and we cannot get over how cool they are. What you see above is called a QR Code, which stands for “Quick Response.” Similar to a barcode, the little box - [Happy Thanksgiving from R&M!](https://www.robmark.com/blog/happy-thanksgiving-from-randm/) - From all of us at Robertson & Markowitz, we wish you a fun, safe and DELICIOUS Thanksgiving! - [Celebrate the season with the Savannah Philharmonic!](https://www.robmark.com/blog/celebrate-the-season-with-the-savannah-philharmonic/) - December is here, and all signs point to the upcoming holidays! There’s a crisp chill in the air here in Savannah, and we’ve been busy decorating the office. Best of all, there’s Christmas music on the radio! Speaking of music, you won’t want to miss the Savannah Philharmonic’s upcoming concert, “Christmas with the Philharmonic”. Taking - [Bridge Run a Smashing Success!!](https://www.robmark.com/blog/bridge-run-a-smashing-success/) - Congrats to all those who participated in this year's Bridge Run on Saturday! Selling out 3 days before the expo for the first time ever, the race featured 5,000 participants running across the Talmadge Bridge in historic downtown Savannah. Getting great footage of the bridge to use in future Bridge Run commercials was a big - [All About Operation Phone Home](https://www.robmark.com/blog/all-about-operation-phone-home/) - It’s always a great day when we get to share the wonderful things our clients are doing in the community. Starting tomorrow, October 1, and continuing until November 30, The Coastal Bank is sponsoring “Operation Phone Home” in partnership with the USO. This initiative aims to provide deployed soldiers from Savannah and the surrounding areas - [Robertson & Markowitz says thank you for 20 wonderful years.](https://www.robmark.com/blog/robertson-and-markowitz-says-thank-you-for-20-wonderful-years/) - It’s hard to believe, but it’s been 20 years since we opened our doors in a small two-room office on Stephenson Avenue. Within three years we outgrew that office and moved to Montgomery Crossroads and expanded that facility five years later. From the time we first opened our doors until now, it’s been an exciting - [Campaign Shoutout: AT&T's "Handimal" Roaming Campaign](https://www.robmark.com/blog/campaign-shoutout-atandts-handimal-roaming-campaign/) - There is not much one can add about AT&T’s “Handimal” Roaming ad campaign. It’s just stunning! BBDO created the campaign in 2009. We've posted one of them below. Be sure to check out the entire series here. Did you know that it took an entire day to paint the hands for each ad?Click here for - [Craft Brew Fest T-Shirts!!!](https://www.robmark.com/blog/craft-brew-fest-tshirts/) - The Savannah Craft Brew Fest is tomorrow and our awesome designers, Chaz Cruz and Chris Adams, are modeling their freshly designed t-shirts for the event! You should totally buy one! :) - [Bridge Run T-Shirt Winner Announced!](https://www.robmark.com/blog/bridge-run-tshirt-winner-announced/) - Congratulations to David Egelhoff, a 4th year SCAD student from Professor Jason Fox’s Production Design class, on being named the named the Enmark Savannah River Bridge Run's t-shirt contest winner! David received a $400 grand prize funded by the Greater Savannah Area Sports Council for his winning entry. Check it out below! - [Savannah Philharmonic to Debut "Dream of Gerontius" in Savannah](https://www.robmark.com/blog/savannah-philharmonic-to-debut-dream-of-gerontius-in-savannah/) - Exciting news, music lovers! After their successful “American Spirit” concert last month, the Savannah Philharmonic will debut a widely celebrated oratorio entitled “The Dream of Gerontius” on Friday, October 22 at 8 p.m. at the Cathedral of St. John the Baptist. Complete with full orchestra, chorus and internationally renowned soloists, this dramatic English masterpiece describes - [Behind the Scenes- Benedictine's "I am one of the 400" radio campaign](https://www.robmark.com/blog/behind-the-scenes-benedictines-i-am-one-of-the-400-radio-campaign/) - Today, we are taking you behind the scenes of the upcoming Benedictine Military School advertising campaign, “I am one of the 400.” If you’ve ever wondered how a radio spot goes from planning to on the air, here you go. After developing the concept and writing the copy, Benedictine found four students to be the - [Robmark Interactive Launches Savannah Aviation Village Website](https://www.robmark.com/blog/robmark-interactive-launches-savannah-aviation-village-website/) - Exciting day here at Robmark Interactive! We have officially launched the website for the Savannah Aviation Village. The Savannah Aviation Village (SAV) is the conveniently planned organization of ten new hotels, featuring 854 pristine rooms, a variety of delicious restaurants, a 27-hole public golf course and the Savannah / Hilton Head International Airport. Conveniently located - [Levi's "A Journey in Jeans" Next Viral Hit](https://www.robmark.com/blog/levis-a-journey-in-jeans-next-viral-hit/) - Happy Friday, folks! To end the week right, we thought we'd share the latest and greatest viral hit. Sponsored by Levi's, this awesome video takes us on a journey of a man walking from New York to San Francisco. You'll notice he wears the same pair of Levi's jeans the whole time. - [Robmark Interactive Launches The Classic Center Website](https://www.robmark.com/blog/robmark-interactive-launches-the-classic-center-website/) - Friday was a very exciting day for Robmark Interactive. In December we announced that we would be recreating the website for The Classic Center in Athens, Ga. We are very proud to announce that the completed website was launched on Friday. The Classic Center is Northeast Georgia’s premiere performing arts and special events venue, and - [Excitement Builds for Savannah Philharmonic Season](https://www.robmark.com/blog/excitement-builds-for-savannah-philharmonic-season/) - This week's Savannah Morning News 'Do' section has a wonderful feature on Savannah Philharmonic's upcoming season. Check out the article and see what amazing concerts are in store for this season! Click here to read the full article. - [Happy Birthday Chaz!](https://www.robmark.com/blog/happy-birthday-chaz/) - At Robertson and Markowitz and Robmark Interactive, our skills go beyond advertising, public relations and web development. Not only can we fulfill all of your professional needs; we can bake a KILLER cake in the process. Account Specialist, Christie, is our resident baker/cake decorator for every employee's birthday and takes all of our cake requests - [Robmark Interactive Launches Website for Lottabody Hair Products](https://www.robmark.com/blog/robmark-interactive-launches-website-for-lottabody-hair-products/) - Another day, another exciting website launch. We’re very happy to announce the launch of the website for Lottabody hair products, a division of national company, Colomer USA. The folks at Lottabody came to us seeking a website that showcased their four product lines, various promotions and, coming soon, a style guide. Check out the screenshots - [Koleston Naturals Uses Nature to Reflect Natural Ingredients](https://www.robmark.com/blog/koleston-naturals-uses-nature-to-reflect-natural-ingredients/) - We are loving this clever, interactive billboard by Koleston Naturals, a hair company that specializes in hair dye made of natural ingredients. What better way to illustrate natural characteristics than by using nature itself? Obviously, the location was key for it to work, and this billboard actually appeared on the coast of the beautiful country - [Robmark Interactive Acknowledged in Business In Savannah for Creme of Nature Website](https://www.robmark.com/blog/robmark-interactive-acknowledged-in-business-in-savannah-for-creme-of-nature-website/) - Printed in Business In Savannah on May 12, 2010 - [Can you "smell" the future of advertising?](https://www.robmark.com/blog/can-you-smell-the-future-of-advertising/) - Happy Friday folks! To end the week right, we thought we’d share probably the coolest bit of advertising news we’ve read in a while. Advertising as we know it usually appeals to two senses: sight and hearing. Sure, there are the occasional print ads with cool textures you can touch, but for the most part, - [Robmark interactive launches CLG, Inc. Website, Facebook and Twitter pages](https://www.robmark.com/blog/robmark-interactive-launches-clg-inc-website-facebook-and-twitter-pages/) - Thursday’s here and boy has this week been busy. In the midst of it all, we are very excited to have launched a new website for Coastal Logistics Group, Inc. earlier this week. CLG came to us a few months ago seeking a redesigned website that provided potential customers with more pertinent information about their - [Robmark Interactive Launches Website for Creme of Nature](https://www.robmark.com/blog/robmark-interactive-launches-website-for-creme-of-nature/) - Friday was a very exciting day. After months of brainstorming, meetings, conference calls and tweaks, we are very proud to have launched the newly designed website for Creme of Nature. Creme of Nature is a line of hair and skin care products produced by Colomer USA, a division of the international company The Colomer Group. - [Shout Out to Coastal Logistics Group, Inc.](https://www.robmark.com/blog/shout-out-to-coastal-logistics-group-inc/) - Kudos to our client, Coastal Logistics Group, Inc. on an exciting groundbreaking ceremony earlier this week, which marked the official beginning of construction on a new state-of-the-art facility. Check out the article in today's Savannah Morning News Exchange section. Congrats! (Photos courtesy of CenterPoint Properties) - [Behind-the-scenes look at the Fanci-Full video shoot!](https://www.robmark.com/blog/behindthescenes-look-at-the-fancifull-video-shoot/) - Happy Friday everyone! Last week, R&M had the exciting opportunity to participate in a video shoot for one of our national clients, Fanci-Full Temporary Hair Color. The shoot was a great success and I've posted some behind-the-scenes pictures below. We'll be sure to post the video when it's finished. Enjoy! - [Robmark Interactive Annouces Crescent Moon Pictures Website Launch](https://www.robmark.com/blog/robmark-interactive-annouces-crescent-moon-pictures-website-launch/) - Robmark Interactive is thrilled to announce the launch of a new website for Crescent Moon Pictures, a full service film and high definition production company in Bluffton, SC. Crescent Moon desired an interactive site that best displays the magnificent visual work they’ve done for their impressive list of clients. These clients include the Ritz Carlton, - [Our take on the most important tweets of 2009](https://www.robmark.com/blog/our-take-on-the-most-important-tweets-of-2009/) - As we reflect on the previous year, I think it’s safe to say that 2009 was truly the Year of Twitter. Sure, Twitter actually made its debut in 2006 but 2009 marked a year in which the platform saw unprecedented success and credibility as a microblogging site. From celebrities to politicians to athletes, the world - [Social Media Invades the Oscars](https://www.robmark.com/blog/social-media-invades-the-oscars/) - The 82nd annual Oscars are airing on March 7, and you’ll be interested to know that this iconic event will look a little different this year. With last year’s awards’ show garnering its third lowest rating in Oscars history and its lowest rating in 2008, the pressure is on for marketers to appeal to a - [Robmark Interactive launches new website for The Print Shop!](https://www.robmark.com/blog/robmark-interactive-launches-new-website-for-the-print-shop/) - Happy Friday Eve, everyone! Robmark Interactive is excited to announce that we have just launched a fabulous new website for our friends down at The Print Shop here in Savannah. Owner, Brian Harn, came to us wanting a clean, fresh look for his site and a quick turnaround. We were happy to oblige and he - [Vote for your favorite commercial of the 2,000s.](https://www.robmark.com/blog/vote-for-your-favorite-commercial-of-the-2000s/) - Hi everyone! It’s been a busy Monday and Tuesday here at R&M, but there’s always time to watch some great commercials. Adweek Media has announced its nominations for Best Non-Super Bowl Commercials of the 2,000s. I can’t even imagine how many hours of YouTube they had to watch to come up with this list but - [Robertson & Markowitz Advertising and Public Relations Launches Advertising Campaign for Dr. Steven Shapiro.](https://www.robmark.com/blog/robertson-and-markowitz-advertising-and-public-relations-launches-advertising-campaign-for-dr-steven-shapiro/) - Remember how I said that we’ve been very busy here at Robertson & Markowitz Advertising recently? The fruits of our labor have paid off and we are very excited to announce the launch of a six month billboard and print advertising campaign for Dr. Steven Shapiro. Dr. Shapiro is an orthopaedic foot and ankle surgeon - [Your wife is hot. Not!](https://www.robmark.com/blog/your-wife-is-hot-not/) - As creative and advertising professionals, my co-workers and I really appreciate a clever ad campaign. For big name brands like Bud Light, Geico, and Mac, these campaigns come pretty easily when you’re able to afford the best advertising agencies and ad placements that money can buy. Locally owned small businesses usually don’t have that same - [Tis the season for the Savannah River Bridge Run!](https://www.robmark.com/blog/tis-the-season-for-the-savannah-river-bridge-run/) - Hi all! Boy does time fly. It’s hard to believe that Thanksgiving and Christmas are just around the corner. Tis the season for copious amounts of food, spending time with loved ones, and the Savannah River Bridge Run. If you live in Savannah, you might have heard of the annual Enmark Savannah River Bridge Run, - [Robmark launches new campaign for Attorney Mike Hostilo](https://www.robmark.com/blog/robmark-launches-new-campaign-for-attorney-mike-hostilo/) - Robertson & Markowitz is excited to announce that it has landed Savannah attorney Mike Hostilo as a new client and has just launched a full creative campaign on September 1st. We started with the creation of a new brand identity that encompasses Mike's success as an accident litigation attorney with the slogan "Get what's right! - [Robertson & Markowitz Welcomes Social Media Specialist To Advertising & Public Relations Team](https://www.robmark.com/blog/robertson-and-markowitz-welcomes-social-media-specialist-to-advertising-and-public-relations-team/) - With the increasing use of social media in the advertising and public relations world, Robertson & Markowitz Advertising and Public Relations, Inc. recently welcomed Ginny Sanderlin to the position of social media specialist. Sanderlin’s primary duties include developing new strategies to enhance the benefits of social media for R&M clients, as well as maintaining “On - [Robertson & Markowitz: 17 Years and Going Strong](https://www.robmark.com/blog/robertson-and-markowitz-17-years-and-going-strong/) - Download article as a PDF - [Celebrating Our 35th Anniversary & Embracing Change in Business](https://www.robmark.com/blog/celebrating-35th-anniversary-embracing-change-in-business/) - RobMark’s President, Lisa Markowitz-Henderson, recently spoke with Savannah CEO about celebrating 35 years in business and the importance of embracing change in business. Don’t miss her expert tips on adapting to change and building a thriving business. If you’d like to watch her full interview, visit Savannah CEO’s website here. Grow with the Times In - [Key Marketing Moves to Make Before the End of 2025](https://www.robmark.com/blog/key-marketing-moves-to-make-before-the-end-of-2025/) - Don’t let 2025 pass you by without tapping into some of the year’s most impactful marketing trends. While some may be short-lived, others are likely here to stay. The key? Start experimenting now to find what aligns best with your brand and audience. Experiment with Formats Your audience is unique, so your content should be, - [How to Improve Your Brainstorming: Simple Tips for Big Creative Wins](https://www.robmark.com/blog/how-to-improve-your-brainstorming-simple-tips-for-big-creative-wins/) - Your company’s next big marketing idea might not come effortlessly, but that doesn’t mean it has to be frustrating. The ideation phase often gets overlooked or rushed, yet it’s one of the most crucial steps in crafting memorable, effective campaigns. Whether you’re starting from scratch or trying to reinvigorate a tired strategy, strong brainstorming is - [Say Goodbye to Stock: The Power of Authentic Website Imagery](https://www.robmark.com/blog/say-goodbye-to-stock-the-power-of-authentic-website-imagery/) - Photography plays a crucial role in shaping the first impression of your website. When visitors land on your site, visuals are often the first thing they notice—and generic stock photos can be a dead giveaway. In some cases, the same images are reused so frequently across industries that they become instantly recognizable, which can hurt - [Introducing Pantone's 2025 Color of the Year](https://www.robmark.com/blog/introducing-pantones-2025-color-of-the-year/) - Soft, warming, simple, and comforting. Pantone 17-1230 Mocha Mousse has been selected as the 2025 Color of the Year! Leatrice Eiseman, Executive Director of the Pantone Color Institute™, explains, “Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time - [Using Engagement to Build Your Brand](https://www.robmark.com/blog/using-engagement-to-build-your-brand/) - Managing a social media presence is no easy task. Building strategy, creating content, and monitoring platforms can be time-consuming and exhausting. For some, it may be difficult to find what’s working well and what’s not. Is your business’s social media not performing as well as you would like, despite creating quality content? The missing piece - [Is Email Marketing Worth It? How to Refine Your Email Strategy](https://www.robmark.com/blog/is-email-marketing-worth-it-how-to-refine-your-email-strategy/) - In a world where the average person’s inbox is flooded with over 100 emails daily, cutting through the noise can feel like an uphill battle. To make matters even more challenging, your brand must navigate an increasing number of spam filters just to reach your audience. Effective this year, Google now requires bulk emails to - [The Perception of Value in Purchase Consideration](https://www.robmark.com/blog/the-perception-of-value-in-purchase-consideration/) - There is a distinct post-COVID shift in consumer thinking that greatly affects how brands should market their value to consumers. Younger generations are beginning to expand what value means to them, ultimately making purchase decisions based on other considerations. It's important to share the nontraditional value of your product or service with your audience because, - [Connect with Consumers through Company Culture](https://www.robmark.com/blog/connect-with-consumers-through-company-culture/) - Creating a positive company culture is more than internally beneficial. Though it certainly helps companies boost employee morale and increase retention, sharing company culture can help businesses build better relationships with their audience. The more personal a company is, the easier it is for people to connect with a brand, and often, this type of - [Auditing Your Business Presence](https://www.robmark.com/blog/auditing-your-business-presence/) - First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital and physical assets can be simple, yet meaningful. Taking a step back to - [Google Search's Advice for AI-Generated Content](https://www.robmark.com/blog/google-searchs-advice-for-ai-generated-content/) - As AI-generated content becomes more prevalent, questions arise about the quality of this content and how it contends with traditionally written content in Google Search rankings. Google’s Search platform has used a sophisticated ranking algorithm for more than a decade. Google’s algorithm rewards reliable, high-quality, and original content that is most likely to help users - [Why Your Business Should Prioritize First-Party Data](https://www.robmark.com/blog/why-your-business-should-prioritize-first-party-data/) - RobMark’s Vice President, Katey LeZotte, recently spoke with Savannah CEO about omnichannel marketing strategies utilizing first-party data. Dive into more information about what first-party data is, why it matters, and how your business can effectively collect and use it. If you’d like to watch her full interview, visit Savannah CEO’s website here. What Is First-Party - [Marketing Tactics & Trends Your Business Should Pay Attention to in 2024](https://www.robmark.com/blog/marketing-tactics-trends-your-business-should-pay-attention-to-in-2024/) - Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing. Katey LeZotte, VP of RobMark, sat down with the Hilton Head Island-Bluffton Chamber of Commerce to talk more about what businesses - [Pantone’s Pick for 2024 Color of the Year](https://www.robmark.com/blog/pantones-pick-for-2024-color-of-the-year/) - Nurturing. Enriching. Velvety. Pantone 13-1023 Peach Fuzz is captivating the world as the 2024 Color of the Year. This gentle orangey-pink shade represents a desire for calm in a year of uncertainty following in the footsteps of last year’s bold pick, “Viva Magenta,” which signified a “stepping out” of sorts from the pandemic years. As - [Why Your Website Should Be Optimized for Mobile Devices](https://www.robmark.com/blog/why-your-website-should-be-optimized-for-mobile-devices/) - Did you know that almost 60% of all website traffic comes from mobile device users? With so much information available immediately and conveniently at your fingertips, it should come as no surprise that most people are searching for businesses from their phones rather than desktops. Now, more than ever, it is critical that businesses ensure - [The Importance of Managing Your Google Business Profile](https://www.robmark.com/blog/the-importance-of-managing-your-google-business-profile/) - A Google Business profile is often the first impression businesses give to potential customers and clients. When searching for services, the Google Business Profile is a profile box on the right-hand side of the screen on a desktop, or at the top of a mobile screen. If managed, it can provide the public with basic - [Best Practices for Promoting Company News](https://www.robmark.com/blog/best-practices-for-promoting-company-news/) - If you have exciting company news that you would like to share with the public, you may be wondering where to start. First, it’s critical to ensure that your company is ready for media attention. You can find steps to take to prepare your company for a media opportunity here. Once your team has completed - [Make Sure Your Business Is Ready for a Media Opportunity](https://www.robmark.com/blog/make-sure-your-business-is-ready-for-a-media-opportunity/) - Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute, you should have a few key elements in place so that you are more prepared when it is time to share the news. From new hires to promotions, awards, safety achievements, facility upgrades, product innovations, - [RobMark's Katey LeZotte on A/B Testing](https://www.robmark.com/blog/robmarks-katey-lezotte-on-a-b-testing/) - No matter what industry you're in or what products or services you're trying to promote, utilizing A/B testing is an excellent way to learn more about your audience and how to reach them in ways that truly resonate with them. Our Vice President, Katey LeZotte, sat down with Savannah CEO to explain more about this - [The Power of Personalization](https://www.robmark.com/blog/the-power-of-personalization/) - Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or services. Up your sales and customer loyalty with some of these ideas! How to Personalize Customer Experience Data and analytics - [Should Your Business Be Following Trends?](https://www.robmark.com/blog/should-your-business-be-following-trends/) - Trends can be tricky, and the line between blending in and standing out is fine. On one hand, you want your business to create engaging, relevant content. On the other hand, you want to ensure your business isn’t watered down by creating inauthentic posts that everyone else is making. If you’re left wondering, “Should my - [What Is Google Analytics 4 (GA4) and How Can It Affect Your Business?](https://www.robmark.com/blog/what-is-google-analytics-4-ga4-and-how-can-it-affect-your-business/) - Since launching in 2005, Google Analytics has been helping provide businesses with valuable insights into their websites. There have been several variations of the Google Analytics platform since its inception, with the latest Universal Analytics (UA) being at the helm since 2012. However, this year, Google is transitioning data from UA to the new Google - [2023 Marketing Predictions](https://www.robmark.com/blog/2023-marketing-predictions/) - The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our predictions of what to expect and watch out for in 2023. - [7 Ways Your Business Can Effectively Use Short-Form Video](https://www.robmark.com/blog/7-ways-your-business-can-effectively-use-short-form-video/) - Video is becoming incredibly popular across all forms of marketing. With the rise of short-form video apps like TikTok, other channels like Facebook and Instagram have altered their algorithms to place video content on top. In turn, businesses have needed to shift their marketing strategies in order to get their brands seen. If you are - [Katey LeZotte Named Vice President of RobMark — Web · Advertising · PR](https://www.robmark.com/blog/katey-lezotte-named-vice-president-of-robmark-web-·-advertising-·-pr/) - RobMark WEB • ADVERTISING • PR, an award-winning, full-service, web, advertising, public relations, and marketing firm, has named Katey LeZotte as the company’s Vice President. LeZotte has been with the firm since 2015 and previously served as director of client services. “Katey has a passion for providing clients with exceptional service and measurable success,” Lisa - [Rest in Peace, Internet Explorer (1995-2022)](https://www.robmark.com/blog/rest-in-peace-internet-explorer-1995-2022/) - After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an era. The first version of Internet Explorer was released in 1995. Initially - [The Basics of Branding](https://www.robmark.com/blog/the-basics-of-branding/) - In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and maintaining a brand that people recognize and love takes skill, creativity, and consistency, but - [Benefits of the Press Release](https://www.robmark.com/blog/benefits-of-the-press-release/) - Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business. Whether you're hosting a fundraising event, announcing exciting additions to your team, or launching a new product or service, there are times you may want to share your company's - [Tips and Tricks for Your Email Marketing](https://www.robmark.com/blog/tips-and-tricks-for-your-email-marketing/) - Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more. As with any of your other marketing tactics, it's critical to develop a strong strategy before delving into your email marketing efforts. When done correctly, - [Is Your Website ADA Compliant?](https://www.robmark.com/blog/is-your-website-ada-compliant/) - The Americans with Disabilities Act (ADA) is a comprehensive civil rights law prohibiting discrimination against individuals with disabilities in all areas of public life. Signed into law in 1990 by President George H.W. Bush, the ADA's primary purpose is to guarantee that those with disabilities get to enjoy the same rights and opportunities as everyone - [The Evolution of Public Relations](https://www.robmark.com/blog/the-evolution-of-public-relations/) - From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but as we take a look at today’s definition, - [How to Protect Yourself and Your Business from Online Hackers](https://www.robmark.com/blog/how-to-protect-yourself-and-your-business-from-online-hackers/) - With recent news of both local and national businesses falling victim to hacking and cyber breaches, you might be worried about the safety and security of your own company’s online data. As technology continues to evolve and more industries become reliant on the web, the chance that private data could fall into the wrong hands - [Digital Marketing Strategies for the Olympic Games](https://www.robmark.com/blog/digital-marketing-strategies-for-the-olympic-games/) - Every four years, hundreds of millions of viewers tune in as the world's best athletes gather to compete in arguably the most highly anticipated and colossal sporting event on the planet: the Olympic Summer Games. That is, until the summer of 2020. Like many other organizations, the International Olympic Committee (IOC) was forced to quickly - [The Benefits of Search Engine Optimization](https://www.robmark.com/blog/the-benefits-of-search-engine-optimization/) - Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s the process of improving a website in ways that help it rank in - [Is Remote Working Here to Stay?](https://www.robmark.com/blog/is-remote-working-here-to-stay/) - Although remote work has been around for years, the pandemic has popularized the option. More and more companies – especially advertising agencies – have adopted remote working as a temporary solution to keep business moving forward during the pandemic. But as we inch closer towards a vaccine, we have to wonder: Is remote working here - [How Social Media Has Changed the World of Advertising](https://www.robmark.com/blog/how-social-media-has-changed-the-world-of-advertising/) - 96% of Americans own a phone of some kind, and 257 million people are forecasted to have social media in 2023. What better way to advertise your business than through the platforms that your customers are using most? Marketing through social media has helped many businesses reach different customers, and it gives each company a - [4 Online Resources for PR Professionals](https://www.robmark.com/blog/4-online-resources-for-pr-professionals/) - Everyone knows that taking advantage of every resource available to you is the smartest way to conduct business and become more successful. PR practitioners are no exception to this. There are tons of great, helpful tools out there that can be used to make the lives of public relations specialists easier. These tools help you - [Facebook Dark Mode: Here's What You Need to Know](https://www.robmark.com/blog/facebook-dark-mode-heres-what-you-need-to-know/) - Recently, dark mode features have become increasingly popular among apps developers and technology users. This feature has numerous benefits and is now a staple along with any new update or rollout. The Facebook Company has released this option in a number of its apps, including Messenger, Facebook Lite, Instagram, WhatsApp, and now Facebook. Facebook has - [5 Webinars for Marketers to Attend in 2020](https://www.robmark.com/blog/5-webinars-for-marketers-to-attend-in-2020/) - During this time of working from home and social distancing, it's important to stay motivated and keep up with the constant changes in the world of communications. One easy way to stay in the loop and keep your skill set sharp is through the emerging world of webinars. We have compiled a list of helpful - [5 Social Media Tools Every Marketer Should Know](https://www.robmark.com/blog/5-social-media-tools-every-marketer-should-know/) - Do you feel overwhelmed when it comes to implementing your social media marketing strategy? Have no fear! There are plenty of tools to help make your social media marketing strategy easier! From content creation to scheduling to the tricks of the trade, here are a few of our favorite tools to keep your social media - [The Best & Worst of Marketing 2018](https://www.robmark.com/blog/the-best-worst-of-marketing-2018/) - From PR stunts to advertising campaigns, marketing efforts can quickly become well praised or knocked down in today’s world of social media and instant feedback. Although there have been many marketing efforts that have been huge successes or major fails over the past year, here are just a few of the best and worst to - [Gladden Dental Website Launch](https://www.robmark.com/blog/gladden-dental-website-launch/) - Our RobMark team has been very busy, and we are thrilled to announce the launch of another website, GladdenDental.com. At Gladden Dental, Dr. Gladden and his staff are dedicated to building stunning smiles, but were in need of a website that matched the beauty of their work. Their previous website was outdated and difficult to - [Snap Map. Love It or Leave It?](https://www.robmark.com/blog/snap-map-love-it-or-leave-it/) - Last week, Snapchat released a new feature called Snap Map. Snap Map is an opt-in location sharing function that allows users to share the location of posted Snaps on Our Story, which is viewable by their friends. Once the app is open on your phone, all you have to do is pinch the screen to - [Fake News Beware](https://www.robmark.com/blog/fake-news-beware/) - [et_pb_section bb_built="1"][et_pb_row][et_pb_column type="1_2"][et_pb_text _builder_version="3.0.77" background_layout="light" border_style="solid"] It's no surprise there are plenty of fake news stories on the Internet, but in order to help readers see different perspectives and read facts instead of false news, Facebook has started testing a new feature that will show its users a variety of articles related to the same - [Instagram Stories"”Quick Success](https://www.robmark.com/blog/instagram-storiesandmdashquick-success/) - Introducing Instagram Stories from Instagram on Vimeo Adapt or die – that’s the way it works, right Blackberry? Well, Instagram must have seen the growing success of Snapchat and realized it must adapt. So they did with the recent launch of Instagram Stories, ripped right from the Snapchat experience. Launching just two weeks ago, Instagram - [Instagram Adds New Ad Format For Allowing More Creativity](https://www.robmark.com/blog/instagram-adds-new-ad-format-for-allowing-more-creativity/) - Over time, we are beginning to see more and more similarities between the advertising options available on Facebook and Instagram. Though there are still plenty of differences, one of the biggest similarities are the carousel and video options ad formats. The carousel option allows advertisers to show multiple images within the same ad, whereas the - [Product Placement and Brand Ambassador Marketing Strategies are on the Rise](https://www.robmark.com/blog/product-placement-and-brand-ambassador-marketing-strategies-are-on-the-rise/) - Non-traditional advertising has been on the rise over the years in attempt to reach the conditioned consumer whose habit is to tune out advertisements. Product placement and brand ambassadorships have provided a new opportunity to reach these consumers. Product placement is traditionally used in film and television to derive commercial benefits without interrupting the entertainment. - [Place Video Facebook Ads More Like TV](https://www.robmark.com/blog/place-video-facebook-ads-more-like-tv/) - TV has always been a powerful medium. You can see it, hear it, and reach a large amount of people with it. Over the last few years, the television market has become so fragmented—thanks to hundreds of channels and streaming devices—that it is getting increasingly difficult to reach a large target audience with your message. - [It's not Easter without Cadbury](https://www.robmark.com/blog/itandrsquos-not-easter-without-cadbury/) - There have been several major Cadbury Crème Egg campaigns over the years, including “Don’t get caught with egg on your face,” “Here Today, Goo Tomorrow,” and “How Do You Eat Yours?” These campaigns were prominent in the UK, New Zealand, Australia, and Canada. However, in the U.S., the sweet treat is advertised with the slogan - [Facebook Canvas](https://www.robmark.com/blog/facebook-canvas/) - Facebook has recently introduced a full-screen ad experience that brings products and brands to life on mobile devices. Every year the number of mobile users increases, but at the same time, the difficulty to express a compelling brand or product story via mobile also increases. Facebook has developed cutting edge ad placements in the past, - [Robertson & Markowitz Advertising Campaigns Receive International Recognition with MarCom Awards](https://www.robmark.com/blog/robertson-and-markowitz-advertising-campaigns-receive-international-recognition-with-marcom-awards/) - The winning commercial Savannah, GA – Savannah-based Robertson & Markowitz Advertising and Public Relations, Inc. is receiving international recognition for their work with client Savannah/Hilton Head International. The MarCom Awards, an international competition for marketing and communication professionals, recently announced its 2015 winners, with client Savannah/Hilton Head International taking home three awards for creative work - [Our Favorite Super Bowl Ad](https://www.robmark.com/blog/our-favorite-super-bowl-ad/) - Over all, we feel this Super Bowl was a tad lackluster. Sunday night produced a low-scoring football game with a moody, alternative rock headline band for the halftime performance, and no real memorable commercials—except for Mountain Dew’s PuppyMonkeyBaby, which was so disturbing that it was almost impossible not to remember it. Budweiser didn’t pull - [Crash the Super Bowl Changed Advertising](https://www.robmark.com/blog/crash-the-super-bowl-changed-advertising/) - Super Bowl and advertising go hand in hand. It could be considered “the big show” for advertisers, because just as many people tune in to see the ads as they do the big game. When Frito-Lay took a big risk ten years ago and turned over the creative power to the public with its Crash - [LinkedIn Faux Pas](https://www.robmark.com/blog/linkedin-faux-pas/) - When it comes to business, most professionals understand the importance of networking. An excellent way to network and stay up to date on industry news—without attending lunch and learns every day—is to utilize LinkedIn. LinkedIn is a business-oriented social networking site founded in 2002 that allows business professionals to connect and network with each other, - [Beer"™d Beauty](https://www.robmark.com/blog/beerandrsquod-beauty/) - Carlsberg, a brewery in Denmark, launched a line of male grooming products earlier this year that included shampoo, conditioner, and body lotion. This month they are expanding their products to include shaving gel, aftershave, and mustache cream; just in time for Movember, we might add. The creative spot developed to promote the new product line - [Award-Winning Harley-Davidson Commercial Doesn"™t Feature Motorcycles](https://www.robmark.com/blog/awardwinning-harleydavidson-commercial-doesnandrsquot-feature-motorcycles/) - This two-and-a-half minute branded film, even without words, speaks more about adventure and finding what makes you happy than it does about motorcycles. Traditionally, motorcycle commercials are heavily focused on bikes, depict riders in the stereotypical biker gang image, or feature good looking, scantily-clad women. This Harley-Davidson commercial has none of the above. In fact, - [The Future is Here](https://www.robmark.com/blog/the-future-is-here/) - October 21, 2015, is the future date that Doc Brown and Marty McFly travel to in the 1989 film Back to the Future II. They jumped into Doc’s fuel cell technology powered DeLorean and gunned it to 88 mph, arriving in the present day. Interestingly enough, some of the Back to the Future predictions aren’t - [Bigger Than the McWhopper: McDonald's Leads Hunger Campaign](https://www.robmark.com/blog/bigger-than-the-mcwhopper-mcdonaldandrsquos-leads-hunger-campaign/) - Today, September 21, is the International Day of Peace. Organizations, companies, and brands across the world, including burger chain rivals McDonald’s and Burger King, along with several big corporations, have come together to seek donations for the World Food Programme. The collaboration between the burger chains began with Burger King’s public push for the McWhopper, - [KFC's Colonel Rebranding](https://www.robmark.com/blog/kfcandrsquos-colonel-rebranding/) - Over the last few months, you may have noticed a change in Kentucky Fried Chicken’s advertising. In an effort to update the chicken chain’s image, they have ironically traveled back in time and resurrected the founder of the company, Colonel Sanders. This change comes from KFC’s new agency Wieden & Kennedy, which took over managing - [Donald Trump — From Ad Campaign to Presidential Campaign](https://www.robmark.com/blog/donald-trumpandmdashfrom-ad-campaign-to-presidential-campaign/) - Before Donald Trump’s face was on campaign posters, he was the face of several advertising campaigns for popular brands, including McDonald’s, Pepsi, and Pizza Hut, among others. First known as a real estate investor, Trump managed to wiggle his way into the limelight and stay there. His pitchman debut was for Diet Pepsi in 1988 - [Content Consumption Differences between Generations](https://www.robmark.com/blog/content-consumption-differences-between-generations/) - Millennials are a complex generation that, unlike other generations, aren’t set by an exact date range—though that depends on whom you talk to—but are considered to be those who were born in the 1980s-1990s. They are diverse, educated, and tech-savvy; their buying habits demonstrate significant variations in what they want and expect; and they shop - [Father"™s Day vs. Mother"™s Day Advertising](https://www.robmark.com/blog/fatherandrsquos-day-vs-motherandrsquos-day-advertising/) - Father’s Day is coming up this weekend, and something has become rather evident over the last few days: this holiday isn’t marketed like the other parental celebration—Mother’s Day. Mother’s Day advertisements often tug on our heartstrings and market more luxurious gifts, such as jewelry and spa days, whereas Father’s Day ads seem to be more - [Get More For Less at Savannah/Hilton Head International](https://www.robmark.com/blog/get-more-for-less-at-savannahhilton-head-international/) - We are pleased to present our newest campaign for Savannah/Hilton Head International! With seven airlines and several nonstop destinations, you can get more bang for your air travel buck right here in Savannah. The goal of this photo-driven campaign is to entice travelers to utilize SAV to get to a variety of vacation destinations across - [Gladvertising Speaks to Millennials](https://www.robmark.com/blog/gladvertising-speaks-to-millennials/) - Millennials have been breaking the mold on typical 18–25 behaviors, making them difficult to market to. They stay at home longer, are getting married later, and are not buying cars and houses like their parents did. These different tendencies have thrown brands a curveball when attempting to market to these individuals. What has worked in - [Mad Men"”Before Seuss Became a Dr.](https://www.robmark.com/blog/mad-menandmdashbefore-seuss-became-a-dr/) - Theodor Seuss Geisel, most commonly referred to as Dr. Seuss, is known as an author and illustrator of children’s books. His famous works make up several classic reads for kids of all ages, and the list of popular books could go on for a mile. Some of our favorites include How The Grinch Stole Christmas; - [#SaveTheBros](https://www.robmark.com/blog/savethebros/) - Sometimes it’s all right to be a little tongue-in-cheek when it comes to advertising. It’s a fine line to walk, but when it works, it is usually immensely successful. Take Organic Valley’s #SaveTheBros campaign for example. This campaign is skillfully teasing, in good nature, the exact audience the brand is trying to reach. The brand - [Super Bowl XLIX Staff Review](https://www.robmark.com/blog/super-bowl-xlix-staff-review/) - Another Super Bowl has come and gone, and a big “Congratulations” goes out to the New England Patriots on their victory over the Seahawks. Now that that is out of the way, let’s talk about the ads. There was a strong theme throughout many of the ads featured Sunday night—Emotion. Oh my goodness! These - [Polar Bear Stalks London](https://www.robmark.com/blog/polar-bear-stalks-london/) - A large polar bear escaped and was wandering around London on Tuesday, terrifying residents! Luckily, it was all just an advertisement! That’s right, a live action advertisement. The eight-foot-tall animated bear meandering through the city was all part of an ad for Sky Atlantic’s new TV crime drama Fortitude, which is set in a small - [Super Bowl Advertising 2015](https://www.robmark.com/blog/super-bowl-advertising-2015/) - The Super Bowl is a little over a week away, and we are getting excited! Yes, the Super Bowl is a huge athletic event between the top two professional football teams in the country, but it is also a huge event in the advertising world. This is an opportunity for companies to start the - [Online Video Advertising](https://www.robmark.com/blog/online-video-advertising/) - The term “video advertising” encompasses a wide range of ad products. Not only does it include pre-roll, mid-roll and post-roll ads—video ads showing before, during and after another online video (think about the ads shown before YouTube videos or commercial interstitials during your favorite Netflix serial); video ads also run in display ads and a - [The 20 Most Viral Video Ads of 2014](https://www.robmark.com/blog/the-20-most-viral-video-ads-of-2014/) - It is second nature for companies and brands to make short thirty-second or sixty-second television commercials. But it has also become common for companies and brands to release online-only videos, which are typically extended versions of the TV commercials, and it is often those videos that leave an impression. As this year winds down, it’s - [SAV/HHI Home for the Holidays](https://www.robmark.com/blog/savhhi-home-for-the-holidays/) - Our client, Savannah/Hilton Head International, is hosting a sensational seasonal promotion that will touch the hearts of many and make two families extremely happy. Savannah/Hilton Head International will be bringing two military servicemembers home during the holiday season for their Home for the Holidays promotion. Do you have a loved one that’s currently serving away - [North Point Hospitality Group"™s New Hotel Is On Track](https://www.robmark.com/blog/north-point-hospitality-groupandrsquos-new-hotel-is-on-track/) - Did you see the article in the Savannah Morning News about North Point Hospitality’s new hotel?! Construction on North Point Hospitality’s new hotel, Homewood Suites by Hilton, on East River Street is right on track! North Point Hospitality Group currently operates two hotels in Historic Downtown Savannah, DoubleTree by Hilton and the Hilton Garden Inn, - [Taz GEICO Commercial](https://www.robmark.com/blog/taz-geico-commercial/) - GEICO Insurance has done a pretty good job over the years when it comes to branding and advertising. They have a handful of concepts rotating, all with the same point, “15 minutes could save you 15% or more on car insurance”. Some of the newer, more memorable commercials are based on the premise of, ‘everyone - [Wendy"™s #BBQ4merica](https://www.robmark.com/blog/wendyandrsquos-bbq4merica/) - Wendy’s introduced a handful, or should I say mouthful, of new limited-time barbecue menu options, and they have done a great job at promoting them in a unique ways. The campaign is promoting the new pulled pork barbecue options available at Wendy’s. For a limited time they are offering a pulled pork sandwich, a hamburger - [Healthy Foods Apply Junk Food-Style Marketing](https://www.robmark.com/blog/healthy-foods-apply-junk-foodstyle-marketing/) - Kids are picky eaters; that is a fact. Growing up, my parents had to force me to eat vegetables (unless it was smothered in Ranch dressing, but that’s a different story). According to the Center of Disease Control, Americans fall short in their fruit and vegetable consumption, eating approximately one serving a day when they - [Public Relations: Sleepy Hollow's Timing Snafu](https://www.robmark.com/blog/public-relations-sleepy-hollowandrsquos-timing-snafu/) - Season one of Sleepy Hollow, a suspenseful television show loosely based off of Washington Irving’s classic The Legend of Sleepy Hollow and one of it’s characters, the Headless Horseman, will be released on Blu-ray and DVD September 16. In an effort to promote the release, Los Angeles public relations firm Think Jam sent emails to - [Gatorade "“ Sweat it to get it](https://www.robmark.com/blog/gatorade-andndash-sweat-it-to-get-it/) - Imagine walking into a convenience store to buy your favorite beverage and the clerk won’t sell it to you. That is exactly what Gatorade is doing in their new commercials. In the hidden-camera-style videos, Rob Belushi (Jim Belushi’s son) plays a store clerk who repeatedly denies customers Gatorade because they are not sweating and explains - [The #IceBucketChallenge: Is it just "clicktivism"?](https://www.robmark.com/blog/the-icebucketchallenge-is-it-just-andldquoclicktivismandrdquo/) - Over the last two weeks, you may have noticed an increase of videos of people dumping cold water on themselves posted on social media. These videos are part of the #IceBucketChallenge. The challenge is very simple: pour ice water on yourself and film it within 24 hours of receiving an invitation or donate $100 towards - [But first, let me take a selfie](https://www.robmark.com/blog/but-first-let-me-take-a-selfie/) - In 2013 the Oxford English Dictionary coined the word Selfie as the 2013 Word of the Year. It has also been added to the game Scrabble. A Selfie is a self-portrait photograph typically taken with a hand-held digital camera or camera phone and are often shared on social media sites. These casual self-portraits are plastered - [Pianos For People Website Launch](https://www.robmark.com/blog/pianos-for-people-website-launch/) - Robmark Web has done it again! Your Savannah website development company has launched another new website, this time for the St. Louis-based charity, Pianos for People. With this is beautiful and simple website design Robmark Web made it easy for users to find the information they need regarding the organization, how they can apply for - [Robmark Web Launches New Airport Website](https://www.robmark.com/blog/robmark-web-launches-new-airport-website/) - Our sister company, Robmark Web, recently launched a new, responsive website for Savannah/Hilton Head International airport. The new website is not only visually appealing and user friendly but it also puts the Savannah/Hilton Head airport ahead of the curve in terms of technology in their industry. Read more about the new features on Savannah/Hilton Head International's new - [Social Media is the New Black Hat](https://www.robmark.com/blog/social-media-is-the-new-black-hat/) - The ultimate goal for every business is to be in the number one spot, or at least the first page, of Google’s search engine results pages. Black hat SEO tactics refer to aggressive SEO strategies and tactics that usually don’t obey search engine guidelines that businesses use to “trick” Google into ranking their website higher. - [Facebook and Nielsen Partnership to Track Mobile TV Viewing](https://www.robmark.com/blog/facebook-and-nielsen-partnership-to-track-mobile-tv-viewing/) - In 2012 Nielsen, a global information and measurement company, developed a partnership with Twitter, which launched Nielsen Twitter TV Ratings. This was the first-ever measurement of total activity and reach of TV-related conversation on Twitter. Last week Nielsen announced a similar working partnership with Facebook. Facebook will begin sending Nielsen anonymized information on the - [What Makes a Video Go Viral?](https://www.robmark.com/blog/what-makes-a-video-go-viral/) - Hello Denizen. You may not have heard of the agency but it’s practically guaranteed you have seen their work. Do you remember the video that went viral back in April of a tiny hamster eating a tiny burrito? Hello Denizen. Denizen is an award-winning social media agency based out of Los Angeles, CA. They find - [Time Magazine Lists Best World Cup Commercials](https://www.robmark.com/blog/time-magazine-lists-best-world-cup-commercials/) - The World Cup is in full swing, and USA's victory over Ghana last night definitely has us in the spirit. As you can imagine, brands are taking full advantage of this extraordinary event with some especially inspiring ads. Check out Time Magazine's list of the "Best World Cup Commercials So Far." If these don't get - ["World's Toughest Job" For Dads](https://www.robmark.com/blog/worlds-toughest-job-for-dads/) - You may remember the "World's Toughest Job" video for Mother's Day that went viral back in April. Well, dads need love too, and this ad from American Greetings is a perfect mix of funny and heartfelt. Happy Father's Day! - [Volkswagen Anti-Texting Ad Involves Scary Viewer Interaction](https://www.robmark.com/blog/volkswagen-antitexting-ad-involves-scary-viewer-interaction/) - Volkswagen takes anti-texting-and-driving PSAs to a new level at a Hong Kong movie theater. Patrons waiting for their movie to begin watch a video of a car driving down a road when suddenly they all receive a text on their cellphones. While the surprisingly large number of them check the text they receive, the car - [Savannah Toyota "Traffic Report" TV Campaign](https://www.robmark.com/blog/savannah-toyota-traffic-report-tv-campaign/) - Just produced a fun series of TV commercials for Savannah Toyota. Here’s the first spot that starts today. Take a look! - [A Parody of Apple Fanboys During an Apple Announcement](https://www.robmark.com/blog/a-parody-of-apple-fanboys-during-an-apple-announcement/) - Another Worldwide Developers Conference (WWDC) has come and gone, and Apple stole the show introducing its new operating system, iOS8. The majority of Apple users will read about all the new gadgets and features announced at the WWDC after the fact. However, there are a few fanatics that live stream the event like it's like - [A.1. Rebrands and Breaks Up on Facebooks](https://www.robmark.com/blog/a1-rebrands-and-breaks-up-on-facebooks/) - A.1. announced that they dropping the "Steak Sauce" from their name and rebranding to include more than just steak with the new tagline "For almost anything. Almost." They made the announcement of their steak break-up the way we all announce break-ups…on Facebook of course. The company posted a YouTube video to tell the story, and - [GranataPet Encourages Healthy Pets With Fetching Stations](https://www.robmark.com/blog/granatapet-encourages-healthy-pets-with-fetching-stations/) - This awesome marketing ploy from Germany has all of our favorites: creative digital strategy, innovative outdoor advertising and, man's best friend. Healthy dog food makers, GranataPet, have set up "fetching stations" in parks across Germany to encourage your dog's healthy, active lifestyle. The Snackball Machine is simple: check in using the hashtag #Snackball and the - [GNC Invites Us to Beat Average](https://www.robmark.com/blog/gnc-invites-us-to-beat-average/) - GNC reminds us that there are many forces that keep us from reaching our health and wellness goals. Weather, food temptations, the "everyone gets a medal" self esteem movement and plan laziness…all excuses that we frequently use to under achieve. GNC's inspiring ad invites us to Beat Average and celebrate our achievements, starting with its - [H.H. Gregg Commercial Reminds Us That Box Forts Are Fun](https://www.robmark.com/blog/hh-gregg-commercial-reminds-us-that-box-forts-are-fun/) - This just-released ad from h.h. gregg brings out the child in all of us. The nostalgia-filled 60-second spot from Leo Burnett reminds us of one of the greatest pleasures growing up - box forts! After your parents bough a new appliance or piece of furniture, that giant box was prime real estate. h.h. gregg's tagline - [Powerade Inspires with #PowerThrough Campaign](https://www.robmark.com/blog/powerade-inspires-with-powerthrough-campaign/) - This Powerade ad redefines the word "inspiration." As the official sports drink of FIFA, which is hosting the World Cup in Brazil this summer, the brand uses its recent tagline "Power Through," chronicling the stories of underdogs. Nico's story is especially incredible. Grab the tissues y'all. - [Exciting New Deals at Mike Reichenbach Chevrolet](https://www.robmark.com/blog/exciting-new-deals-at-mike-reichenbach-chevrolet/) - Exciting things happening at Mike Reichenbach Chevrolet in Bluffton! They have some reallly great lease deals going on right now on their best-selling models. Take a look at the latest TV spot featuring the 2014 Chevrolet Cruze and the 2014 Chevrolet Equinox! - [DirecTV Releases "Get Rid of Cable" Twitter Story](https://www.robmark.com/blog/directv-releases-get-rid-of-cable-twitter-story/) - It's always fun when brands ask for input on their ad campaigns and actually use them. And with social media as the ultimate brand/consumer connector, sites like Twitter and Facebook have made it especially easy to do so. DirecTV has been running its "Cable Effects" campaign, which gives us outlandish and unrealistic yet fun scenarios - [New TV Spot Released for Mike Reichenbach Chevrolet](https://www.robmark.com/blog/new-tv-spot-released-for-mike-reichenbach-chevrolet/) - This week marked the premiere of the 2nd campaign commercial for our client Mike Reichenbach Chevrolet in Bluffton. It was filmed at the beautiful Church of the Cross in Bluffton in addition to the dealership showroom. Take a look! - [HBO Go Campaign Is Equally Hilarious and Horrifying](https://www.robmark.com/blog/hbo-go-campaign-is-equally-hilarious-and-horrifying/) - We've all been there. You're innocently watching a movie, TV show, etc. when right at a particular risque scene, your parents walk in. If you're "the parent," this is equally awkward for you. That's why HBO Go encourages you to watch your favorite (and sometimes racy) HBO shows when YOU want to on your own - [Savannah/Hilton Head International Airport Releases "It's Time for Take Off" TV Spot](https://www.robmark.com/blog/savannahhilton-head-international-airport-releases-its-time-for-take-off-tv-spot/) - The RBC Heritage Golf Tournament takes place this week on beautiful Hilton Head Island, and we're expecting big crowds for this popular PGA TOUR event. Our client, the Savannah/Hilton Head International Airport, is one of the tournament sponsors and will welcome many of the out-of-towners to the area this week. We created a TV spot - [Adidas Gears Up for the World Cup](https://www.robmark.com/blog/adidas-gears-up-for-the-world-cup/) - This is really cool Adidas is taking full advantage of the upcoming World Cup this summer, and why shouldn't they? With the popularity of GoPros and other super small cameras, it would only make sense for six different cameras to be put inside a soccer ball, right? That's what Adidas and TBWA has done to - [Inspiring Thai Ad Reminds Us to Believe in Good](https://www.robmark.com/blog/inspiring-thai-ad-reminds-us-to-believe-in-good/) - This is one of the most inspiring videos you'll see. The incredibly heartwarming ad comes from TVC Thai Life Insurance, and you'll want to grab the tissues. It's a reminder that even the smallest acts of kindness can make a huge difference in someone's life, as this young man learns after helping those around him. - [HootSuite Uses Game of Thrones for Self Promotion](https://www.robmark.com/blog/hootsuite-uses-game-of-thrones-for-self-promotion/) - HBO's Game of Thrones premiered on Sunday and many brands got in on the action with GOT-themed tweets, Facebook posts and more. Social media management company HootSuite was one such company that took advantage of the big night with its own self promotion of its services. "A Game of Social Thrones" uses the familiarity of - [Taco Bell vs. McDonalds: The Breakfast War](https://www.robmark.com/blog/taco-bell-vs-mcdonalds-the-breakfast-war/) - If you've watched TV recently, you've probably seen the new Taco Bell commercials touting their new breakfast menu. McDonald's has always been known as king of the drive-thru breakfast, so in order for Taco Bell to make a statement in the market, they had to go big. And they certainly did with their TV spots - [The All New Mike Reichenbach Chevrolet is Officially Open!](https://www.robmark.com/blog/the-all-new-mike-reichenbach-chevrolet-is-officially-open/) - We showed you a behind-the-scenes look last week at our commercial shoot for Mike Reichenbach Chevrolet. Well we're excited to announce that today is the official opening of the dealership as well as the kick off to the TV advertising campaign featuring the Reichenbach family, Mike, Charisse, Isaiah and Olivia! The All New Mike Reichenbach - [A Compilation of Advertising Cliches](https://www.robmark.com/blog/a-compilation-of-advertising-cliches/) - This video was emailed around the office today. Think of every advertising cliche you've ever seen and compile it into one extremely snarky yet hilarious video using only stock footage. We love it! - [Pepsi Max Takes Over London Bus Shelter](https://www.robmark.com/blog/pepsi-max-takes-over-london-bus-shelter/) - Imagine sitting at a local bus shelter, minding your own business when you look through the bus stop window and see an asteroid crash down on the street, or a tiger coming at you full speed, or any other signs of the apocalypse that Pepsi Max recorded and installed in a London bus shelter window. - [Another Wonderfully Bizarre Old Spice Ad](https://www.robmark.com/blog/another-wonderfully-bizarre-old-spice-ad/) - We really can't get enough of the Old Spice ads starring Terry Crew. The latest bizarre creation: - ["Life Is Moving" - Chatham Orthopaedics TV Spot](https://www.robmark.com/blog/life-is-moving-chatham-orthopaedics-tv-spot/) - This past Monday marked the launch of a new TV campaign for one of our newest clients, Chatham Orthopaedics. Using the tagline "Life is Moving," the commercial speaks to coming back from an injury with the help of the expertise and care from the doctors at Chatham Orthopaedics. The imagery and branding used is consistent - [Savannah Tire Introduces $100 Maximum Low Price Guarantee](https://www.robmark.com/blog/savannah-tire-introduces-100-maximum-low-price-guarantee/) - Last week we showed you some behind-the-scenes photos from our latest Savannah Tire commercial shoot. The spot aired today and we're so excited with the finished product! The commercial introduces Savannah Tire's new $100 Maximum Low Price Guarantee. If you find a comparable tire from any of their competitors in the Coastal Empire, they'll beat - [Neilsen Study Reports Users Spending More Time Online Via Smartphones than PCs](https://www.robmark.com/blog/neilsen-study-reports-users-spending-more-time-online-via-smartphones-than-pcs/) - The latest Neilsen study called the Digital Consumer Report has some pretty interesting findings for digital marketers in terms of mobile devices and consumer behavior online. As was predicted a few years ago, users are now spending more time per month online via smartphone apps rather than on a PC. The average user now spends - [R&M Super Bowl Advertising Review 2014](https://www.robmark.com/blog/randm-super-bowl-advertising-review-2014/) - Another Super Bowl has come and gone, and while the game itself wasn't that exciting (Seattle Seahawks win in a blow-out), we were excited to view the Holy Grail of advertising on display. All in all, the general consensus was a bit underwhelming this year. There seems to be at least one or two ads - [Budweiser Super Bowl Spot Possibly the Cutest Ad Ever](https://www.robmark.com/blog/budweiser-super-bowl-spot-possibly-the-cutest-ad-ever/) - With the Super Bowl just days away, many people are looking forward to the advertising more than the actual game, and who can blame them? The world's biggest brands will battle it out for advertising bragging rights on the biggest stage, and some have already begun the battle by releasing their ads early. Annual Super - [Happy 30th Birthday Mac!](https://www.robmark.com/blog/happy-30th-birthday-mac/) - As a Mac office, we can't help but recognize an incredible milestone in this company's history. Thirty years ago today Steve Jobs launched the Apple Macintosh just two days after the iconic Super Bowl teaser ad that those of us in the biz still recognize as one of the best ads of all time. Three - [CarMax Recreates Super Bowl Ad Using Only Puppies](https://www.robmark.com/blog/carmax-recreates-super-bowl-ad-using-only-puppies/) - The Super Bowl advertising previews are already making headlines even though the game is still more than a week away. Big brands are releasing their spots early in hopes of gaining some buzz before the big day and getting a leg up on the competition. This one in particular was too cute not to share. - [Mashable Releases "Top 10 Most-Shared Super Bowl Ads of All Time"](https://www.robmark.com/blog/mashable-releases-top-10-mostshared-super-bowl-ads-of-all-time/) - With the Super Bowl less than two weeks away, the advertising world is gearing up for its annual showcase of the funniest, most creative, heartwarming and buzz-worthy ads of the year. In this hyper-digital era, you can often tell how popular an ad is just by how many views it has on YouTube or shares - [Savannah Tire Hockey Classic Happening This Weekend](https://www.robmark.com/blog/savannah-tire-hockey-classic-happening-this-weekend/) - One of our favorite events of the year is happening this weekend! The Savannah Tire Hockey Classic takes place this Thursday – Saturday, January 16 – 18 at the Savannah Civic Center. The Savannah Tire Hockey Classic is a collegiate hockey tournament featuring six of the South’s most exciting hockey programs: University of Georgia, University - [Doritos' "Crash The Super Bowl" Contest Underway](https://www.robmark.com/blog/doritos-crash-the-super-bowl-contest-underway/) - Super Bowl XLVIII may may be weeks away, but in the advertising world once the holidays are over Super Bowl ad promotions are in full swing. And yearly juggernaut Doritos is the early frontrunner with its annual "Crash The Superbowl" contest that allows amateur filmmakers to create their own commercials for a chance to air - [A Google Review of 2013](https://www.robmark.com/blog/a-google-review-of-2013/) - Happy New Year, everyone! Now is a perfect time to reflect back on 2013 while making plans for 2014. As always, Google's Zeitgeist does a fabulous job on reminding us just how special the last year was by taking us through a review of the most searched items in 2013. - [Hancock Day School Students Say No to Bullying](https://www.robmark.com/blog/hancock-day-school-students-say-no-to-bullying/) - We love tooting our clients' horns, especially for something like this. Hancock day School recently had an anti-bullying motivational speaker speak to the students and she was in for a surprise when she discovered just how aware they already were of the dangers of bullying. "In all the school assemblies I have spoken in over - [Apple's "Misunderstood" Evokes Emotions of the Holidays](https://www.robmark.com/blog/apples-misunderstood-evokes-emotions-of-the-holidays/) - Our eyes and ears are saturated with holiday advertising right now, which makes it hard for even the biggest of brands to stand out. That's why Apple's heart-tugging Christmas spot is so brilliant. It's being talked about on news outlets everywhere and the YouTube video has close to 2 million views already. It's not hard - [Airline's "Real Time Giving" Is A Holiday Miracle](https://www.robmark.com/blog/airlines-real-time-giving-is-a-holiday-miracle/) - This heartwarming story has been making its round on the Internet this week and if you haven't seen it yet, it's worth a watch. In an age where airlines are skimping their customers left and right and customer service ratings are at an all-time low, it's amazing to see a stunt like what Canada's WestJet - [Happy Thanksgiving!](https://www.robmark.com/blog/happy-thanksgiving/) - R&M is getting ready to close up shop soon for the week, but before we do, we want to wish you and yours a very happy Thanksgiving! Our office is closed Thursday and Friday and we'll be back in on Monday. Enjoy the holiday everyone! - [Fun Zone Open This Week for Thanksgiving Fun!](https://www.robmark.com/blog/fun-zone-open-this-week-for-thanksgiving-fun/) - Kids off for Thanksgiving break? At home on their phones/laptopsTVs//tablets? Want a more engaging way to keep them entertained? Then you'll want to bring them to Fun Zone Amusement & Sports Park where they'll enjoy go karts, mini-golf, paint ball and the biggest arcade in the area. They are open every day this week for - [British Airways Flight-Tracking Billboard](https://www.robmark.com/blog/british-airways-flighttracking-billboard/) - British Airways is taking interactive advertising to the next level with a fun billboard that tracks its flights. The billboard was the first of its kind and was made possible by the use of custom-built surveillance technology. The ad features a young boy pointing to the sky at an actual plane above him. The image - [Foot Locker Wins the Internet with "All Is Right" Ad](https://www.robmark.com/blog/foot-locker-wins-the-internet-with-all-is-right-ad/) - Oh no they didn't! In one of the more memorable ads this year, Foot Locker takes us back in time to the days of "the bite heard round the world" among other great sports references with its latest ad titled "All Is Right." How much pop culture can you fit in one ad? A lot, - [Taking It One Holiday at a Time: Nordstrom's Refreshing Thanksgiving Policy](https://www.robmark.com/blog/taking-it-one-holiday-at-a-time-nordstroms-refreshing-thanksgiving-policy/) - While most big department stores are setting up shop for Black Friday earlier than ever this holiday season, one is bucking the trend and keeping the Thanksgiving tradition just that, a true tradition. Nordstrom is celebrating Thanksgiving by keeping a holiday all its own, not some afterthought in the race to be the first to - [Kmart Holiday Ad Says "Show Your Joe"](https://www.robmark.com/blog/kmart-holiday-ad-says-show-your-joe/) - If there's one thing you can say about Kmart's advertising this year, it certainly hasn't been boring! First the "Ship My Pants" ads, then "Big Gas Savings" and now its holiday ad cleverly called "Show Your Joe" will surely raise some eyebrows. What do you think of the ad? - [Shop Smart. Shop Savannah Festival.](https://www.robmark.com/blog/shop-smart-shop-savannah-festival/) - We posted some behind-the-scenes photos from our TV shoot with Savannah festival last week, and now we are happy to present the final product! Savannah Festival invites you to "Shop Smart" this holiday season with all your favorite brands at prices much lower than the mall. Be on the look-out for this spot coming to - [Bud Light Speaks to Superstitious Sports Fans](https://www.robmark.com/blog/bud-light-speaks-to-superstitious-sports-fans/) - Football season is in full swing and no matter what team you cheer for, we can bet you have more than a few superstitions that help get the win each week. Bud Light's NFL campaign, which began airing back in September, lets you know that you are not alone in your weirdness, because, "it's only - [Getting In The Halloween Spirit...](https://www.robmark.com/blog/getting-in-the-halloween-spirit/) - Just for fun, and because we're in the Halloween spirit - this video from The Ellen DeGeneres Show is so hilarious! - [What's Your Deal?](https://www.robmark.com/blog/whats-your-deal/) - CVS Pharmacy wants to know, what's your deal? That's the name of its latest campaign for its "myWeeklyAd," which allows customers to create an account and receive personalized coupons based on the items they purchase most. The commercial gives "what's your deal" a two-fold meaning and features celebrities Nick Cannon, Joan Rivers and George Hamilton - [Social Media Interactions in Real Life](https://www.robmark.com/blog/social-media-interactions-in-real-life/) - It's no secret that social media interactions blur over into the "creepy" realm quite often, but it's much less acceptable from behind a computer than in real life. Sharing life's everyday details may seem normal on Facebook and Twitter, but doing so in real life makes for some pretty uncomfortable situations. That's what makes this - [Evian Encourages You to Live Young](https://www.robmark.com/blog/evian-encourages-you-to-live-young/) - Got a case of the Mondays? This commercial from Evian should help! So cute! - [IWearYourShirtGuy Writes Book, Sells Ad Space](https://www.robmark.com/blog/iwearyourshirtguy-writes-book-sells-ad-space/) - This is one of those, "man, I wish I had thought of that" moments. If you are familiar with IWearYourShirtGuy, Jason Sadler, than you probably know of his unconventional self-promotional marketing methods. From wearing corporate t-shirts to selling his last name, this guy is chalk full of money-making ideas that are actually incredibly clever. His - [Nike Celebrates 25th Anniversay of "Just Do It" Campaign](https://www.robmark.com/blog/nike-celebrates-25th-anniversay-of-just-do-it-campaign/) - To celebrate the 25th anniversary of its famous "Just Do It" slogan, Nike released an interesting compilation video with humorous commentary from actor, Bradley Cooper. Simple yet effective,you could argue that the slogan is one of the most recognizable slogans of today's brands. This video serves as a refreshing summary of what is undoubtedly an - [Why You Should Forget Your Phone](https://www.robmark.com/blog/why-you-should-forget-your-phone/) - We usually try and blog about topics related to our industries, clients and company, and while this isn't totally related, it was thought-provoking enough to share. If you have never taken the time to think about how much we use our cell phones today, this will probably blow your mind. - [Hancock Holds Ribbon Cutting for New Middle School](https://www.robmark.com/blog/hancock-holds-ribbon-cutting-for-new-middle-school/) - Exciting day today for our client Hancock Day School! Earlier today, they held a ribbon cutting celebration for their brand new middle school building opening for the first time this school year! This attractive building will permit the school to expand its student base in grades 6-8 from the 58 students who attended in the - [Want a late check-out? No problem!](https://www.robmark.com/blog/want-a-late-checkout-no-problem/) - Admit it - you've asked for a late check-out a time or two. There's just something about sleeping in and extending your vacation a little longer that makes late check-outs so wonderful. Besides, why do they need you to be out of the room so early anyways? Australian luxury hotel, The Art Series, took full - [Coca Cola Combats Obesity Claims with Nostalgic Ad](https://www.robmark.com/blog/coca-cola-combats-obesity-claims-with-nostalgic-ad/) - It's no secret that Coca Cola has often been under fire for its unhealthy products. After all, a can of Coca Cola is said to have nine teaspoons of sugar in it, equal to 33 grams. We've seen the soft drink giant combat the obesity claims with advertising that discusses its smaller portions and reiterates - [Mercedes-Benz Uses Instagram in "Take The Wheel" Campaign](https://www.robmark.com/blog/mercedesbenz-uses-instagram-in-take-the-wheel-campaign/) - Mercedes-Benz has a new target market in mind for its latest campaign: Millennials. How do you market a $30,000 Mercedes-Benz CLA to a group that may not know it's in their price range? With an Instagram contest, of course. It's no secret that Instagram's filters and instant accessibility have only fueled Gen Y's image consciousness. - [Departure Roulette: Would You Press the Button](https://www.robmark.com/blog/departure-roulette-would-you-press-the-button/) - Heineken introduces Departure Roulette, a thrilling airport game that invites you to press a button and have your entire trip itinerary changed right before your eyes. Would you press the button? (Via) - [The Office Turntable](https://www.robmark.com/blog/the-office-turntable/) - Well this is certainly not your ordinary direct mail piece. As you can imagine, creative directors receive new music samples by the boatload, and CD's often get tossed away in the trash. Kontor Records and Ogilvy Germany came up with an incredibly cool way of combating this. The office turntable was born. Check it out. - [UHAC's Eye Test Commercial Not What You'd Expect](https://www.robmark.com/blog/uhacs-eye-test-commercial-not-what-youd-expect/) - Union Hearing Aid Centre's commercial is totally not what you'd expect. And that's what makes it so brilliant. See if you can make it through the whole thing. (Via) - [Embraer's Flying Catalog](https://www.robmark.com/blog/embraers-flying-catalog/) - Aircraft manufacturer Embraer recently unveiled its new model of private jet, Lineage 1000, and wanted a unique way to present it to potential buyers. And if this isn't unique, we don't know what is. Introducing the Flying Catalog. It flies. We're not kidding. Check it out. - [Smash Figurines with Skittles](https://www.robmark.com/blog/smash-figurines-with-skittles/) - Skittles advertising has always been a little…weird. Eye-catching and attention-grabbing to say the least. So it comes as no surprise that its latest spot involves smashing strange figurines which then turn into Skittles. This interactive video in particular offers viewers something else though - an opportunity to pick which figurines get smashed. Simply click on - [Detroit Zoo Cures Your "Vitamin Z Deficiency"](https://www.robmark.com/blog/detroit-zoo-cures-your-vitamin-z-deficiency/) - Our Detroit native, Megan, showed us this advertising campaign from the Detroit Zoo, and we just had to share it! Just a few years after the beloved zoo was almost shut down, business is now flourishing, and at least some of it can be attributed to the creative and heartwarming ad campaigns that have touched - [Shark Week Promo Takes Aim at Snuffy the Seal](https://www.robmark.com/blog/shark-week-promo-takes-aim-at-snuffy-the-seal/) - Shark Week is coming up in August on the Discovery Channel, and they've got a promo for it that will get all you shark-lovers pretty excited. It's a bad week to be a seal, indeed. - [The Fiat Abarth Is Too Fast To Follow](https://www.robmark.com/blog/the-fiat-abarth-is-too-fast-to-follow/) - The Fiat Abarth is SO fast, that you can't even follow it on Twitter! Go to the car's official Twitter page, hit "follow" and you get a direct message saying that it's too fast to follow. Look at its number of followers and you'll see the number remain at zero. This may be the first - [Apple Announces New Operating System](https://www.robmark.com/blog/apple-announces-new-operating-system/) - Apple senior executives took the stage yesterday at the Worldwide Developer Conference and revealed a whole slew of updates and product innovations. Highlights included a new line of MacBook Airs, a new operating system called OS X Maverick for desktop as well as new iOS software, iOS 7, for mobile devices including iPhones, iPads and - [IBM Uses Outdoor Campaign to Build Smarter Cities](https://www.robmark.com/blog/ibm-uses-outdoor-campaign-to-build-smarter-cities/) - IBM's tagline "Let's Build a Smarter Planet" has moved to the city level with it's latest campaign, "Smart Ideas for Smarter Cities." What better way to advertise this concept than with smart, purposeful technology that the average city dwellers will actually use? IBM's outdoor campaign accomplishes just that. Take a look at billboards that also - [Give the Gift of Bacon for Father's Day](https://www.robmark.com/blog/give-the-gift-of-bacon-for-fathers-day/) - Kraft got crafty with this year’s Father’s Day promotion featuring today’s biggest trend and fetish...bacon! The ad is a spin-off of cliché and sappy commercials that attempt to sell high-end jewelry. Every cut of bacon is special, just like a diamond. Bringing in an “Oscar Mayer bacon cut and design chief,” a man speaks about - ["Like" Pepsi, Get Pepsi](https://www.robmark.com/blog/like-pepsi-get-pepsi/) - This may the simplest, yet most effective way to get people to "like" your brand's page on Facebook. There have been a lot technological advances to vending machines lately and brands are using them to their fullest marketing advantage. Recently we showed you Diet Coke's "World's Thinnest Vending Machine" and Coca Cola's "Small World Vending - [Kmart Follows Up "Ship My Pants" with "Big Gas Savings"](https://www.robmark.com/blog/kmart-follows-up-ship-my-pants-with-big-gas-savings/) - We showed you Kmart's surprisingly hilarious "Ship My Pants" commercial recently, and now the retailer has followed it up with an equally funny ad about saving big on gas. We don't know how long they can keep this campaign going, but we love it! - [Coca Cola's Small World Machines](https://www.robmark.com/blog/coca-colas-small-world-machines/) - Coca-Cola has done it again with the launch of its latest, heart-warming campaign, “Small World Vending Machines.” The new interactive machine was placed in India and Pakistan to help bring peace between the two countries. By stepping up to the vending machine, one from either country could virtually connect with the other and share a - ["85 Seconds" from Getty Images](https://www.robmark.com/blog/85-seconds-from-getty-images/) - Stock photography website, Getty Images, has created a follow-up video to its wildly successful "From Love to Bingo" campaign created last year. "85 Seconds" is similarly touching as the previous ad and follows a love story from childhood through adulthood. Take a look below. (Via) - [When Local Advertising Goes Wrong](https://www.robmark.com/blog/when-local-advertising-goes-wrong/) - Let's say you were looking for a local chiropractor and you came across this ad on the television. Would you pick up the phone and call? Neither would we. - [Facebook Update in Real Life](https://www.robmark.com/blog/facebook-update-in-real-life/) - With all the latest changes and updates to Facebook, users are becoming frustrated as their privacy settings are being changed without consent. Extremely Decent Films viral short shares with users the nightmare of what Facebook updates would be like in real life. Check it out! - [Google's Mother's Day Ad](https://www.robmark.com/blog/googles-mothers-day-ad/) - With Mother's Day on Sunday, we thought it would only be appropriate to show you Google's Mother's Day ad. A fitting tribute that tugs on the heart strings. We love it! - [Ad for Child Abuse Hotline Has Separate Messages for Adults and Children](https://www.robmark.com/blog/ad-for-child-abuse-hotline-has-separate-messages-for-adults-and-children/) - The ANAR Foundation in Spain manages a European hotline for children to call if they are being abused. In an effort to provide abused children with a safe way to reach out for help, the organization advertised two different messages, one for adults and one for children. The message for children can only be seen - [Diet Coke Introduces Skinny Vending Machine](https://www.robmark.com/blog/diet-coke-introduces-skinny-vending-machine/) - We've seen a lot of breakthroughs in the vending machine department, mainly through added interactive features, but this is the first we've heard of the size of the vending machine changing completely. To reinforce the idea that Diet Coke keeps you skinny, it has introduced the "world's thinnest vending machine" called The Slender Vender, which - [The Buddy Cup from Budweiser](https://www.robmark.com/blog/the-buddy-cup-from-budweiser/) - Budweiser's latest marketing stunt is creepy and awesome at the same time. In Brazil, which is known for its parties, the beer giant has created a cup that integrates with your Facebook account through your mobile device so that when you clink cups with another Buddy Cup user, you immediately become Facebook friends with that - [Baker's Doggy Vending Machine Wins at Brand Recognition and Cuteness](https://www.robmark.com/blog/bakers-doggy-vending-machine-wins-at-brand-recognition-and-cuteness/) - In today's "feel good" marketing story, British dog food company, Baker's, has created a doggy vending machine which it has placed in a London park. If the doggies fetch the ball and put it in the right slot on the machine, they are rewarded with a sample of Baker's food. It's a win win for - [KMart Lets Your Ship Your Pants](https://www.robmark.com/blog/kmart-lets-your-ship-your-pants/) - We don't usually look to KMart for great advertising, so this caught us a little off guard. Embrace your inner 12-year old and watch the brand's new commercial for its free shipping service. The ad was posted on YouTube before it aired and immediately went viral. Pronunciation is everything! :) - [Happy Retirement Patrick!](https://www.robmark.com/blog/happy-retirement-patrick/) - R&M sees a lot of golf in Patrick's future! Our longtime client and friend, Patrick Graham, is retiring from his current position as the executive director of Savannah/Hilton Head International Airport. Patrick has worked at the airport for almost three decades and has served in his current position since 1990. During his time at the - [April Fool's Pranks From Around the Web](https://www.robmark.com/blog/april-fools-pranks-from-around-the-web/) - As we're sure you're all well aware, today is April 1 and April Fool's Day for many pranksters. It's definitely a challenge to pull off an original prank (we're looking at you, fake engagements on Facebook) and several companies pulled out all the stops. For all you swashbucklers out there, you'll love Google Maps' Treasure - [Twitcident Filters Tweets During Emergencies](https://www.robmark.com/blog/twitcident-filters-tweets-during-emergencies/) - As marketers, we obviously love social media for the communication and engagement tools it provides our clients. But it's also great to hear when social media is used for the common good, such as to encourage donations or save lives. That's why when we came across Twitcident, we had to give a shout out. When - [Pepsi Max's "Test Drive"](https://www.robmark.com/blog/pepsi-maxs-test-drive/) - If you're in the mood for a good laugh, you have to watch this awesomely hilarious video from Pepsi Max. Be prepared for a little bleeped out foul language, but you would probably be cursing too if you were this guy! - [Critz Auto Group Premieres "The Destination"](https://www.robmark.com/blog/critz-auto-group-premieres-the-destination/) - Our client, Critz Auto Group, is back on television with its latest commercial airing this week called "The Destination". The spot highlights Critz's new, state-of-the-art BMW, Mercedes-Benz and Buick/GMC showrooms that are all open, and also highlights the Critz dealership as "the destination" for selection, savings, service and all your auto-buying needs! Take a look! - [New Facebook News Feed Unveiled](https://www.robmark.com/blog/new-facebook-news-feed-unveiled/) - Facebook made an official announcement today that it has radically changed the look of its news feed. This change represents the biggest overhaul since the introduction of the Timeline in 2011. The revamped news feed features three components, as reported by Mashable: • Bigger Images • Multiple Feeds • Mobile Consistency Similar - [Iconic Grey Poupon Ad Gets a Revamp for Oscars Telecast](https://www.robmark.com/blog/iconic-grey-poupon-ad-gets-a-revamp-for-oscars-telecast/) - The Oscars telecast last night featured the best in this year's movies and red carpet fashion, and big brands took advantage of the huge ratings by releasing big budget ads. One such brand was dijon mustard brand, Grey Poupon. Depending on your age, you might remember them from their iconic series of ads in the - [Burberry's Smart Personalization Campaign](https://www.robmark.com/blog/burberrys-smart-personalization-campaign/) - We talk a lot about how "personalized content" is key in building a relationship with your customers, whether it's through your website content, social media interactions or advertising. High-end retailer Burberry has taken this concept to a whole new level as part of its London Fashion Week Show. The company has developed chips that they - [Fatherhood PSA Campaign Continues to Impress](https://www.robmark.com/blog/fatherhood-psa-campaign-continues-to-impress/) - We wrote about the Fatherhood Involvement campaign a while back and how much we enjoyed the cute ads and the positive message they portrayed. The latest in the series debuted earlier this week and starts the Today Show's Matt Lauer. We have to say, it's another winner. Funny, entertaining video and a perfect message to - [Canady's Commercial: The Finished Product](https://www.robmark.com/blog/canadys-commercial-the-finished-product/) - Last week we posted a couple of photos from the Canady's Precision Air Conditioning & Heating commercial shoot. We thought you might be curious to see the finished product. And don't forget to get your free furnace during Free Furnace February! - [R&M's 2013 Super Bowl Ad Picks!](https://www.robmark.com/blog/randms-2013-super-bowl-ad-picks/) - Another Super Bowl has come and gone and rightfully so, the buzz is all about the ads! Overall, we thought the advertising was a bit unimpressive this year. However, R&M took an office poll and these are our favorites: 1. Budweiser Clydesdales "Brotherhood" - I think we can all agree that if this spot didn't - [Super Bowl Ads...Offensive?](https://www.robmark.com/blog/super-bowl-adsoffensive/) - With the Super Bowl just two short days away, big brands are clamoring to release a spot that viewers will remember for the rest of the year. Sometimes, that means being risqué as we’ve seen with Go Daddy the last few years. However, when the shock factor is taken too far and a group of - [Doritos' "Crash the Super Bowl" Contest Great for Everyone](https://www.robmark.com/blog/doritos-crash-the-super-bowl-contest-great-for-everyone/) - One of the newer Super Bowl advertising developments in recent years has been brands debuting their commercials before the actual game. In Monday's blog, we showed you several brands that had already released their commercials, while others have released short teasers in hopes to pique your interest and keep you hooked on Game Day. And - [Brands Already Releasing Super Bowl XLVII Ads](https://www.robmark.com/blog/brands-already-releasing-super-bowl-xlvii-ads/) - It's that time again, folks. With Super Bowl XLVII just days away, many brands including Go Daddy, Century 21, Wheat Thins and Volkswagen are already debuting their commercials ahead of time on websites, YouTube and more. Go Daddy, which has built a reputation on its risque ads featuring half-naked women, took a more direct yet - [The Savannah Tire Hockey Classic is Next Week!](https://www.robmark.com/blog/the-savannah-tire-hockey-classic-is-next-week/) - The Savannah Tire Hockey Classic is next Thursday - Saturday, January 17 - 19! Voted “Best Sports Event of the Year” by Connect Savannah, the Hockey Classic is an annual collegiate hockey tournament featuring six of the South’s most exciting hockey programs: University of Georgia, University of Florida, Georgia Tech, Florida State, University of South - [Top Five Social Media Predictions for 2013](https://www.robmark.com/blog/top-five-social-media-predictions-for-2013/) - AllThingsD.com has released its "Top Five Social Media Predictions for 2013" and you may be surprised at what's included. Here are the highlights: Measuring ROI - How do "likes" translate into dollars? It's the age-old question in social media, and with marketing budgets continuing to shrink, it's one that isn't going away anytime soon. - [The Future of Interaction Design and User Experience](https://www.robmark.com/blog/the-future-of-interaction-design-and-user-experience/) - If you have an extra 18 minutes in your day, this video produced by Bassett & Partners and told by industry experts is excellent. Behold the future of interaction design and user experience. It'll definitely be interesting to see how much of this happens. (H/T Brandflakes for Breakfast) Connecting (Full Film) from Bassett & Partners - [Managing Your Online Reputation](https://www.robmark.com/blog/managing-your-online-reputation/) - In the age of local review sites like Yelp and Google Places, it's nearly impossible to control when someone writes a poor review about your business. Obviously, it is not a possibility for a business owner to remove negative comments from these sites, and for good reason, as users want honest reviews. However, there are - [A Year in Tweets](https://www.robmark.com/blog/a-year-in-tweets/) - Thanks to Twitter, breaking news is specially delivered to us in 140 characters or less the moment it happens. There were a lot of incredible and heartbreaking events in 2012 to reflect upon, and you're certainly not alone if you're having trouble remembering them all. Luckily for us, a curator by the name of Jeremiah - [Google Presents 2012 in Review](https://www.robmark.com/blog/google-presents-2012-in-review/) - If you haven't seen it yet, Google has released its Zeitgeist for 2012. In it, you'll find the top searches and trends of the year, with a really cool video to boot. Major events include Whitney Houston's untimely death, Jeremy Lin's rise to NBA stardom, Hurricane Sandy and the continuously entertaining Gangnam Style dance. It's - [Wendy's Heisman on WTOC](https://www.robmark.com/blog/wendys-heisman-on-wtoc/) - R&M would like to congratulate our local State Finalists representing Georgia for the Wendy's High School Heisman! Ryan Day of Thomas Heyward Academy in Ridgeland, SC and Anna Newton of Bulloch Academy in Statesboro, GA were both featured on Mid Morning Live this morning. Check it out! - [Make Music with Red Stripe](https://www.robmark.com/blog/make-music-with-red-stripe/) - We have no idea how a tiny London convenient store pulled this off, but it is incredibly cool! Drink Red Stripe beer = be rewarded with music. The whole store was rigged so that when someone grabbed a Red Stripe out of the cooler, various items around the store would move and play a song. - [The Browser You Loved To Hate: IE10](https://www.robmark.com/blog/the-browser-you-loved-to-hate-ie10/) - You know the saying: if you can't beat them, join them. Even if they're making fun of you. That's exactly what Microsoft has done in its most recent advertising campaign for its often-criticized web browser, Internet Explorer. Instead of fighting its naysayers or belittling its competition, Internet Explorer has embraced its reputation as the redheaded - [Social Media and Web Sales](https://www.robmark.com/blog/social-media-and-web-sales/) - Check out this enlightening infographic with stats on how brands are currently using social media and the future social media outlook. There are nearly 10 million small businesses currently using Facebook, which is a whopping 1 in 3. Another interesting fact: 17% of all business pages are used for selling products. In addition, Facebook drives - [Follow Mellow Mushroom and They'll Return the Favor](https://www.robmark.com/blog/follow-mellow-mushroom-and-theyll-return-the-favor/) - What happens when you follow pizza chain Mellow Mushroom on Twitter? They follow you back. Literally. This is incredibly creepy, yet hilarious. Well done. (h/t Brandflakes for Breakfast) - [LG Is Scary Clever](https://www.robmark.com/blog/lg-is-scary-clever/) - To show off it's "life-like" screen, LG transformed the floor of an elevator into a scary scene using its new monitor screens, just in time for Halloween. Luckily for us, they taped everyone's reactions. We can't decide if this is brilliant or just plain mean. - [Mercedes-Benz GL Wins "SUV of the Year"](https://www.robmark.com/blog/mercedesbenz-gl-wins-suv-of-the-year/) - Shout-out to Mercedes-Benz for an incredible honor from Motor Trend. The magazine named the 2013 Mercedes-Benz GL the coveted "SUV of the Year". The GL was put up against SUVs and crossovers of every brand, 11 contenders total, and the criteria included design advancement, engineering excellence, performance of intended function, fuel efficiency, safety and value. - [Adscaptcha the Future of Web Advertising?](https://www.robmark.com/blog/adscaptcha-the-future-of-web-advertising/) - "Prove you're a human." There are very few things more annoying on the web than getting to a captcha on a page and spending five minutes trying to figure out what those jumbled letters and numbers mean. Solve Media wants you to consider what this annoyance could mean for advertising. You've heard the age-old advice - [How Robmark, Savannah SEO Company Gives Users Better Search Results](https://www.robmark.com/blog/how-robmark-savannah-seo-company-gives-users-better-search-results/) - Every day Google logs approximately 2 billion searches. It’s pretty safe to say that people are familiar with search engine results, but are you familiar with some of the Search Engine Results Page (SERP) features? Google Rich Snippets is one of those features that gives users an inside look into a website’s content, without having - [Fatherhood.gov PSAs Equally Funny and Heartwarming](https://www.robmark.com/blog/fatherhoodgov-psas-equally-funny-and-heartwarming/) - This PSA from Fatherhood.gov is equally hilarious and heartwarming. We love it! - [One Year After Steve...](https://www.robmark.com/blog/one-year-after-steve/) - Web design for this Savannah web development company would not be the same without Steve Job's many creations. It's hard to believe that it has been a full year since his passing, but today is indeed the one year anniversary. We were pleased to find that Apple posted a fitting tribute video to Steve on - [Facebook Reaches 1 Billion Users; Celebrates with Ad Campaign](https://www.robmark.com/blog/facebook-reaches-1-billion-users-celebrates-with-ad-campaign/) - Facebook celebrated an incredible milestone today with the announcement that it had reached 1 billion monthly active users, and it appears they did it ahead of schedule after claiming 955 million monthly active users in July. As a celebration of sorts, the social giant has released its first ever ad campaign, created by Wieden + - [Real Time Facebook Cover Photo? That Happened.](https://www.robmark.com/blog/real-time-facebook-cover-photo-that-happened/) - Now THIS is a very innovative way to use the Facebook cover photo. Bravo ZARAGUZA digital. (via Brandflakes for Breakfast) - [Carlton Draught Brings the Laughs](https://www.robmark.com/blog/carlton-draught-brings-the-laughs/) - Thank you, Carlton Draught, for today's laughs. - [Old Spice's "Muscle Music" Taking Over Our Keyboards](https://www.robmark.com/blog/old-spices-muscle-music-taking-over-our-keyboards/) - Well this is as bizarre as it is fantastic. As an extension of the outrageously wonderful Old Spice campaigns starring Isaiah Mustafa, this particular interactive experience stars Newsroom bodyguard/NFL alum Terry Crews. We won't ruin the surprise for you, but this “Muscle Man” ad will leave you wondering what the heck you just watched. Don't - [How to Advertise Gum](https://www.robmark.com/blog/how-to-advertise-gum/) - Gum is an interesting product to market. It's innocuous enough that you have to be pretty clever to convince people they need it. So how about comparing it to an Apple device? That's what Stride has done with its "mintacular" campaign that satirically mimics the Apple commercials with a little bit of humor thrown in. - [Google Buys Print Ads to Promote Online Ads](https://www.robmark.com/blog/google-buys-print-ads-to-promote-online-ads/) - In a wonderful twist of irony, Google has taken to print advertising to promote its online advertising. Printed in Canada’s Globe and Mail newspaper, the ad reads: “You know who needs a haircut? People searching for a haircut. Maybe that’s why ads on Google work.” Apparently the Internet giant believes that print ads also work. - [Savannah Tire Giving Away Free Tires!](https://www.robmark.com/blog/savannah-tire-giving-away-free-tires/) - Have you heard? Our client, Savannah Tire, is giving away a FREE set of Michelin tires to one lucky Facebook fan! All you have to do is fill out the entry form on their Facebook page before midnight on August 31 for your chance to win. No purchase necessary! Check out the current television spot - [Nike: Find Your Greatness](https://www.robmark.com/blog/nike-find-your-greatness/) - If you watched the Olympics, and considering it was the most-watched event in U.S. history plenty of you did, you may remember seeing Nike’s “Find Your Greatness” campaign featuring an overweight boy running down a country road. He looks exhausted and genuine. Much has been made over whether the powerful commercial exploits an overweight child - [Red Cross Campaign Trades Blood for Video Game Lives](https://www.robmark.com/blog/red-cross-campaign-trades-blood-for-video-game-lives/) - It has to be challenging for a non-profit like the American Red Cross to market donating blood without being completely morbid and uninviting. That's why this campaign created by a group of students in Brazil is so intriguing. As we know, video and computer games are incrediby popular with the younger demographic so these students - [Porsche Campaign: It's Closer Than You Think](https://www.robmark.com/blog/porsche-campaign-its-closer-than-you-think/) - Sure, this direct mail piece probably cost a lot of money to make, but can you imagine receiving one of these postcards with a picture of a Porsche in YOUR driveway? Albeit slightly stalkerish, this clever campaign for Toronto's Pfaff Automotive entailed parking one of their Posche's in affluent peoples' homes and taking a photograph. - [Facebook Developing a "Want" Button?](https://www.robmark.com/blog/facebook-developing-a-want-button/) - It appears that Facebook’s latest endeavor to take over the world involves the creation of a “want” button to add to its “like” and “subscribe” buttons. The “want” button will allow users to “add products to a virtual wish list”, according to Mashable. As with any new developments, Facebook is very tight-lipped, and the news - [25 Most Overused Words and Phrases in Press Releases](https://www.robmark.com/blog/25-most-overused-words-and-phrases-in-press-releases/) - Let’s face it; pitching to media isn’t easy, especially when you think that the media you are pitching to receives an overwhelming number of press releases a day that are directly competing with yours for attention. Writing the perfect press release is tricky and many consider it to be an art form all its own, - [Introducing Robmark Interactive's Digital Resource Blog!](https://www.robmark.com/blog/introducing-robmark-interactives-digital-resource-blog/) - Today we'd like to share with you a really cool addition to our social media platforms. Our fabulous web developer, Megan, has taken it upon herself to create a blog specifically for our web division, Robmark Interactive, in an effort to keep all R&M employees current with the latest and greatest web development and design - [Dads In Briefs](https://www.robmark.com/blog/dads-in-briefs/) - It's hot! And this is one of our favorite summer commercials. Enjoy! - [What would you do for free food?](https://www.robmark.com/blog/what-would-you-do-for-free-food/) - Australian snack company, Fantastic Snack Foods, has taken a cue from Klondike’s famous marketing slogan, “what would you do for a Klondike bar” and brought it to a whole new level with a new outdoor/digital campaign. The campaign stars a vending machine that gives away free Fantastic Delites, which are flavored rice wafers, albeit for - [Facebook References Account for 22% of all Web Pages](https://www.robmark.com/blog/facebook-references-account-for-22-of-all-web-pages/) - Here's a crazy statistic as posted on Mashable today: 22% of the world's web pages reference Facebook. There are 1.3 billion web pages on the Internet and more than 242 million of them reference the social media giant. This information comes from Common Crawl, which is similar to Google's web crawling tool. Also included in - [NAB's "Honesty Experiments" Campaign Rewards Small Acts in a Big Way](https://www.robmark.com/blog/nabs-honesty-experiments-campaign-rewards-small-acts-in-a-big-way/) - At National Australian Banking Group, they believe that "an honest credit card should do the right thing by you no matter how you use it." And they feel that honesty, even small acts, shouldn't go unrewarded, which is why they developed "The Honesty Experiments" to say thanks. Here is your "Feel Good Friday" post: - ["Deserves to Die" Campaign Offensive or Effective?](https://www.robmark.com/blog/deserves-to-die-campaign-offensive-or-effective/) - This is a controversial, yet effective way to bring attention to a grave health epidemic. Signs reading “Hipsters Deserve to Die” and “Crazy Old Aunts Deserve to Die” among others have been popping up in U.S. cities including New York, Chicago, Seattle and New Orleans. The signs lead to the website NoOneDeservesToDie.org where it appears - [Tweets for Sweets - The Etios Campaign](https://www.robmark.com/blog/tweets-for-sweets-the-etios-campaign/) - Looking for a fun, creative way to gain more Twitter followers? You'll be hard-pressed to top this! Shout-out to Etios in South Africa for this clever campaign. - [Dancing Matt Releases a New Dancing Video!](https://www.robmark.com/blog/dancing-matt-releases-a-new-dancing-video/) - You may remember Matt Harding, also known as Dancing Matt, from his famous 2008 viral video called “Where the Hell is Matt?” which has over 43 million views on YouTube. The memorable, touching video features video clips of Matt doing the same goofy dance with people from 42 different countries over a span of 14 - [Grandma Hilda Gives Away a Car](https://www.robmark.com/blog/grandma-hilda-gives-away-a-car/) - Today's "what a clever use of social media" shout-out comes to us from French automaker, Renault, whose recent Facebook campaign grabbed the hearts of many. How? With a sweet story about a little old lady named Grandma Hilda who could no longer drive her Renault (did we mention she's old?) and wanted to give it - [PSA Gets Audiences' Undivided Attention, Leaves Lasting Impression](https://www.robmark.com/blog/psa-gets-audiences-undivided-attention-leaves-lasting-impression/) - How awesome is this PSA for the BBVA Foundation? The organization aims to help raise money for educational programs for the reported 7 out of 10 Peruvian children who cannot read. The PSA comes in the form of a video on the screens of ATMs across the country. What better way to grab someone's undivided - [Please Turn Off Socialcam](https://www.robmark.com/blog/please-turn-off-socialcam/) - This article should serve as a reminder to everyone to be very cautious about exactly what you are doing on Facebook. If you are a Facebook regular, you have probably noticed the term “Socialcam” popping up on your newsfeed. Socialcam is an app that allows you to share user-generated videos such as those on YouTube. - [World's Most Expensive Billboard?](https://www.robmark.com/blog/worlds-most-expensive-billboard/) - The “world’s most expensive billboard” was recently constructed in a place one could only imagine would attempt to construct a $1.3 billion billboard: Dubai. Skydiving company Skydive Dubai unveiled the billboard and claims that the monthly operating expenses would equal $1.3 billion due to the addition of the man flying with a jet pack - - [The Story of Dawn Loggins](https://www.robmark.com/blog/the-story-of-dawn-loggins/) - This story is making its way around the web and defines the word inspirational. A young girl goes from being homeless, abandoned by her drug addict parents and a janitor at her high school, to being accepted into her dream college, Harvard University. Next time you doubt your abilities, think of this story and be - [Pine-Sol Pranked](https://www.robmark.com/blog/pinesol-pranked/) - In a world where videos go viral daily and brands are constantly trying to reinvent themselves in the social media realm, it’s extremely challenging for brands to stand out in a cluttered web world and grab their audiences’ attention. It has to be especially challenging for brands whose products are less than exciting. Like cleaning - [Well Known Acronyms and Meanings](https://www.robmark.com/blog/well-known-acronyms-and-meanings/) - Ever wonder what the brand acronyms like "BMW", "TCBY" and "JCPenney" mean? Then you'll love this list of "31 Acronyms and Initials All Spelled Out". Really cool stuff! - [From Love to Bingo](https://www.robmark.com/blog/from-love-to-bingo/) - Check out this commercial for stock photography company, Getty Images, using only stock photography. So cool! - [Google Chrome Surpasses Internet Explorer](https://www.robmark.com/blog/google-chrome-surpasses-internet-explorer/) - One year after Google’s Chrome Browser beat out Mozilla’s Firefox Browser in its share of the market, Chrome came out on top of long time market share leader Internet Explorer in the results from StatCounter’s most recent data. Newcomer Google Chrome has only been on the market for three and a half years, making it - [Facebook Goes Public](https://www.robmark.com/blog/facebook-goes-public/) - So if you haven’t heard, Facebook went public at 11:00 a.m. this morning. As Ron Burgandy said, this is kind of a big deal. Financial scholars have tried to predict its opening price for months now, which ended up at $42 per share. Here’s a crazy fact: 82 million shares were traded in the first - [Social media for selfless acts of kindness](https://www.robmark.com/blog/social-media-for-selfless-acts-of-kindness/) - We hear lots of stories in the news about the evils of social media because of its intrusive nature. How about a story showing how social media is GOOD? Take a look at this Mashable article. It’s a story about Scott Widak, a 47-year old with Down syndrome and a terminal liver disease. Scott’s nephew, - [2011 Savannah/Hilton Head International Annual Report](https://www.robmark.com/blog/2011-savannahhilton-head-international-annual-report/) - Robertson & Markowitz Advertising and Public Relations is proud to show you the new 2011 Savannah/Hilton Head International Annual Report. The Annual Report was handed out at the Savannah Airport Commission May board meeting. Our client was very pleased with the final piece! Download the full report by clicking here. - [Lost Generation](https://www.robmark.com/blog/lost-generation/) - Diane passed this video along to the office and we had to share. As writers, we think this is an extremely cool and clever use of the English language...and a great message at that. Take a look for yourself. - [The Web is Dead](https://www.robmark.com/blog/the-web-is-dead/) - A few weeks ago we posted a powerful graphic about the rise and fall of online empires. It seems that just as AOL, Myspace and Yahoo saw unprecedented growth for a period of time, so did they see a steep decline as other online empires such as Google and Facebook rose to the top. As - [Social Media Monitoring and Reputation Management](https://www.robmark.com/blog/social-media-monitoring-and-reputation-management/) - In the age of "going viral", social media monitoring is now a vital part of a company's reputation management plan. That includes Facebook, Twitter, blogs, review sites and even Foursquare, as one European hotel learned. When guest Bindi Karia checked in to the NH Hotel in Amsterdam, she also checked in on Foursquare with a - [Where Are They Now?](https://www.robmark.com/blog/where-are-they-now/) - Today’s blog is a bit of a departure than what we normally do. Think of it as a “where are they now” segment featuring past employee, Casey Clinch. Casey worked at R&M in 2007 where she was an Account Coordinator. She has since moved to Florida where she works in the restaurant industry with her - [The Internet Hall of Fame](https://www.robmark.com/blog/the-internet-hall-of-fame/) - Bryan, our web developer, passed this article along today, and it's super interesting. It almost seems like it should have happened a long time ago, but The Internet Society has released its first inductees into the new Internet Hall of Fame. According to the article, the Hall of Fame "celebrates the Net's early geniuses, game-changers, - [Savannah Philharmonic Presents "A Night of Great Opera"](https://www.robmark.com/blog/savannah-philharmonic-presents-a-night-of-great-opera/) - Attention opera lovers! Our client, the Savannah Philharmonic Orchestra and Chorus, has a very special concert this Saturday, April 21 called "A Night of Great Opera". It’s not every day that world-renowned opera singers come to Savannah to perform in the gorgeous setting of the Lucas Theatre. The concert at 7:30 p.m. and will feature - ["Worst Breath on Earth" - Greatest Prank Ever?](https://www.robmark.com/blog/worst-breath-on-earth-greatest-prank-ever/) - Breath-freshening company, Tic Tac, has taken the concept of a flash mob to a whole new embarrassing level in its latest campaign. Imagine someone walking up to you on crowded street, asking you a question, and proceeding to pass out in front of you causing the hundreds of people around you to pass out too. - [Google Announces Over-Optimization Penalties](https://www.robmark.com/blog/google-announces-overoptimization-penalties/) - As a Savannah web company, we found Google’s recent announcement regarding SEO very interesting. Have you ever heard of “over-optimization”? It’s the term used to describe a website that abuses SEO with tactics such as overloading keywords intro copy, exchanging too many links or heavily optimizing title tags. In attempt to fool Google and rank - [Kraft Debuts Bacon Lovers' Dream](https://www.robmark.com/blog/kraft-debuts-bacon-lovers-dream/) - Hey bacon lovers – you will want to see this. Kraft debuted this very cool video in honor of its new product, Sharp Cheddar and Bacon Mac and Cheese. Let’s just say it took 1,000 slices of cooked bacon to make. - [Prepare to Enter the Zone!](https://www.robmark.com/blog/prepare-to-enter-the-zone/) - Last week, we gave you a behind-the-scenes look at the Fun Zone commercial shoot. Check out the finished product, titled"Prepare to enter the zone", and be on the look-out for it on the air starting this Thursday! - [The Rise and Fall of Online Empires](https://www.robmark.com/blog/the-rise-and-fall-of-online-empires/) - Remember the days when “you’ve got mail” was heard in offices across the nation? Or when picking your “top friends” on Myspace was a hobby? As new technologies are developed daily, others are falling by the wayside to make room. This link from CenturyLinkQuote.com gives you an unbelievably cool visual depiction of the rise and - [Visit Savannah: An Example on Creatively Using the New Facebook Timeline](https://www.robmark.com/blog/visit-savannah-an-example-on-creatively-using-the-new-facebook-timeline/) - The new Facebook Timeline layout is going to be required for all brand pages by this Friday, March 30. While some page admins are avoiding the changes like the plague, others have used it as opportunities to re-introduce their pages to their fans. Always on the social media cutting edge, Savannah’s own destination marketing group, - [Indie Bands Bring New Music to Advertising](https://www.robmark.com/blog/indie-bands-bring-new-music-to-advertising/) - We read a really interesting article on AdWeek.com today about how brand advertisers are turning to indie bands for their television and radio commercials’ background music. In the age of YouTube and Myspace, where new artists are being discovered every day, it makes sense for advertisers to hear a song they feel would be perfect - [The Top 10 Slogans of the Century](https://www.robmark.com/blog/the-top-10-slogans-of-the-century/) - As all of us "in the biz" know, a slogan can make or break an advertising campaign. Ever wonder what the best slogans of all time have been? Ad Age has compiled a list. We're sure you'll recognize the majority of these. What's your favorite ad slogan? - [Dollar Shave Club's Launch Video Goes Viral](https://www.robmark.com/blog/dollar-shave-clubs-launch-video-goes-viral/) - How exactly does one sell the concept of paying a dollar a month for shaving razors that are shipping right to your door? With a viral video of course! WARNING: The following video is rated ?. One bleeped “bad” word. Other than that, it’s PG and freaking good. Had to share! This is how you - [Running a Facebook Promotion](https://www.robmark.com/blog/running-a-facebook-promotion/) - So you want to run a Facebook promotion. We think that’s a great idea! Facebook promotions encourage user interaction, reward your customers for their participation and best of all, provide a clear call to action. However, there are several things you should know before you get started. Luckily, our friends at Mashable have broken it - [What Google's Privacy Changes Mean for You](https://www.robmark.com/blog/what-googles-privacy-changes-mean-for-you/) - You may or may not have heard about the privacy changes Google announced yesterday. In a nutshell, it is going to be able to collect more information on you than you ever thought was possible. The goal with these changes, according to Google, is to streamline your Google experience so that it is completely personalized - [A-Town Get Down is Tomorrow!](https://www.robmark.com/blog/atown-get-down-is-tomorrow/) - Just a reminder that the A-Town Get Down is tomorrow night at the Charles H. Morris Center located at 10 East Broad Street in downtown Savannah. The music festival honors the life of SCAD student, Alex Townsend, a junior at Savannah College of Art and Design who passed away in a car accident on Valentine’s - [Ad Spotlight: Target's "Color Changes Everything"](https://www.robmark.com/blog/ad-spotlight-targets-color-changes-everything/) - Target "wows" audiences again with its latest ad campaign touting its colorful spring fashions appropriately titled "Color Changes Everything", which premiered during the Grammys last week. Using a very playful version of everyone's favorite childhood song, Alouette, the whimsical 60-second spot brought the screen to life with bright colors, back flips and the famous Target - [A Tribute to Whitney](https://www.robmark.com/blog/a-tribute-to-whitney/) - We were very saddened to hear of the passing of Whitney Houston over the weekend. She was a once-in-a-generation talent, and her family is in our thoughts. Luckily, thanks to sites like YouTube, we are able to relive some of her best performances. By far, our favorite has to be the National Anthem from Super - [Social Media Trends for 2012](https://www.robmark.com/blog/social-media-trends-for-2012/) - The social media world is ever-changing, and the challenge isn't just keeping up. It's staying ahead of the game. That means knowing what the upcoming trends will be before they are trends. Luckily for us, several articles have already been released, including this one, that highlight what to expect in 2012 for social media. It's - [Elements Every Business Website Should Have](https://www.robmark.com/blog/elements-every-business-website-should-have/) - Mashable posted this article today about the 10 most important features your business website should contain. Many, if not all of these items seem like no-brainers, but you’d be surprised how many businesses’ websites are lacking the basics. To summarize Mashable: 1. Your website should be user-friendly and very easy to navigate. A clear navigation - [The Votes Are In: Super Bowl Ads 2012](https://www.robmark.com/blog/the-votes-are-in-super-bowl-ads-2012/) - Another Super Bowl has come and gone. Super Bowl Sunday is like Christmas in the advertising world, and in keeping with tradition, we are offering our thoughts on the best ads. We have to admit that there was not a clear homerun this year like there have been in years past. Betty White and “The - [Savannah Philharmonic Presents "Spring Awakening" Concert](https://www.robmark.com/blog/savannah-philharmonic-presents-spring-awakening-concert/) - Just in time for Valentine’s Day, the Savannah Philharmonic Orchestra presents their “Spring Awakening” concert that will welcome spring with three romantic selections from Beethoven, Bruch and Schumann. The concert is Saturday, February 11 at 7:30 p.m. at the lovely and historic Lucas Theatre for the Arts. Following Beethoven’s King Stephen Overture, audiences will have - [JCPenney Launches "Anti Sales" Rebranding Campaign](https://www.robmark.com/blog/jcpenney-launches-anti-sales-rebranding-campaign/) - If you’ve watched primetime television lately, you may have seen the new JCPenney ads. No, they don’t feature any clothes, or accessories or sales promotions. In fact, you don’t even know the ad is for JCPenney until the logo flashes on the screen at the end. What you do see is men and women desperately - [Kia and Bridgestone Release Super Bowl Teaser Ads](https://www.robmark.com/blog/kia-and-bridgestone-release-super-bowl-teaser-ads/) - With just over a week until Super Bowl XLVI, brands are releasing teasers of their anticipated ads. We discussed Volkswagen last week, and now Kia and Bridgestone have followed suit, enlisting help from several celebrities. Kia's teaser is only 16 seconds long and features Victoria's Secret model Adriana Lima. There's not much to the ad - [This viral video rocks.](https://www.robmark.com/blog/this-viral-video-rocks/) - THIS is how you make a viral video! Posted January 5, 2012 and has over 35,000,000 views! Just for fun! Enjoy! - [Volkswagen Gives Us a Super Bowl Teaser](https://www.robmark.com/blog/volkswagen-gives-us-a-super-bowl-teaser/) - Last year, Volkswagen wowed us with their innovative and very funny Super Bowl ad called “The Force”. This year, they are giving us a teaser of their Super Bowl ad that will premiere during the big game on Sunday, February 5. Keeping with the same Star Wars theme, we think it will be another audience - [DjDave Goes from Whole Foods to Hyundai](https://www.robmark.com/blog/djdave-goes-from-whole-foods-to-hyundai/) - Another viral video has changed someone’s life. David Wittman is better known as DJDave to the millions of people who have viewed his satirical viral video where he raps about his frequent ordeals with the Whole Foods parking lot. This hilarious and well-written song has over three million hits on YouTube with lines like “it’s - [Win From Within - The New Gatorade Campaign](https://www.robmark.com/blog/win-from-within-the-new-gatorade-campaign/) - Happy Friday y'all!! We are going to be very busy this weekend with the Savannah Tire Hockey Classic. Grab your tickets if you haven't already. It's a really fun event! We thought we'd leave you with Gatorade's latest commercial titled "Win From Within". We love it!! Great tagline, great commercial. Enjoy! - [The Citibank Rock Climber: Real or Fake?](https://www.robmark.com/blog/the-citibank-rock-climber-real-or-fake/) - If you've been watching television lately, you've probably seen the Citibank commercial where a very brave young woman free-climbs up to the top of a very tall rock formation. For thrill-seekers, it's exciting; for ground-dwellers like us, it is terrifying, even nauseating to watch. But there's one question we all have: is it real? CNN - ["Spirit of Giving" Results Announced!](https://www.robmark.com/blog/spirit-of-giving-results-announced/) - The results are in! We are very happy to announce that Hospice Savannah received the most selections in our "Spirit of Giving" Facebook survey. We are very excited to present such a deserving organization with $500 this Friday, January 6. Thanks to everyone who voted! - [Hockey Classic Only 9 Days Away!](https://www.robmark.com/blog/hockey-classic-only-9-days-away/) - There's only 9 more days until the Savannah Tire Hockey Classic and tickets are still on sale! Check out the television promo airing now! - [The Top Ten Christmas Animation Specials](https://www.robmark.com/blog/the-top-ten-christmas-animation-specials/) - In keeping with the holiday spirit, the blog, “Me and the Blue Skies”, has compiled a list of the “Top Ten Christmas Specials” to watch during this festive time of year. As a web development company, we are always keeping our eyes out for the latest and greatest in the technology world, but it is - [R&M Holds "Spirit of Giving" Charity Facebook Promotion](https://www.robmark.com/blog/randm-holds-spirit-of-giving-charity-facebook-promotion/) - They say it’s better to give than to receive, and Robertson & Markowitz invites you to help us help someone else this holiday season. Simply visit our Facebook page and take our “Spirit of Giving” survey, which allows you to select one of the following local charities: Second Harvest of Coastal Georgia, SAFE Shelter Savannah, - [New Hours for Fun Zone](https://www.robmark.com/blog/new-hours-for-fun-zone/) - Fun Zone Amusement & Sports Park has new holiday hours! Starting today, the park will be open every day (except Christmas) through January 8, 2012 to welcome all of the students out of school for the holidays. Bored at home? Looking for new ways to enjoy the beautiful Savannah December weather? Get down to Fun - [The Death of IE6](https://www.robmark.com/blog/the-death-of-ie6/) - Attention Internet Explorer 6 users (what’s left of you anyways)! As of January, you will no longer be able to use Internet Explorer 6…and you don’t have a choice. Microsoft has announced that they have begun an official countdown to the death of IE6 that will force all IE6 users to upgrade to a more - [Twitter Announces Major Changes for Brand Communication](https://www.robmark.com/blog/twitter-announces-major-changes-for-brand-communication/) - Microblogging giant, Twitter, announced major changes yesterday in an attempt to simplify its design and make it easier for businesses and brands to connect with their customers. Until now, Twitter did not have a feature or page specifically for brands, unlike Facebook and Google +. According to eweek.com, several new tabs will allow businesses to: - [City of Savannah Uses Foursquare to Encourage Use of Parking Garages](https://www.robmark.com/blog/city-of-savannah-uses-foursquare-to-encourage-use-of-parking-garages/) - We have to give a shout-out to the City of Savannah for its fun, interactive contest on the location-based social media website and app, Foursquare! Last week, they launched the Citizen Mayor Foursquare contest to encourage people to use the downtown parking garages. Anyone who achieved Mayor status by checking in to any one of - [Adweek Releases "10 Best Commercials of 2011"](https://www.robmark.com/blog/adweek-releases-10-best-commercials-of-2011/) - December means Christmas music, bright lights, presents and…”Best of 2011” lists. With the New Year quickly approaching, Adweek, has already released their picks for the “10 Best Commercials of 2011”. The list represents a wide variety of brands from candy to auto to video games and more along with an explanation for each pick. We - [Good luck to all the Bridge Run runners!](https://www.robmark.com/blog/good-luck-to-all-the-bridge-run-runners/) - The Enmark Savannah River Bridge Run is this Saturday, and it looks like it’s going to be another sell-out! R&M handlesthe public relations for the run, and it’s always one of our favorite events to be involved in. One of the most popular sports events in Savannah, the race continues to grow substantially as this - [New Critz Mercedes-Benz Television Spot](https://www.robmark.com/blog/new-critz-mercedesbenz-television-spot/) - Critz held their Mercedes-Benz Grand Opening on November 3, but they are celebrating with incredible savings all month long. R&M created this latest television spot highlighting the new Mercedes-Benz facility and featured vehicles. Take a look! - [Congratulations Dale Critz, Jr.!](https://www.robmark.com/blog/congratulations-dale-critz-jr/) - R&M would like to congratulate our client, Dale Critz Jr. of Critz, Inc., on being recognized as an outstanding philanthropist in our community. Dale was nominated by fellow community members, and, along with other nominees, was honored last night at the "Cocktails & Congrats to Our Community!" event in celebration of National Philanthropy Day. Sponsored - [Savannah Philharmonic Presents Weber, Tchaikovsky and Beethoven](https://www.robmark.com/blog/savannah-philharmonic-presents-weber-tchaikovsky-and-beethoven/) - Want to hear some extraordinary classical music this weekend by Savannah’s most talented musicians and singers? Then you won’t want to miss the Savannah Philharmonic Orchestra’s concert on Saturday, November 19 at 7:30 p.m. at the Lucas Theatre for the Arts. This performance is a must for any music-lover as it features the best in - [Savannah Festival Releases Holiday Spot](https://www.robmark.com/blog/savannah-festival-releases-holiday-spot/) - They say the early bird gets the worm, and that couldn’t be truer in when it comes to holiday shopping. And as more people try to get a head start on their Christmas shopping, so must advertisers get a head start on running their holiday ads. It may not be Black Friday yet, but our - [Announcing the Enmark Savannah River Bridge Run Animation Winner!](https://www.robmark.com/blog/announcing-the-enmark-savannah-river-bridge-run-animation-winner/) - R&M would like to congratulate Rob Poulsen of the SCAD Atlanta Campus for winning the Enmark Savannah River Bridge Run animation contest! Rob’s winning entry will be used in an upcoming promotional commercial put together by media partner, WTOC. Rob is a student in Professor Matthew Burge’s Motion Media Design class and created the animation - ["Max" Stars in Latest Savannah Tire Campaign](https://www.robmark.com/blog/max-stars-in-latest-savannah-tire-campaign/) - You might have remembered us introducing you to Savannah Tire's piggybank mascot, Max. We had a life-sized Max created out of fiberglass earlier this year to be used in television commercials and promotional appearances. Since then, we have created and aired three different commercials starring Max, and he is a real hit! The campaign, which - [R&M Says "Good Luck" to Rock 'n' Roll Runners!](https://www.robmark.com/blog/randm-says-good-luck-to-rock-n-roll-runners/) - Robertson & Markowitz would like to say "good luck" to all of our clients, friends and associates who are running in the Rock "˜n"™ Roll Savannah Marathon tomorrow!! We know specifically that Dale Critz, Jr. of Critz, Inc. is running the full marathon. What a fantastic challenge! We know he"™ll do great. It will certainly - [Wendy's Promotes New Product Line with Unique Commercials](https://www.robmark.com/blog/wendys-promotes-new-product-line-with-unique-commercials/) - Recently, we blogged about Wendy's new product line called "Dave's Hot and Juicy Burgers" that answered the 27-year old question, "where's the beef?". The commercials that have followed to promote the products have ranged from sentimental, starring Wendy Thomas, Dave Thomas' daughter and brand namesake to more playful, starring a guy wearing a t-shirt that - [Thank You Steve Jobs](https://www.robmark.com/blog/thank-you-steve-jobs/) - What can we say that hasn't already been said regarding Steve Jobs' death? We are a Mac office. Ted has never owned a PC. Apple has shaped our office and our lives in countless ways. When you build a lasting legacy in your own lifetime, it's obvious that the legacy will continue long after you're - [Visit Savannah YouYube Video Officially Launched!](https://www.robmark.com/blog/visit-savannah-youyube-video-officially-launched/) - Today we were very honored to attend the premiere of the Visit Savannah YouTube video that we helped produce back in June. It was so much fun to view the final product and see all of our efforts come to fruition. The video also premiered on YouTube today, and it is our ultimate goal that - [R&M Congratulates Tipton's on Re-opening](https://www.robmark.com/blog/randm-congratulates-tiptons-on-reopening/) - Robertson & Markowitz would like to congratulate Tipton’s Furniture, Appliances and Electronics on their grand re-opening at the Sangrena Plaza in Pooler. After months of retirement, owner Wayne Tipton decided he just couldn’t stay away from the store OR his customers. We are proud to have Tipton’s back as our client and have already rolled - [Congrats on the Move, WJCL!](https://www.robmark.com/blog/congrats-on-the-move-wjcl/) - Congratulations to TV station WJCL/WTGS on its big move this week! After more than 50 years at its Abercorn Street location right down the road from us, the station packed up and moved to Chatham Parkway where it will occupy the top floor of the Savannah Morning News building. With the move comes new equipment - [Politics and Advertising: The Ford Case](https://www.robmark.com/blog/politics-and-advertising-the-ford-case/) - Did the White House pressure Ford to pull its latest "Ford, Drive One" commercial? The White House says no. Insiders say yes. The commercial used the fact that Ford did not take any bailout money from the government in its mock press conference interview of real Ford buyers. It was influential and became frequently emailed - [Positive Advertising: The "Not Even Once" Campaign](https://www.robmark.com/blog/positive-advertising-the-not-even-once-campaign/) - Every once in a while working in the advertising industry really makes us feel good. A recent CBS News story showed the POSITIVE effects of advertising on changing teen behavior. The "Not Even Once" meth ad campaign that started in Montana, while disturbing to watch, led to an unprecedented drop in methamphetamine usage among teenagers - [9/11 Tribute Ads Offer Reflection...and Controversy](https://www.robmark.com/blog/911-tribute-ads-offer-reflectionand-controversy/) - Yesterday’s 10th anniversary of September 11 offered many touching tributes throughout the day, from halftime at NFL football games to patriotic-themed church services. Big brands such as State Farm and Budweiser offered their own tributes in the form of commercials that aired on major networks. Not surprisingly, there have been extreme opinions as to whether - [R&M Votes For Best Beers at the Craft Brew Fest](https://www.robmark.com/blog/randm-votes-for-best-beers-at-the-craft-brew-fest/) - The R&M office votes are in for the favorites from the Craft Brew Fest this past Saturday! Here’s what our employees had to say about their favorite beers: RJ Rockers Son of a Peach - “Perfect late summer beer for grilling and hanging with friends.” Harpoon UFO White - “I love a great wheat beer - [Daily Deals Losing Their Novelty](https://www.robmark.com/blog/daily-deals-losing-their-novelty/) - Our clients ask for our opinion about “daily deal” sites like Groupon and Living Social all the time, and to be honest, it truly depends on the business. The idea is excellent- offering your services at a discounted price to your customers in exchange for innovative advertising. That being said, with anything you give at - [A Note on Hurricane Irene](https://www.robmark.com/blog/a-note-on-hurricane-irene/) - Hurricane reporting is interesting. While local civil defense officials ask residents to evacuate to a safe area, Jim Cantore and his ilk rush to the targeted beachfront to stand in hurricane-strength winds and tell us NOT to go out in the hurricane. Really? It reminds us of when our parents would preach to us about - [A Tribute to Steve Jobs](https://www.robmark.com/blog/a-tribute-to-steve-jobs/) - At R&M, our worldview of computers centers on Apple and the Apple world centers on Steve Jobs. Yes. We're one of "them", Mac people – the people that just don't understand why anyone would own a PC! On Wednesday our worldview was shaken. It was announced that Steve Jobs, Apple's CEO and co-founder, has resigned - [R&M adds Hagemeyer Lighting to Client List](https://www.robmark.com/blog/randm-adds-hagemeyer-lighting-to-client-list/) - R&M is proud to announce the addition of Hagemeyer Lighting as a new client to our agency. Hagemeyer Lighting is an upscale, luxury lighting provider for Savannah, Hilton Head Island, Bluffton, Beaufort and more with an expansive showroom in Bluffton. We are creating a strategic advertising campaign for Hagemeyer Lighting that showcases its proximity to - [The Savannah Craft Brew Fest is Selling Out Quickly!](https://www.robmark.com/blog/the-savannah-craft-brew-fest-is-selling-out-quickly/) - One of our favorite events of the year is coming up Labor Day weekend- the Savannah Craft Brew Fest. This three-day festival is devoted solely to craft beer and local brewers and features informative seminars, tasty beer-pairing dinners, and the Grand Brew Tasting on Saturday, September 3. Overlooking the Savannah River and beautiful Historic Savannah, - [Max Shines In "Max on More Than Just Tires"](https://www.robmark.com/blog/max-shines-in-max-on-more-than-just-tires/) - R&M is very excited to present the first commercial for Savannah Tire starring their mascot "Max" in "Max On more Than Just Tires"! The commercial began running yesterday and we can't wait to hear what everyone thinks. This is the first of several commercials in their new campaign starring Max. We think Max is a - [Interactive Facebook Campaigns That Keep Users Engaged](https://www.robmark.com/blog/interactive-facebook-campaigns-that-keep-users-engaged/) - Running an effective, creative and memorable Facebook marketing campaign is challenging, no doubt. The average Facebook user is connected to more than 80 community pages, groups and events, and breaking through the clutter isn’t easy. That’s why these campaigns by big brands like National Geographic, Alamo and Craftsman really impressed us as attention-grabbing and interactive. - [Getting the Most Out of E-Commerce](https://www.robmark.com/blog/getting-the-most-out-of-ecommerce/) - As website developers, one of the most important aspects we keep in mind when creating a website is designing to our audience. We believe in putting ourselves in the place of a person using our clients’ sites and considering what they would want to see on the site as a potential customer. This is especially - [Bring back the old Old Spice Guy!](https://www.robmark.com/blog/bring-back-the-old-old-spice-guy/) - What are they thinking! Fabio has just been crowned the New Old Spice Guy. Really? Shouldn't he be the OLD New Old Spice Guy? While we are enjoying the tongue in cheek nature of the campaign extension (The ad below is great!), we hope that Isaiah Mustafa, the old Old Spice Guy, returns. At least - [R&M adds North Point Hospitality to Client List](https://www.robmark.com/blog/randm-adds-north-point-hospitality-to-client-list/) - R&M is very happy to announce the addition of North Point Hospitality Group, Inc. to our client list! The company acquires, owns and develops high-end, multi-brand, full-service hotels across the Southeast. They currently have a total of 29 hotels in cities including Savannah, Atlanta, Alpharetta and Nashville, with top-tier franchise partners including Hilton and Marriott. - [Sometimes, the ad speaks for itself.](https://www.robmark.com/blog/sometimes-the-ad-speaks-for-itself/) - This was too good to not share. Puts a lot in perspective, doesn't it? (via joshspector.com) - [Legal Implications of Social Media](https://www.robmark.com/blog/legal-implications-of-social-media/) - As social media marketers, we are constantly thinking about the different impacts that our statuses, tweets, interaction, content and promotional campaigns will have on our brand and reputation. How many new customers will we gain from this? How will this affect our top-of-mind awareness with our demographic? However, many social media marketers fail to recognize - [Facebook Partners with Skype to Bring Video Chat](https://www.robmark.com/blog/facebook-partners-with-skype-to-bring-video-chat/) - Yesterday Facebook made the exciting announcement that they will be partnering with Skype to provide users with the ability to make phone calls and conduct video conversations directly through their Facebook pages. This is significant for a few reasons. First, it simplifies communication by taking out the extra steps of downloading Skype software, setting up - [Shout Out to Featured Tweeter Erica Backus of Visit Savannah!](https://www.robmark.com/blog/shout-out-to-featured-tweeter-erica-backus-of-visit-savannah/) - Earlier in June, the Visit Savannah public relations crew attended the Public Relations Society of America Travel & Tourism conference in San Antonio, Texas where they learned all about internet marketing in the travel and tourism industry. Fellow attendee and national internet marketing company, Raven Internet Marketing, wrote a follow-up blog to the event that - ["The March Continues" On Mid Morning Live](https://www.robmark.com/blog/the-march-continues-on-mid-morning-live/) - Check out Enmark's Debbie Cannon and Carey Hilliard's TJ Hilliard on Mid Morning Live this morning promoting The March Continues! You can still purchase your $1 or $5 cut-out at any Savannah Tire, Enmark or Carey Hilliard's location until June 19! The March Continues so that one day all babies will be born healthy. - [R&M To Lead a Savannah Conga Line!](https://www.robmark.com/blog/randm-to-lead-a-savannah-conga-line/) - We have some fantastic news to share on this beautiful Friday. Next Saturday, June 11, R&M will be leading an exciting project along with Visit Savannah and Crescent Moon Productions to promote the city of Savannah. Already owning one of the highest social media rankings in the country, Visit Savannah is looking to take their - [Congratulations Laura!](https://www.robmark.com/blog/congratulations-laura/) - R&M would like to congratulate our fabulous media buyer, Laura Patty, on her nuptials this past weekend! Laura married her longtime boyfriend, Kris Rustman, in St. Louis, Missouri on Saturday, May 28. They are currently honeymooning at the Hyatt Regency Scottsdale Resort & Spa in Scottsdale, Arizona. From everyone at R&M, we wish Laura and - [SEO Homogenizing Creative Writing?](https://www.robmark.com/blog/seo-homogenizing-creative-writing/) - We ran across a pretty interesting article today that was worth sharing, as it’s becoming more and more of an issue. Due to the increased need for everything to have an online presence, it appears that search engine optimization is limiting creative writing. Whether it’s headlines or body copy, it’s essential to use a substantial - [Aflac Finds Its Voice, Teaches Lessons Along the Way](https://www.robmark.com/blog/aflac-finds-its-voice-teaches-lessons-along-the-way/) - We love a fun feel-good story, and this is certainly that. After a month-long search, Aflac has finally chosen the voice to bring its famous duck back to life. Dan McKeague of Hugo, Minnesota has accepted the challenge after impressing top Aflac executives who called him personally with the good news. There are two especially - [Signs You Might Work In PR](https://www.robmark.com/blog/signs-you-might-work-in-pr/) - Happy Friday everyone! It's no secret that PR professionals are definitely a unique breed with many similar characteristics. Fleishman-Hillard employee Lauren A. Fernandez shares a very entertaining list of 11 Signs You're a PR Professional on her blog today. Not only do we agree with all of them; we decided to add a few of - [Facebook "Like" Stickers? Yes Please!](https://www.robmark.com/blog/facebook-like-stickers-yes-please/) - These sound really fun. As if Facebook couldn't have expanded its empire any further, you can now purchase "Like" stickers to post anywhere and everywhere you sit fit. For R&M, that means inanimate objects around the office, our favorite clients, employees who think of great ideas and, of course, Ted’s turkey hunting pictures. Because Facebook - [The Power of Words](https://www.robmark.com/blog/the-power-of-words/) - We were passed along this powerful video and just had to share it. Hope you enjoy it as much as we did. - [Shameless Plug- Help Chaz Raise Money for Breast Cancer!](https://www.robmark.com/blog/shameless-plug-help-chaz-raise-money-for-breast-cancer/) - Our very talented graphic designer, Chaz Cruz, is running in the Susan G. Komen "Race for the Cure" next Saturday, April 16. Besides hoping to beat the time of 29:51 he set in the Critz Tybee Run 5k, Chaz has set a fundraising goal of $200. Now why should you donate? Well, besides the fact - [Campaign Profile: "The Crunch is Calling"](https://www.robmark.com/blog/campaign-profile-the-crunch-is-calling/) - We love when brands come up with really unique ways to engage their audience through social media- especially when that brand isn’t one you would normally think of being “cool” or “modern”. We’re talking about Wheat Thins, whose newest Twitter campaign called “The Crunch is Calling” has really taken the Twitterverse by storm. You wouldn’t - [Study: Majority of Americans Use Facebook](https://www.robmark.com/blog/study-majority-of-americans-use-facebook/) - As the largest social networking site in the world, Facebook seems to be celebrating milestones often these days, but this one is especially cool. According to a study performed by Edison research, Facebook can now truthfully claim that a majority of Americans use the site. The study concluded that 51% of Americans 12 years and - [Happy Birthday Twitter!](https://www.robmark.com/blog/happy-birthday-twitter/) - Yesterday, Twitter celebrated its 5th birthday. It’s hard to believe that the microblogging platform that was predicted to always play second fiddle to Facebook now has more than 200 million users and has completely changed the way we communicate, receive and share up-to-the-minute news, handle crises and natural disasters and generally “keep up” with people - [Jennifer Aniston Makes a Viral Video](https://www.robmark.com/blog/jennifer-aniston-makes-a-viral-video/) - Happy Friday everyone! Lately, there's been a lot of discussion over what makes a YouTube video go "viral". What is the secret formula to a million views? Luckily for us, Jennifer Aniston was kind of enough to answer this question in full detail. - [Experience the Fun at Fun Zone in Pooler!](https://www.robmark.com/blog/experience-the-fun-at-fun-zone-in-pooler/) - Tired of watching your kids sit in front of the TV all day? Looking for something fun and budget-friendly to do with your family? Look no further than Fun Zone Sport & Amusement Park in Pooler, Ga on Highway 80! Celebrating their much-anticipated post-renovation reopening just yesterday, Fun Zone offers something for the whole family - [Ken Wins Back Barbie and Does It In Style](https://www.robmark.com/blog/ken-wins-back-barbie-and-does-it-in-style/) - Happy Valentine's Day, everyone! In honor of the day of love, we'd like to share this article by AdFreak about Ken's quest to win back his beloved Barbie through a fully-integrated advertising, marketing and social media campaign. Ken goes to great lengths to prove his love for Barbie, as you can see in this video. - [2011 Super Bowl Advertising Winners](https://www.robmark.com/blog/2011-super-bowl-advertising-winners/) - Another Super Bowl has come and gone, and we’re counting down who we think are the advertising winners. They are, in no particular order: VW Passat “The Force” Easily the office and overall industry favorite, this ad is a home run whether you’re a Star Wars fan or not. How fun would it be to - [R&M's Comprehensive Pre-Super Bowl Advertising Preview](https://www.robmark.com/blog/randms-comprehensive-presuper-bowl-advertising-preview/) - This Sunday marks a pretty big day around here. Sure, the Super Bowl is easily the biggest sporting event of the year, but R&M is giving you a preview of what REALLY matters. The advertising! That’s right. We’re giving you all you need to know about 2011’s Super Bowl advertisers. For organizational purposes, we’ve divided - [2 Days Left Til the Critz Tybee Run!](https://www.robmark.com/blog/2-days-left-til-the-critz-tybee-run/) - We are now 2 days away from the 2011 Critz Tybee Run and there's still a few spots left for the 5k. Online registration is closed BUT you can still register at the Expo tomorrow! Here is the schedule for tomorrow and Saturday: Friday, February 4, 2011 9 a.m. – 7:00 p.m. - Packet Pick-Up - [Movin' On Up- Congratulations, CLG!](https://www.robmark.com/blog/movin-on-up-congratulations-clg/) - Congratulations are in order for our client, Coastal Logistics Group, Inc. After continued growth in the six short years they have been in business, they recently celebrated the grand opening of a state-of-the-art operations center in Garden City, Ga. Spanning 320,000 square feet, the facility has direct Norfolk Southern Rail access as well as convenient - [Why 3D Won't Work for Bud Light](https://www.robmark.com/blog/why-3d-wont-work-for-bud-light/) - With 3-D movies all the rage, it's only a matter of time before advertisers get in on the fun. Bud Light explains why 3-D tv spots are NOT a good idea for them. Pretty funny. - [Get your tickets for the Low Country Living Home & Garden Show!](https://www.robmark.com/blog/get-your-tickets-for-the-low-country-living-home-and-garden-show/) - Looking for ideas to improve your home or garden? Well look no further than the 11th Annual Low Country Living Home & Garden Show taking place this weekend! Find thousands of square feet of landscapes, gardens as well as celebrity and gardening seminars at the Savannah International Trade & Convention Center on Friday, January 21 - [Lisa Almost Drops Max!](https://www.robmark.com/blog/lisa-almost-drops-max/) - This, folks, is what happens when a *vertically challenged* Lisa attempts to put on Max's head at the Savannah Tire Hockey Classic. Haha! Thanks to all who came, by the way. What a great event. And Max didn't fall once! - [Top YouTube Videos of 2010](https://www.robmark.com/blog/top-youtube-videos-of-2010/) - As we near the end of the year, you're going to see a lot of superlative lists for 2010 in and around the Internet. This particular one is CNN's countdown of the "Top 10 YouTube Videos for 2010". Some on the list are surprising; others - not so much. What's espcially fascinating is what happens - [A Holiday Wishlist - SEO Style](https://www.robmark.com/blog/a-holiday-wishlist-seo-style/) - Search engine optimization is a never-ending, always-changing process that we, as a Savannah, Georgia based website development company, are constantly perfecting. That means reading, researching and evaluating the latest Internet trends and best practices. And in keeping with the holiday spirit, we would like to toss in our agreement with this great blog’s SEO holiday - [Breaking News: Enmark Savannah River Bridge Run Sold Out](https://www.robmark.com/blog/breaking-news-enmark-savannah-river-bridge-run-sold-out/) - Exciting news today! The Enmark Savannah River Bridge Run has officially sold out, meeting it's 5,000-person cap two days early. With participation at an all-time high, this is the first-ever sell out of the Bridge Run prior to the race’s Expo, this year on Friday, December 3, and the third time the Bridge Run has - [A Lesson in Social Media Responsibility](https://www.robmark.com/blog/a-lesson-in-social-media-responsibility/) - At R&M, we usually try to stay away from politics and subjects that are generally polarizing. This week, however, a certain politician’s daughters made for a pretty good industry-related lesson we should all consider: responsibility while using social media. If you’re wondering what we mean, let us explain. Like many girls her age, Willow Palin, - [Enmark Savannah River Bridge Run Commercial Premiere](https://www.robmark.com/blog/enmark-savannah-river-bridge-run-commercial-premiere/) - As promised last week, we are happy to premiere the television spots for the 2010 Enmark Savannah River Bridge Run using Daniel J. Wegendt's winning animation design. Enjoy! - [Robmark congratulates the Enmark Savannah River Bridge Run animation winner!](https://www.robmark.com/blog/robmark-congratulates-the-enmark-savannah-river-bridge-run-animation-winner/) - In September, we announced the winner of the t-shirt contest for the Enmark Savannah River Bridge Run. With the event less than a month away, we are excited to announce the winner of this year’s animation contest. The talented students at SCAD Atlanta did not disappoint with their entries, and it was difficult to pick - [Savannah Philharmonic Welcomes David Pratt as Executive Director](https://www.robmark.com/blog/savannah-philharmonic-welcomes-david-pratt-as-executive-director/) - In the midst of their 2010-2011 season, the Savannah Philharmonic is excited to have a new member aboard its team. David Pratt was recently named Executive Director and will certainly be an asset to the organization. Hailing originally from Australia, David has an extensive background including management and leadership roles with the performing arts, film - [Political Advertising: Great for TV Stations, Bad for Everyone Else](https://www.robmark.com/blog/political-advertising-great-for-tv-stations-bad-for-everyone-else/) - As the 2010 election draws to a close, most of us are breathing a sigh of relief as this marks the end of the 2010 onslaught of political advertising! However, the media may not be so happy. Election spending this year may top $3 BILLION! Every political season advertising becomes "precarious" in a number of - [Study: Radio Industry Looks for Opportunities in Smartphone Apps](https://www.robmark.com/blog/study-radio-industry-looks-for-opportunities-in-smartphone-apps/) - Interesting news from the experts at Arbitron that looks at the impact that smartphones have had on the way we conduct our everyday lives. People with smartphones use them for everything- to check the weather, shop for new clothes, pay their bills- the list goes on, and app developers look to make millions this year. - [Critz Tybee Run Opens T-Shirt Contest to the Public](https://www.robmark.com/blog/critz-tybee-run-opens-tshirt-contest-to-the-public/) - Calling all artists! Want to have your artwork displayed on a t-shirt that people all over the country will wear? The 2011 Critz Tybee Run – Half Marathon and 5K organizers have opened the third annual Critz Tybee Run t-shirt and poster design contest to the public. One winning design will be chosen from the - [From Production to Radio](https://www.robmark.com/blog/from-production-to-radio/) - A while back, we showed you the "behind the scenes" look at radio production for the new Benedictine Military School "I am one of the 400" campaign featuring four very talented students. As promised, the spots are finished and running, and you can hear them below. We think they turned out great! Thank you again - [Wendy's High School Heisman Honors Academic and Athletic Excellence](https://www.robmark.com/blog/wendys-high-school-heisman-honors-academic-and-athletic-excellence/) - It’s that time of year again! While ESPN is compiling highlight reels and statistics to make cases for their Heisman Trophy candidates, Wendy’s is accepting applications for its Wendy’s High School Heisman program. Since 1994, Wendy’s has honored high-school senior men and women across the nation for excellence in athletics, academics and community/school leadership. Locally, - [Savannah Chapter PRSA Interest Meeting Tomorrow!](https://www.robmark.com/blog/savannah-chapter-prsa-interest-meeting-tomorrow/) - Exciting news for public relations professionals here in Savannah! After much anticipation, Savannah is holding an interest meeting for a possible Savannah PRSA Chapter tomorrow, September 30 at 8:30 am at the Savannah Area Chamber of Commerce. For those of you unfamiliar with PRSA, it is the world’s largest professional public relations and communications organization. - [Happy Birthday, Google!](https://www.robmark.com/blog/happy-birthday-google/) - Search engine giant, Google, celebrates its 12th birthday today. In honor of that, here are a few fun facts about the company. The name "Google," is actually a play on the word "googol," which is the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, - [Football Season Brings the Laughs](https://www.robmark.com/blog/football-season-brings-the-laughs/) - September means all things football, and with that comes funny football commercials. There are many out there that are making us laugh, but for our money, DirectTV has some of the best. Take a look at a couple of our favorites below. - [The Weekend Getaway Just Got Easier!](https://www.robmark.com/blog/the-weekend-getaway-just-got-easier/) - Major buzz is surrounding our client, Savannah / Hilton Head International, after recently announcing the addition of Allegiant Air to its current list of airlines, bringing the number of airlines to six. With weekly flights to and from Fort Lauderdale, Florida for as low as $29.99 each way, we know that affordable weekend getaways and - [Facebook Surpasses Google in Minutes Per Month](https://www.robmark.com/blog/facebook-surpasses-google-in-minutes-per-month/) - Facebook reached a pretty significant milestone yesterday after recently reaching the 500 million users mark. According to market researcher, ComScore, it seems that people are hanging out on Facebook more than they are Google. That means the search engine, YouTube, Gmail and Google News combined. The numbers are even more staggering. ComScore has reported that - [Congratulations Coastal Logistics Group, Inc!](https://www.robmark.com/blog/congratulations-coastal-logistics-group-inc/) - R&M would like to give a special congratulations to our client, Coastal Logistics Group, Inc., on being named to Inc. Magazine’s 500/5000 for the second year in a row as one of the nation’s fastest growing companies! The 2010 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2006 to 2009 and includes - [Google Instant to Shift SEO Strategies](https://www.robmark.com/blog/google-instant-to-shift-seo-strategies/) - At Robmark Interactive, we are constantly striving to learn the latest and greatest on search engine optimization for our web clients, as it is continually changing and evolving. Yesterday, as we’re sure many of you have read, Google announced the launch of its new search interface, Google Instant. Google describes this as “a new search - [Kudos from the Classic Center](https://www.robmark.com/blog/kudos-from-the-classic-center/) - Coming off the heels of our annoucement that The Classic Center website has launched, we received some great news today. Chris Adams, Robmark Interactive's web developer, has received The Classic Center’s “Service Excellence” award for August, 2010. Each month, Classic Center employees submit nominations, then vote on who has provided them with the best example - [Run, Walk or Crawl: The 2010 Enmark Savannah River Bridge Run](https://www.robmark.com/blog/run-walk-or-crawl-the-2010-enmark-savannah-river-bridge-run/) - Calling all runners! At R&M, we’ve been busy gearing up for the 2010 Enmark Savannah River Bridge Run. Always a popular event here in Savannah, this year’s Bridge Run is taking place on Saturday December 4, 2010. For those of you unfamiliar with the run, imagine crossing over Savannah’s Talmadge Bridge, which is 1.4-miles long - [R&M's television spot for this year's Savannah Craft Brew Fest](https://www.robmark.com/blog/randms-television-spot-for-this-years-savannah-craft-brew-fest/) - Check out R&M's television spot for this year's Savannah Craft Brew Fest, taking place September 3-4. Need tickets? You can buy them on-line at www.savannahcraftbrewfest.com. Come join the fun! We'll see you there! - ["Art & Copy" Documents Creative Side to Advertising](https://www.robmark.com/blog/art-and-copy-documents-creative-side-to-advertising/) - Ever wonder how great ideas turn into great advertising? The R&M office took a field trip today…to the conference room…and watched a fascinating documentary about the advertising industry called “Art & Copy.” The documentary, which was released in 2009, has won its share of independent films awards and features legends in the biz such as - ["The Social Network" Provides Intriguing Take On Facebook's Origin](https://www.robmark.com/blog/the-social-network-provides-intriguing-take-on-facebooks-origin/) - We're sure you've probably heard the buzz, read an article or even seen the trailer, but "The Social Network" is too intriguing to not mention on here at least once. We've posted the trailer below for those of you who haven't seen it. The story takes us through Facebook founder Mark Zuckerberg's journey to become - [Update: The Numbers Are In for the Old Spice Campaign!](https://www.robmark.com/blog/update-the-numbers-are-in-for-the-old-spice-campaign/) - Well that was fast. A little over a week since we posted the blog about the viral success of the Old Spice “Smell Like a Man” YouTube campaign, the numbers that really matter are in…and they’re good. Nielsen is reporting that Old Spice has seen a 107% increase in sales in the last month along - ["Smell Like a Man" Viral Campaign Breathes New Life Into the Old Spice Brand](https://www.robmark.com/blog/smell-like-a-man-viral-campaign-breathes-new-life-into-the-old-spice-brand/) - We love the Old Spice "Smell Like a Man" viral campaign right now for many reasons. These videos have really taken on a life of their own thanks to an innovative use of social media and lovable signature character played by actor Isaiah Mustafa. What we find especially interesting about the campaign, besides the obvious - [R&M Welcomes Back the Savannah Business Journal Print Edition](https://www.robmark.com/blog/randm-welcomes-back-the-savannah-business-journal-print-edition/) - In an age where the print industry has seen better times, we’re very happy to announce the return of the print edition of the Savannah Business Journal! The publication had decided to cut back to running only online in January 2010. However, they are returning to print August 2, 2010. For those of you unfamiliar - [Mell/Walsh Foundation to Hold Benefit Dinner and Golf Tournament](https://www.robmark.com/blog/mellwalsh-foundation-to-hold-benefit-dinner-and-golf-tournament/) - We have some client-related announcements to share with you today. The Vic Mell/Jim Walsh Foundation is sponsoring a benefit dinner and golf tournament the last weekend in July. The dinner is being held on Friday, July 30, 2010 at Kevin Barry’s Pub on River Street starting at 6:00 p.m. The event will feature a pre-dinner - [Savannah Philharmonic Announces 2010-2011 Season](https://www.robmark.com/blog/savannah-philharmonic-announces-20102011-season/) - Happy Friday everyone! We're very excited to share with you the dates for the 2010-2011 concert series for our client, Savannah Philharmonic. If you haven't been to one of their concerts, now is your chance! Season tickets are on sale now at the SCAD Box Office and online at https://tickets.scadboxoffice.com. The 2010 – 2011 Philharmonic - [Powerful Viral Pantene Commercial](https://www.robmark.com/blog/powerful-viral-pantene-commercial/) - A client shared this with us and we just had to share it with you. Check out this beautiful and powerful commercial by Pantene. This video has been viewed 3 million times. Has Pantene sold any hair care products with it? We don't know, but 3 million internet viewers are talking about it. - [Happy Social Media Day!](https://www.robmark.com/blog/happy-social-media-day/) - Robertson & Markowitz Advertising and Robmark Interactive would like to wish everyone a happy Social Media Day! Today is the day we celebrate the revolution of social media as a profound way to engage and communicate with one another in real time. Sites like Facebook, Twitter and YouTube have completely transformed the way we give - [More Congratulations: James and Madison Daly](https://www.robmark.com/blog/more-congratulations-james-and-madison-daly/) - More congratulations are in order for our client Benedictine Military School on having two more student athletes recognized with outstanding achievement. James and Madison Daly are the Savannah Morning News High School Boys Tennis Players of the Year. Click this link for the full story. - [Congratulations Carson Villa!](https://www.robmark.com/blog/congratulations-carson-villa/) - Robertson & Markowitz would like to congratulate Carson Villa, a senior at Benedictine Military School, on his being named Greater Savannah Spring Sports Athlete of the Year! Click here to read all about Carson's accomplishments. - [Savannah Philharmonic Donates $4,500 to Anderson Cancer Institute](https://www.robmark.com/blog/savannah-philharmonic-donates-4500-to-anderson-cancer-institute/) - Weekends are hard to let go, but Mondays are always better when we can brag about the great work of our clients. Our client, Savannah Philharmonic, has generously donated $4,500 to the Memorial Health Foundation in honor of the Curtis and Elizabeth Anderson Cancer Institute. The donation was raised from last season’s Beethoven 9th concert - [BP PR Twitter Spoof Provides Satirical Commentary to Tragic Situation](https://www.robmark.com/blog/bp-pr-twitter-spoof-provides-satirical-commentary-to-tragic-situation/) - There’s an endless amount we could say about the PR nightmare that is the BP oil spill. The situation was handled poorly from the start, and BP CEO Tony Hayward hasn’t done himself any favors with his unfortunate comments downplaying the severity. In general, BP has taken a particularly passive approach in making any public - [Snickers "Divas" Ad Keeps Campaign Buzz Alive](https://www.robmark.com/blog/snickers-divas-ad-keeps-campaign-buzz-alive/) - As we’ve mentioned before, ensuring that your advertising campaign has “legs” and longevity can be the difference between success and failure. In other words, once the initial buzz wears off, what’s going to keep the campaign rolling? Example: Snickers. On the heels of their wildly successful Super Bowl ad called “Game”, starring Betty White and - [Truth in Advertising](https://www.robmark.com/blog/truth-in-advertising/) - We’ve talked about the issue of “truth in advertising” a few times before but it bears repeating that it’s the single most important element your advertising campaign can contain. As obvious as it sounds, some companies are still learning the hard way that their product needs to do what their advertising says it will do. - [Where My Kids At? Toyota Presents: The Swagger Wagon](https://www.robmark.com/blog/where-my-kids-at-toyota-presents-the-swagger-wagon/) - If you've seen the new Toyota Sienna ads, you know that they focus on the Sienna being an escape from your average kid-toting, uncool minivan. What has followed is a wonderfully clever series of YouTube videos, courtesy of Toyota, featuring the Sienna Family and their hot new single, Swagger Wagon. Enjoy! - [Undercover Boss: Critz Edition](https://www.robmark.com/blog/undercover-boss-critz-edition/) - Check out Savannah's local version of Undercover Boss featuring our very own client, Dale Critz, Jr., President of Critz BMW, Mercedes, Buick and GMC. Great job, boss! :) - [Facebook Unveils the Universal "Like" Button](https://www.robmark.com/blog/facebook-unveils-the-universal-like-button/) - Much has been made recently about the plethora of changes that Facebook announced last week, all of which surround the concept of the universal like button. If you’re unsure of what I’m referring to you’ve come to the right place. We break it all down below and give our thoughts on how these changes will - [What Makes a Great Internet Ad?](https://www.robmark.com/blog/what-makes-a-great-internet-ad/) - Over the last decade we have seen a significant rise in Internet advertising. Many of our clients request us to design and build ads that will be featured on websites. Whether skyscrapers (tall and skinny) or banner (wide and short), we’ve designed them all. Featuring flash, animation, links and clever copy, the ads we provide - [Social Media Language Best Left on the Internet](https://www.robmark.com/blog/social-media-language-best-left-on-the-internet/) - Let’s face it, getting a message across in 140 characters or less can be a challenge. Shortcuts, abbreviations and condensed words are tools almost all of us have used to deliver our messages fast. Whether on Facebook, blogs, twitter or social networking sites, proper English is losing its foothold to more popular Internet slang. A - [The Impact of Apple vs. Adobe](https://www.robmark.com/blog/the-impact-of-apple-vs-adobe/) - The battle of Adobe vs. Apple rages on and seems to have taken a definitive turn as Apple previewed its iPhone 4.0 last Thursday. If you’re unfamiliar with the subject, the gist of it goes something like this: Apple CEO, Steve Jobs, is not a big fan of Adobe Flash. Because of this, the iPhone - [Domino's Campaign Follow-Up: "Pizza Holdouts"](https://www.robmark.com/blog/dominos-campaign-followup-pizza-holdouts/) - A few months ago we highlighted the Domino’s “Pizza Turnaround” campaign. Domino’s actually listened to its critics about the taste of its pizza, made necessary changes, and re-introduced the new product at a low price for its customers to re-evaluate while at the same time re-positioning its brand as a brand that actually listens to - [Word of Mouth Marketing the Latest Method of Persuasion](https://www.robmark.com/blog/word-of-mouth-marketing-the-latest-method-of-persuasion/) - Marketers employ a number of ways to persuade their audience to take action. From advertising to public relations to social media, the marketing landscape is constantly changing as technology evolves. A trend that has emerged recently may have several repercussions for your brand, both good and bad. Good old-fashioned word of mouth is the latest - [Laugh of the Day](https://www.robmark.com/blog/laugh-of-the-day/) - Ahhh spring is here. The birds are chirping, the flowers are blooming and this pretty much sums up how we're all feeling this time of year: - [NY Times Best Selling Authors enlist Twitterverse to help write their books.](https://www.robmark.com/blog/ny-times-best-selling-authors-enlist-twitterverse-to-help-write-their-books/) - If you’ve ever thought about writing a book, this is a great idea for writer’s block. In an unprecedented literary experiment, New York Times Best Selling author, Neil Gaiman, completely changed the way we tell stories by partnering with BBC Audiobooks America to co-author a book with…the Twitterverse. That’s right. Gaiman wrote the first line - [Microsoft Unveils Sneak Peek of IE9](https://www.robmark.com/blog/microsoft-unveils-sneak-peek-of-ie9/) - Interesting bit of nerdy news today for all of our web developers out there: Microsoft unveiled a sneak peek of its newest web browser, Internet Explorer 9, or IE9. The unfinished product, which has no scheduled release date at this time, is aimed towards web developers and the über technically savvy. What’s pretty cool about - ["Sarah Killen, your life is about to change.](https://www.robmark.com/blog/sarah-killen-your-life-is-about-to-change/) - This story is absolutely fascinating. Former Tonight Show host, Conan O’Brien, is best known for his red hair, his falling out with NBC over his talk show and most recently, his quirky and outrageous tweets that often make no sense whatsoever. Here is one such example: “Today I connected all the freckles on my arm - [Scandals, Economy are Making Endorsement Deals Rare for Athletes](https://www.robmark.com/blog/scandals-economy-are-making-endorsement-deals-rare-for-athletes/) - The public apology is in the books and the rehab stints are over but the backlash from the Tiger Woods scandal is still surfacing in some pretty interesting ways. Once the most “endorsed” athlete, Woods has been dropped from brands such as Accenture, Tag Hauer, Gatorade and Gillette in light of his recent “transgressions”. Tiger - [The Google Buzz Launch: What Went Wrong](https://www.robmark.com/blog/the-google-buzz-launch-what-went-wrong/) - It was supposed to be the next biggest thing since Facebook and Twitter. Instead, the February 9th launch of Google’s social networking tool, Google Buzz, brought more anger than excitement. If you have a Gmail account, and tens of millions of you do, it must have come as a surprise to log in to - [Nike's "Human Chain" Ad](https://www.robmark.com/blog/nikes-human-chain-ad/) - There's not a whole lot to say about Nike's new Olympics ad except that it's just really cool. Visibly intriguing. Enjoy! - [Critz Tybee Run a Huge Success](https://www.robmark.com/blog/critz-tybee-run-a-huge-success/) - Happy Wednesday everyone! We are excited to report that the 2010 Critz Tybee Run was a huge success. The event was a sell out with 3,000 people registering and approximately 2,800 actually running or walking despite some inclement weather. So many volunteers, sponsors and participants made this event possible. The end result of everyone's great - [Super Bowl Ad Winners and Losers](https://www.robmark.com/blog/super-bowl-ad-winners-and-losers/) - Another Super Bowl has come and gone and the advertising industry is buzzing about the latest ads. Here at R&M, we have also compiled our thoughts on this year’s Super Bowl ads. Our thoughts are below. Because there were so many that we liked for different reasons, they are broken down into categories. Here’s the - [Laura is totally famous!](https://www.robmark.com/blog/laura-is-totally-famous/) - Congrats to our very own fabulous media buyer, Laura Patty, for her appearance on WJCL's nightly news this week! Laura was interviewed about her preparation for the Critz Tybee Run's Half Marathon. She has been training for the Half Marathon since December and began with the Savannah River Bridge Run's 5k. Check out the video - [When Taking Risks Goes Wrong: 10 of the Worst Super Bowl Ads Ever Created](https://www.robmark.com/blog/when-taking-risks-goes-wrong-10-of-the-worst-super-bowl-ads-ever-created/) - Advertising’s biggest stage, the Super Bowl, is almost upon us and we at Robmark are more than excited to see what the latest and greatest commercials will be. Some of the most memorable ads of all time debuted during the most-watched televised event of the year, and brands will go to extreme lengths to make - [Robmark wins Coastal Logistics Group, Inc.](https://www.robmark.com/blog/robmark-wins-coastal-logistics-group-inc/) - Hi all! We got some exciting news this week that I wanted to share. R&M has been selected as the creative firm for Coastal Logistics Group, Inc. here in Savannah. In the coming months, we will be developing a fully integrated marketing campaign for them including advertising, branding, public relations, social media and the creation - [Truth in Advertising: The Domino's Story](https://www.robmark.com/blog/truth-in-advertising-the-dominos-story/) - If you’ve been watching TV recently, you might have seen the new Domino’s ads that promote their newly reinvented pizza. We’d like to take this opportunity to give a big shout-out to the creative team for such a great campaign. When it comes to the phrase “truth in advertising,” brands usually take that to - [Social Media's Impact on the Haiti Crisis](https://www.robmark.com/blog/social-medias-impact-on-the-haiti-crisis/) - It’s been said time and time again that social media is changing the landscape of how we receive news and share information. This has been evidenced convincingly with the role that social media has played in the breaking news and relief efforts for the recent devastating earthquake that hit the poor country of Haiti - [Coming Soon: 2010 Critz Tybee Run](https://www.robmark.com/blog/coming-soon-2010-critz-tybee-run/) - Happy Thursday everyone. It’s nice to finally feel the weather start to warm up here in Savannah, or at least get above freezing. Warm weather is exactly what we’re hoping for February 6th, as well. Why, you ask? It’s the day of the 2010 Critz Tybee Run. For those of you who are unfamiliar with - [Super Bowl Ad Prices Drop as Recession Continues](https://www.robmark.com/blog/super-bowl-ad-prices-drop-as-recession-continues/) - If you’re football fanatics like us, January is an exciting time. The playoffs are well under way and each game brings us that much closer to the mother of all football games: Super Bowl XLIV. For us, though, the Super Bowl isn’t just about the football; it’s a chance to view what will most - [The Future of Social Media](https://www.robmark.com/blog/the-future-of-social-media/) - Happy New Year, everyone. You are officially reading Robertson and Markowitz’s first blog post of the new decade. After a restful break, we are back in full force at R&M and have some exciting projects planned for 2010. To start the new year off right, I’d like to continue where we left off. In the - [Which social media tool had the biggest impact this decade?](https://www.robmark.com/blog/which-social-media-tool-had-the-biggest-impact-this-decade/) - With Christmas in less than 24 hours, R&M will be taking a much-appreciated break until the New Year. That’s right, folks. In just a little over a week, we’ll say good-bye to 2009, only this time we’ll also be saying good-bye to the 2000s. It feels like just yesterday people were buying water and canned - [R&M's Rockin' Holiday Card](https://www.robmark.com/blog/randms-rockin-holiday-card/) - Hi all! Take a look at our super awesome digital holiday card that is also posted on our website. Don't we sound pretty? :) - [Some Exciting News](https://www.robmark.com/blog/some-exciting-news/) - On this wonderfully chilly and sunny Wednesday afternoon, Robertson & Markowitz has some very exciting news to share. Our web development division, Robmark Interactive, has been chosen to completely recreate a dynamic, multi-faceted website for The Classic Center in Athens, Ga. The Classic Center is Northeast Georgia’s premiere performing arts and special events venue. They - [Tweet Your Way to a New Job](https://www.robmark.com/blog/tweet-your-way-to-a-new-job/) - In today’s economic environment, it’s no secret that finding a job has become an undeniably difficult process. Setting yourself apart from the countless others who are competing for the same job is not an easy task, especially when all you have to show is a resume and cover letter. That’s why some companies have turned - [Gotta Give Props to the Geico Creepy Eyes Campaign](https://www.robmark.com/blog/gotta-give-props-to-the-geico-creepy-eyes-campaign/) - As advertising professionals, knowing what makes a great advertising campaign is in our job description. There are many elements of a successful campaign that all work together, from the tagline to the creative concept to the production and everything in between. In my honest opinion, however, the most important element of a great advertising campaign - [Great Moments in False Advertising](https://www.robmark.com/blog/great-moments-in-false-advertising/) - This article is a little more than a week old, but I thought it was worth sharing. I know we’ve all seen and heard promises in advertising that have made us go “hmmmm.” Phrases such as “lose 10 pounds in 2 weeks guaranteed” and “boosts energy and metabolism” are just a few of the more - [Tiger Woods: A Lesson on Bad PR](https://www.robmark.com/blog/tiger-woods-a-lesson-on-bad-pr/) - Happy Monday! I hope you are all well rested after a wonderful Thanksgiving Break. As you can tell, the blog took a little hiatus last week due to deadlines and the short holiday week but we are back in full force! With that said, onto today’s topic at hand: PR gone wrong. I am an - ["Unfriend" Chosen as Oxford Dictionary's 2009 Word of the Year](https://www.robmark.com/blog/unfriend-chosen-as-oxford-dictionarys-2009-word-of-the-year/) - Last month, I wrote about the evolution of the English language to something more casual and conversational as a result of texting, tweeting, Facebook, and all things digital. Still don’t believe me? The Oxford Dictionary has chosen the word “unfriend” as its 2009 Word of the Year. For any newbies out there, to “unfriend” means - [Preserving Your Brand's Name in the Twitterverse](https://www.robmark.com/blog/preserving-your-brands-name-in-the-twitterverse/) - There’s no doubt that a brand’s name is its lifeline, but what happens when your brand’s name is being used by someone else? This is the reality that a lot of marketers are facing as they try and save their brands’ reputations from mystery impersonators on Twitter, who are now being referred to as “squatters.” - [The Intern Diaries](https://www.robmark.com/blog/the-intern-diaries/) - Hey everyone! My name is Taylor Critz and I am currently a sophomore in college. I am taking some time off and until next semester, I am working as an intern at Robertson & Markowitz. It is my first real internship with the exception of my high school senior project where I shadowed a trauma - [Does social class play a part in choosing your social network?](https://www.robmark.com/blog/does-social-class-play-a-part-in-choosing-your-social-network/) - According to social media expert Mashable, in February of 2009, Facebook officially overtook Myspace as the #1 social networking site on the web. While Myspace is in a comfortable second place, Twitter is quickly gaining support in third. These statistics only beg the question that’s been asked a million times since these sites were first - [Where have all the hyphens gone?](https://www.robmark.com/blog/where-have-all-the-hyphens-gone/) - As the social media specialist for Robertson and Markowitz, it should be no surprise that I talk a lot about social media’s great impact on our industry and society in general. In the age of texting, tweeting, blogging, and status updates, conversation has become more and more casual and informal. It’s obvious that social media - [Flash for Mobile Devices? Sooner than you think.](https://www.robmark.com/blog/flash-for-mobile-devices-sooner-than-you-think/) - I am continually amazed at how quickly technology is evolving. Just when you think it’s hit a plateau, something new comes out that just blows your mind. The Internet is cool. Cell phones are cool. And then Blackberrys and the iPhone came out and combined the two and that was just really cool. It’s crazy - ["Balloon Boy" Blunder Illustrates Bad PR](https://www.robmark.com/blog/balloon-boy-blunder-illustrates-bad-pr/) - Unless you’ve been living under a rock for the past 6 days, there’s no doubt that you’ve heard all about Falcon Heene, better known as “balloon boy” and the publicity stunt that is rocking the nation. Everyone’s hearts went out to poor little Falcon who was said to be trapped in a flying saucer/balloon type - [Vocabulary you should know](https://www.robmark.com/blog/vocabulary-you-should-know/) - “Happy Monday everyone!! I can't believe it's already October 19th, but it's finally starting to feel like fall here in good ol' Savannah. I'd like to start today's blog out with a personal story. My favorite teacher ever was my high school chorus teacher. She and I were very, very close and even after I - [All About Google Voice](https://www.robmark.com/blog/all-about-google-voice/) - So if you read Tuesday's blog post about our great launch with Mike Hostilo, you might remember me mentioning that potential customers will be able to reach Mike Hostilo directly on his website through Google Voice. I'm sure if you are all familiar with Google, as it is the most popular search engine on the - [Robertson & Markowitz enters the social media world!](https://www.robmark.com/blog/robertson-and-markowitz-enters-the-social-media-world/) - Hello blogosphere! As the newest member of the Robmark team, I wanted to introduce myself and tell you a little bit of what I’ll be doing here at Robmark. My name is Ginny Sanderlin and as Robmark’s “Social Media Specialist,” I’m very excited to introduce social media as a new aspect to our marketing strategy. - [Robertson & Markowitz celebrates 19 years!](https://www.robmark.com/blog/robertson-and-markowitz-celebrates-19-years/) - Let’s take a little trip down memory lane to the year 1990. Before the time of Twitter, Facebook, blogging, cell phones, and Google, some pretty cool stuff happened that year. For example: The Windows 3.0 operating system is released by Microsoft. The first known World Wide Web page is written. The pilot episode of Seinfeld - [Robmark Interactive launches its newly redesigned website!](https://www.robmark.com/blog/robmark-interactive-launches-its-newly-redesigned-website/) - Since Robmark Interactive started almost a year and a half ago, we have stayed extremely busy building dozens of websites for our ever-growing client base! Some recent websites that we have designed include: Savannah Hilton Head International, The Savannah International Trade and Convention Center, Fanci-Full Hair Care, Bouhan, Williams and Levy LLP, Benedictine Military School, McCorkle - [Savannah Morning News - "Company creates national campaign"](https://www.robmark.com/blog/savannah-morning-news-company-creates-national-campaign/) - Robertson & Markowtiz Advertising & Public Relations Inc. has created a packaging design and launched a national campaign for Fanci-Full Temporary Hair Color, a product line of The Colomer Group. Colomer is a worldwide leader in the beauty and hair care sector with headquarters in Barcelona and New York. The new ad campaign, "Never Have - [Savannah Morning News - "Trade Center has new website"](https://www.robmark.com/blog/savannah-morning-news-trade-center-has-new-website/) - Robmark Interactive, the website division of Robertson & Markowitz Advertising & Public Relations Inc. in Savannah, recently launched a new website for the Savannah International Trade & Convention Center. The website, www.savtcc.com, includes information about the center and its facilities and services, which are displayed through graphics and easy navigation. It also provides resources such - [Savannah/Hilton Head International Airport Launches New Website](https://www.robmark.com/blog/savannahhilton-head-international-airport-launches-new-website/) - On June 1, the Savannah/Hilton Head International Airport announced the launch of its totally redesigned website at www.savannahairport.com. According to the airport, the website has all the information travelers are looking for when coming to the airport, as well as new features including an airfare analyzer and online registration booking engine. The online booking agent - [Savannah Airport Commission Awarded a Certificate of Achievement for Excellence in Financial Reporting](https://www.robmark.com/blog/savannah-airport-commission-awarded-a-certificate-of-achievement-for-excellence-in-financial-reporting/) - The Savannah Airport Commission has been awarded a Certificate of Achievement for Excellence in Financial Reporting by the Government Financial Officers Association for its comprehensive annual financial report. The certificate of achievement is the highest form of recognition in the area of governmental accounting and financial reporting, and its attainment represents a significant accomplishment by - [Robertson & Markowitz Creates Campaign, Product Design for International Company](https://www.robmark.com/blog/robertson-and-markowitz-creates-campaign-product-design-for-international-company/) - Robertson & Markowitz Advertising & Public Relations, Inc. (R&M) has had recent success on the national playing field, creating packaging design and launching a national campaign for Fanci-Full Temporary Hair Color, a product line of the Colomer Group... Download Full Article In PDF Format - Business Report - [R&M Creates Campaign and Product Design for International Company](https://www.robmark.com/blog/randm-creates-campaign-and-product-design-for-international-company/) - R&M recently created an entirely new packaging design and launched a national campaign for Fanci-Full Temporary Hair Color, a product line of The Colomer Group. Colomer is a worldwide leader in the beauty and hair care sector with headquarters in Barcelona and New York. Fanci-Full can be found throughout the US in retail outlets such - [Robmark Interactive launches new website for Benedictine Military School](https://www.robmark.com/blog/robmark-interactive-launches-new-website-for-benedictine-military-school/) - Robmark Interactive, the website division of Robertson & Markowitz Advertising & Public Relations, Inc., recently launched a new website for Savannah-based Benedictine Military School (BC). BC is a Catholic, Benedictine military school educating a diverse male population in the military tradition. While BC is committed to preparing young men for college, it also fosters life-long - [R&M Hired for 7th Year as Agency of Record for Liberty Mutual Legends of Golf Tournament](https://www.robmark.com/blog/randm-hired-for-7th-year-as-agency-of-record-for-liberty-mutual-legends-of-golf-tournament/) - Serving for the seventh consecutive year, R&M continues its role as the agency of record with the 2009 Liberty Mutual Legends of Golf Tournament. A premier event, the tournament is credited with launching the Champions PGA Tour, serving as an opportunity to witness some of the masters of golf who have paved the way for - [Robertson & Markowitz Advertising Adds To Public Relations/Advertising Team](https://www.robmark.com/blog/robertson-and-markowitz-advertising-adds-to-public-relationsadvertising-team/) - Robertson & Markowitz Advertising and Public Relations, Inc. recently welcomed two new members to its advertising and public relations team. Joining the staff are Kappie Kopp and Laura Patty. Kopp, a native of Chapel Hill, North Carolina, joins Robertson & Markowitz Advertising and Public Relations as an Account Coordinator. Kopp gained experience in public relations, - [Proudly Celebrating 18 Years of Business](https://www.robmark.com/blog/proudly-celebrating-18-years-of-business/) - R&M proudly celebrates 18 years in business, serving the Southeast in countless capacities from its corporate offices in Savannah, GA. Begun in 1990 as a joint venture between Ted Robertson and Lisa Markowitz-Kitchens, both native Savannahians, R&M is a full-service advertising and public relations agency that has grown in both size and capability. Having developed - [Robertson & Markowitz Advertising Receives 2008 Telly Award for Savannah Area Convention & Visitors Bureau Video](https://www.robmark.com/blog/robertson-and-markowitz-advertising-receives-2008-telly-award-for-savannah-area-convention-and-visitors-bureau-video/) - Robertson & Markowitz Advertising and Public Relations, Inc. has won a prestigious 2008 Telly Award in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards is the premier award competition honoring outstanding television commercials and paid programs, as well as the finest video and film productions. Robertson & Markowitz’s award-winning entry was - [Robertson & Markowitz Advertising & Public Relations, Inc. launches new web site](https://www.robmark.com/blog/robertson-and-markowitz-advertising-and-public-relations-inc-launches-new-web-site/) - After 18 successful years of providing quality advertising, marketing and public relations strategies to regional and national clients, Robertson & Markowitz Advertising & Public Relations, Inc. (R&M) has launched a new division called Robmark Interactive. Under the special guidance of Senior Web Developer Chris Adams, Robmark Interactive offers full service web site design and development. - [Robertson & Markowitz Advertising Receives Two American Graphic Design Awards](https://www.robmark.com/blog/robertson-and-markowitz-advertising-receives-two-american-graphic-design-awards/) - Robertson & Markowitz Advertising and Public Relations, Inc. has received the prestigious honor of winning two American Graphic Design Awards. The three decade-old competition is presented by Graphic Design USA and sponsored exclusively by Adobe Systems Incorporated. It is open to advertising agencies, graphic design firms, corporate, institutional and publishing in-house departments, and more. It - [Robertson & Markowitz Selected as Agency of Record by Critz, Inc.](https://www.robmark.com/blog/robertson-and-markowitz-selected-as-agency-of-record-by-critz-inc/) - Robertson & Markowitz Advertising and Public Relations, Inc. was named the agency of record for Critz, Inc. Located in Savannah, Critz has a full line of Mercedes-Benz, BMW, Buick, and GMC and strives to offer customers the best experience possible. Under the contract, Robertson & Markowitz will provide Critz with a full range of advertising - [Robertson & Markowitz Advertising receives a national winner award and four national finalist awards in the 2005 Silver Microphone competition](https://www.robmark.com/blog/robertson-and-markowitz-advertising-receives-a-national-winner-award-and-four-national-finalist-awards-in-the-2005-silver-microphone-competition/) - Robertson & Markowitz Advertising and Public Relations, Inc. has won a National Winner Award and four National Finalist Awards in the 2005 Silver Microphone Competition. The national competition was open to more than 40,000 eligible participants and is designed to select the best radio commercials, audio programs and web sites created by advertising agencies, audio ## Pages - [Home](https://www.robmark.com/) - Marketing excellence. TAKE YOUR BUSINESS TO NEW HEIGHTS Above & beyond. 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Our Savannah email marketing experts take into account your audience, industry, goals, and budget to develop a long-term, strategic email marketing plan that integrates - [Content Marketing](https://www.robmark.com/services/web/website-content-marketing/) - Content Marketing Content Marketing Internet Marketing and Content Creation Keeping website and social content fresh not only helps keep your brand at top-of-mind for current and potential customers, but also plays an important role in driving organic traffic to your website. But with your plate full running your business, it’s often difficult to carve out - [Let's Talk](https://www.robmark.com/contact/) - Hi, I am interested in Let's talk. Interested in our services? Looking to join our team? Just want to say hello? We’d love to hear from you. Please fill out the form and we’ll get back to you shortly. - [Pooler, GA](https://www.robmark.com/pooler-ga/) - Pooler Advertising, PR & Web Design Company Serving Pooler, GA Full-Service Advertising, PR & Web Design Company serving Pooler, GA With nearly three decades of experience in the Savannah market, RobMark knows just what it takes to provide your company in the growing Pooler, GA, area with a competitive marketing edge. As a full-service advertising, - [Hilton Head Island, SC](https://www.robmark.com/hilton-head-island-sc/) - Hilton Head Advertising, PR & Web Design Company Proudly Serving Hilton Head Island RobMark is proud to offer our diverse list of services to businesses in the Hilton Head area. We have extensive experience marketing Hilton Head Island and Beaufort County businesses via traditional advertising, digital advertising, social media, public relations efforts, and more. As a full-service agency, we also offer graphic - [Richmond Hill, GA](https://www.robmark.com/richmond-hill-ga/) - Richmond Hill Advertising, PR & Web Design Company serving Richmond Hill, GA Based in Savannah just minutes away, RobMark is proud to serve businesses in the growing Richmond Hill, GA area. We offer advertising, public relations, graphic design, logo design, media placement, website development, search engine optimization (SEO), social media, digital advertising, and branding all under one roof. With our talented, in-house team, we have - [Jacksonville, FL](https://www.robmark.com/jacksonville-fl/) - Jacksonville Jacksonville Web Design, Marketing & Public Relations In today’s competitive digital space, it can be difficult for businesses to stand out. That’s where RobMark steps in. With a variety of services including responsive web design and development, search engine optimization (SEO), display and pay-per-click digital advertising, social media, email marketing, and more, we can help drive target audiences to your - [Myrtle Beach, SC](https://www.robmark.com/myrtle-beach-sc/) - Myrtle Beach WEB DESIGN COMPANY PROUDLY SERVING MYRTLE BEACH. Now-a-days, it takes a multi-pronged marketing strategy in order to reach all of your target customers, and that can be overwhelming to any business owner. That’s where we come in! RobMark Web | Advertising | PR works as a local partner with businesses in Horry County - [Blog](https://www.robmark.com/blog/) - ON THE MARK Blog - [Terms & Conditions](https://www.robmark.com/terms/) - Terms and Conditions The following Terms and Conditions apply to the use of this website as well as all transactions conducted through the site. Copyright All content appearing on this website is the property of RobMark. All rights reserved. As a user, you are authorized only to view, copy, print, and distribute documents on this ## PR Projects - [Savannah Book Festival](https://www.robmark.com/our-work/pr/savannah-book-festival/) - Savannah Book Festival OVERVIEW Celebrating its 19th year in 2026, the Savannah Book Festival is one of the nation’s leading invitation-only book festivals. The 2026 Annual Savannah Book Festival featured nationally-recognized and local authors for their contributions to literacy, ideas, and imagination. Highlights of the festival included the ticketed Headliner Events, author visits to schools, - [Club Car Championship](https://www.robmark.com/our-work/pr/club-car-championship/) - Club Car Championship OVERVIEW The golf championship successfully conquers challenges and sets records. Agency services Community Engagement Crisis Communications Media Relations News Releases Between the Masters at Augusta National and the RBC Heritage on Hilton Head Island, April was already a busy month for professional golf in Georgia and South Carolina, and until 2013, Savannah - [Development Authority of Bulloch County](https://www.robmark.com/our-work/pr/development-authority-of-bulloch-county/) - Development Authority of Bulloch County OVERVIEW The Development Authority of Bulloch County announces nearly one billion dollars in new manufacturing investments by manufacturers. Agency services Community Affairs Groundbreaking Media Relations News Releases Special Events Bulloch County is strategically located near two major interstates, railways and Savannah—home to one of the busiest ports in the U.S. - [Savannah Navy Week](https://www.robmark.com/our-work/pr/savannah-navy-week/) - Savannah Navy Week OVERVIEW The U.S. Navy announced plans for its signature outreach in Savannah. Agency services Community Engagement Intergovernmental Communications Media Relations News Releases Special Events The U.S. Navy announced plans to return to Savannah for its 2024 Navy Week schedule since its inaugural Savannah Navy Week in 2022 was such a huge success. - [Aerotech Machining](https://www.robmark.com/our-work/pr/aerotech/) - Aerotech Machining OVERVIEW A leading manufacturer of complex components for the Aerospace, Agriculture, Power Generation, and Railways industries receives national and statewide media coverage. Agency services Major Construction Projects Media Relations News Releases Serving regional, national, and international customers for more than three decades, Aerotech Machining had kept a relatively low profile. As the company - [Savannah St. Patrick’s Day Parade](https://www.robmark.com/our-work/pr/savannah-st-patricks-day-parade/) - Savannah St. Patrick’s Day Parade OVERVIEW Savannah’s famous St. Patrick’s Day parade was canceled for the first time in nearly 200 years. Agency services Community Engagement Intergovernmental Communications Media Relations News Releases With one of the biggest St. Patrick’s Day Parade Celebrations in the U.S., just days before the event, the Savannah St. Patrick’s Day ## Projects - [Chatham Orthopaedic Associates](https://www.robmark.com/our-work/chatham-orthopaedic-associates/) - Chatham Orthopaedic Associates OVERVIEW The award-winning physicians at Chatham Orthopaedic Associates provide expert care across the region. To unify their presence across multiple locations, RobMark developed cohesive branding and a seamless user experience—spanning their website, graphics, print advertising, and social media—to reflect the trusted care they deliver every day. Agency services Billboards Collateral Material Digital/Online - [Owens & Mulherin Injury Lawyers](https://www.robmark.com/our-work/owens-mulherin-injury-lawyers/) - Owens & MulherinInjury Lawyers OVERVIEW In a competitive field like personal injury law, standing out is essential. That’s where RobMark came in. We developed a strategic marketing approach centered around a new tagline for the firm, 'Your Local Advantage', positioning them as trusted advocates in the community. From concept to execution, we crafted compelling TV - [Savannah/Hilton Head International Airport](https://www.robmark.com/our-work/savannah-hilton-head-international-airport/) - Savannah/Hilton Head International Airport OVERVIEW Over the past two decades, RobMark has partnered with Savannah/Hilton Head International Airport on a wide range of award-winning projects—from website design and print campaigns to billboards, annual reports, and beyond. At the core of every project is fresh, user-friendly creative that helps the airport inspire and attract travelers to - [Rochester Advanced Dentistry](https://www.robmark.com/our-work/rochester-advanced-dentistry/) - Rochester AdvancedDentistry OVERVIEW RobMark partners with Rochester Advanced Dentistry to elevate their digital marketing and expand their online reach through strategic, results-driven efforts. We manage their full social media presence across Instagram, Facebook, and LinkedIn—creating branded content and custom graphics that align with their voice and showcase their expertise in cosmetic and restorative dentistry. In