• Online Advertising
  • Search Engine Optimization

Critz

SEO & Digital Ad Campaign

THE CHALLENGE

Critz Auto Group was interested in updating their existing websites, which included brand specific sites as well an over-arching brand website, Critz.com. Not getting the traction they desired, and bound to these sites due to corporate compliance guidelines, Critz was struggling to get their site seen.

THE ROBMARK STRATEGY

Our team pushed to not only make the Critz Auto Group websites responsive, but also implemented a search engine optimization (SEO) strategy so their products could be easily found on Google, Yahoo, and Bing. In addition to a well-rounded SEO strategy, we also developed an AdWords campaign tailored to specific product lines and vehicles to further capture the audience that was actively searching for vehicles online. At the time, Critz had never implemented an AdWords campaign, so our strategy was to start small and build until the right budget was attained for the maximum results for both new and used products.

THE RESULTS

After seeing success with the initial AdWords campaign, together RobMark and Critz decided to dedicate the efforts to grow the campaign further. Over a three year period, what started as one campaign turned into nine, all of which have seen continuous increases, including a 340 percent increase in clicks, a 234 percent increase in CTR (click-through rate) and a whopping 742 increase in conversions. Critz has also experienced an impressive and steady increase with SEO efforts. Prior to April 2014, before SEO began, the Critz.com website averaged approximately 3,000 sessions per month, with 1,800 sessions from organic traffic (search engines). From January 2016 to April 2017, the website averaged 7,800 sessions per month, with 2,600 sessions from organic traffic and 2,800 sessions from the AdWords campaigns. In just three years, Critz.com saw a 160 percent increase in overall traffic, with a 45 percent increase in organic traffic.

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