Do you feel overwhelmed when it comes to implementing your social media marketing strategy? Have no fear! There are plenty of tools to help make your social media marketing strategy easier! From content creation to scheduling to the tricks of the trade, here are a few of our favorite tools to keep your social media marketing organized and efficient.


It can be hard to take the perfect photo, especially when little things like wall sockets or background pedestrians are in the picture, which we all know can create an eyesore. TouchRetouch is an easy-to-use app that erases photo nuisances in a flash. With TouchRetouch, you can remove unwanted distractions without all the formal Photoshop training.


Simplify your Instagram strategy with Later, an app that lets you schedule Instagram posts in advance. Gone are the days when posting Instagram content needed to happen in real time! With Later, you can create Instagram posts and stories during the workday and schedule it for the evening or whatever time your audience is most active online.


IFTTT (an acronym for “If this, then that) is a simple way to get started with automation – it’s a social media marketing tool specifically for social media marketing tools. With IFTTT, you can create instructions or “recipes” for different tools to work together. For instance, you can create a setting that every time you post to Instagram, a copy is saved inside a Dropbox Folder, or each time you post on Facebook using a specific hashtag, it automatically posts to Twitter. There are over 4,000 ways to use IFTTT, and best of all, it’s completely free!


Staying organized when monitoring social media accounts is essential. If you’re managing multiple accounts and want to keep your log-in information perfectly organized, consider password keeper software like LastPass. This handy (and free!) tool encrypts your password data and hosts it all on one platform. Never lose your log-in information again!

These are just a few of many social media marketing tools that we love. Do you have any favorites that we didn’t list? Let us know! We’d love to give them a try!