On THE MARK
Introducing Pantone’s 2025 Color of the Year
Soft, warming, simple, and comforting. Pantone 17-1230 Mocha Mousse has been selected as the 2025 Color of the Year! Leatrice Eiseman, Executive Director of the Pantone Color Institute™, explains, “Underpinned by our desire for every day pleasures, PANTONE 17-1230...
Using Engagement to Build Your Brand
Managing a social media presence is no easy task. Building strategy, creating content, and monitoring platforms can be time-consuming and exhausting. For some, it may be difficult to find what’s working well and what’s not. Is your business’s social media not...
Is Email Marketing Worth It? How to Refine Your Email Strategy
In a world where the average person’s inbox is flooded with over 100 emails daily, cutting through the noise can feel like an uphill battle. To make matters even more challenging, your brand must navigate an increasing number of spam filters just to reach your...
The Perception of Value in Purchase Consideration
There is a distinct post-COVID shift in consumer thinking that greatly affects how brands should market their value to consumers. Younger generations are beginning to expand what value means to them, ultimately making purchase decisions based on other considerations....
Connect with Consumers through Company Culture
Creating a positive company culture is more than internally beneficial. Though it certainly helps companies boost employee morale and increase retention, sharing company culture can help businesses build better relationships with their audience. The more personal a...
Auditing Your Business Presence
First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital...
Google Search’s Advice for AI-Generated Content
As AI-generated content becomes more prevalent, questions arise about the quality of this content and how it contends with traditionally written content in Google Search rankings. Google’s Search platform has used a sophisticated ranking algorithm for more than a...
Why Your Business Should Prioritize First-Party Data
RobMark’s Vice President, Katey LeZotte, recently spoke with Savannah CEO about omnichannel marketing strategies utilizing first-party data. Dive into more information about what first-party data is, why it matters, and how your business can effectively collect and...
Marketing Tactics & Trends Your Business Should Pay Attention to in 2024
Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing. Katey LeZotte, VP of RobMark, sat down with the Hilton Head...
Pantone’s Pick for 2024 Color of the Year
Nurturing. Enriching. Velvety. Pantone 13-1023 Peach Fuzz is captivating the world as the 2024 Color of the Year. This gentle orangey-pink shade represents a desire for calm in a year of uncertainty following in the footsteps of last year’s bold pick, “Viva Magenta,”...