On THE MARK
Connect with Consumers through Company Culture
Creating a positive company culture is more than internally beneficial. Though it certainly helps companies boost employee morale and increase retention, sharing company culture can help businesses build better relationships with their audience. The more personal a...
Auditing Your Business Presence
First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital...
Google Search’s Advice for AI-Generated Content
As AI-generated content becomes more prevalent, questions arise about the quality of this content and how it contends with traditionally written content in Google Search rankings. Google’s Search platform has used a sophisticated ranking algorithm for more than a...
Why Your Business Should Prioritize First-Party Data
RobMark’s Vice President, Katey LeZotte, recently spoke with Savannah CEO about omnichannel marketing strategies utilizing first-party data. Dive into more information about what first-party data is, why it matters, and how your business can effectively collect and...
Marketing Tactics & Trends Your Business Should Pay Attention to in 2024
Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing. Katey LeZotte, VP of RobMark, sat down with the Hilton Head...
Pantone’s Pick for 2024 Color of the Year
Nurturing. Enriching. Velvety. Pantone 13-1023 Peach Fuzz is captivating the world as the 2024 Color of the Year. This gentle orangey-pink shade represents a desire for calm in a year of uncertainty following in the footsteps of last year’s bold pick, “Viva Magenta,”...
Why Your Website Should Be Optimized for Mobile Devices
Did you know that almost 60% of all website traffic comes from mobile device users? With so much information available immediately and conveniently at your fingertips, it should come as no surprise that most people are searching for businesses from their phones rather...
The Importance of Managing Your Google Business Profile
A Google Business profile is often the first impression businesses give to potential customers and clients. When searching for services, the Google Business Profile is a profile box on the right-hand side of the screen on a desktop, or at the top of a mobile screen....
Best Practices for Promoting Company News
If you have exciting company news that you would like to share with the public, you may be wondering where to start. First, it’s critical to ensure that your company is ready for media attention. You can find steps to take to prepare your company for a media...
Make Sure Your Business Is Ready for a Media Opportunity
Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute, you should have a few key elements in place so that you are more prepared when it is time to share the news. From new hires to promotions,...