On THE MARK
Make Sure Your Business Is Ready for a Media Opportunity
Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute, you should have a few key elements in place so that you are more prepared when it is time to share the news. From new hires to promotions,...
RobMark’s Katey LeZotte on A/B Testing
No matter what industry you're in or what products or services you're trying to promote, utilizing A/B testing is an excellent way to learn more about your audience and how to reach them in ways that truly resonate with them. Our Vice President, Katey LeZotte, sat...
The Power of Personalization
Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...
Should Your Business Be Following Trends?
Trends can be tricky, and the line between blending in and standing out is fine. On one hand, you want your business to create engaging, relevant content. On the other hand, you want to ensure your business isn’t watered down by creating inauthentic posts that...
What Is Google Analytics 4 (GA4) and How Can It Affect Your Business?
Since launching in 2005, Google Analytics has been helping provide businesses with valuable insights into their websites. There have been several variations of the Google Analytics platform since its inception, with the latest Universal Analytics (UA) being at the...
2023 Marketing Predictions
The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...
7 Ways Your Business Can Effectively Use Short-Form Video
Video is becoming incredibly popular across all forms of marketing. With the rise of short-form video apps like TikTok, other channels like Facebook and Instagram have altered their algorithms to place video content on top. In turn, businesses have needed to shift...
Katey LeZotte Named Vice President of RobMark — Web · Advertising · PR
RobMark WEB • ADVERTISING • PR, an award-winning, full-service, web, advertising, public relations, and marketing firm, has named Katey LeZotte as the company’s Vice President. LeZotte has been with the firm since 2015 and previously served as director of client...
Rest in Peace, Internet Explorer (1995-2022)
After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an...
The Basics of Branding
In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and...