On THE MARK

The Benefits of Search Engine Optimization

The Benefits of Search Engine Optimization

Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s...

Is Remote Working Here to Stay?

Is Remote Working Here to Stay?

Although remote work has been around for years, the pandemic has popularized the option. More and more companies – especially advertising agencies – have adopted remote working as a temporary solution to keep business moving forward during the pandemic. But as we inch...

The Evolution of Public Relations

The Evolution of Public Relations

From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...

How Social Media Has Changed the World of Advertising

How Social Media Has Changed the World of Advertising

96% of Americans own a phone of some kind, and 257 million people are forecasted to have social media in 2023. What better way to advertise your business than through the platforms that your customers are using most? Marketing through social media has helped many...

4 Online Resources for PR Professionals

4 Online Resources for PR Professionals

Everyone knows that taking advantage of every resource available to you is the smartest way to conduct business and become more successful. PR practitioners are no exception to this. There are tons of great, helpful tools out there that can be used to make the lives...

Facebook Dark Mode: Here’s What You Need to Know

Facebook Dark Mode: Here’s What You Need to Know

Recently, dark mode features have become increasingly popular among apps developers and technology users. This feature has numerous benefits and is now a staple along with any new update or rollout. The Facebook Company has released this option in a number of its...

5 Webinars for Marketers to Attend in 2020

5 Webinars for Marketers to Attend in 2020

During this time of working from home and social distancing, it's important to stay motivated and keep up with the constant changes in the world of communications. One easy way to stay in the loop and keep your skill set sharp is through the emerging world of...

5 Social Media Tools Every Marketer Should Know

5 Social Media Tools Every Marketer Should Know

Do you feel overwhelmed when it comes to implementing your social media marketing strategy? Have no fear! There are plenty of tools to help make your social media marketing strategy easier! From content creation to scheduling to the tricks of the trade, here are a few...

LinkedIn Launches New Conversation Ads

This week, LinkedIn announced a new message-based ad format that uses conversations to deliver a customized ad to each user. The Conversation Ads are an extension of the existing Message Ads (previously named Sponsored InMail) and feature a “choose your own path”...

TruckKarma.com Website – Now Live!

Golf tournament season is right around the corner and there’s no better way to celebrate than with the launch of a new website for The Truck! “The Truck” is the operations staff that handles the scoring of all tournaments on the Korn Ferry Tour. Traveling to each...