On THE MARK

Should Your Business Be Following Trends?

Should Your Business Be Following Trends?

Trends can be tricky, and the line between blending in and standing out is fine. On one hand, you want your business to create engaging, relevant content. On the other hand, you want to ensure your business isn’t watered down by creating inauthentic posts that...

2023 Marketing Predictions

2023 Marketing Predictions

The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...

Rest in Peace, Internet Explorer (1995-2022)

Rest in Peace, Internet Explorer (1995-2022)

After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an...

The Basics of Branding

The Basics of Branding

In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and...

Benefits of the Press Release

Benefits of the Press Release

Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business.  Whether you're hosting a fundraising event, announcing exciting additions to your team,...

Tips and Tricks for Your Email Marketing

Tips and Tricks for Your Email Marketing

Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more.   As with any of your other marketing tactics, it's critical to develop a strong...

Is Your Website ADA Compliant?

Is Your Website ADA Compliant?

The Americans with Disabilities Act (ADA) is a comprehensive civil rights law prohibiting discrimination against individuals with disabilities in all areas of public life. Signed into law in 1990 by President George H.W. Bush, the ADA's primary purpose is to guarantee...