On THE MARK

RobMark’s Katey LeZotte on A/B Testing

RobMark’s Katey LeZotte on A/B Testing

No matter what industry you're in or what products or services you're trying to promote, utilizing A/B testing is an excellent way to learn more about your audience and how to reach them in ways that truly resonate with them. Our Vice President, Katey LeZotte, sat...

The Power of Personalization

The Power of Personalization

Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...

Should Your Business Be Following Trends?

Should Your Business Be Following Trends?

Trends can be tricky, and the line between blending in and standing out is fine. On one hand, you want your business to create engaging, relevant content. On the other hand, you want to ensure your business isn’t watered down by creating inauthentic posts that...

2023 Marketing Predictions

2023 Marketing Predictions

The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...

Rest in Peace, Internet Explorer (1995-2022)

Rest in Peace, Internet Explorer (1995-2022)

After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an...

The Basics of Branding

The Basics of Branding

In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and...