On THE MARK

Best Practices for Promoting Company News

Best Practices for Promoting Company News

If you have exciting company news that you would like to share with the public, you may be wondering where to start. First, it’s critical to ensure that your company is ready for media attention. You can find steps to take to prepare your company for a media...

RobMark’s Katey LeZotte on A/B Testing

RobMark’s Katey LeZotte on A/B Testing

No matter what industry you're in or what products or services you're trying to promote, utilizing A/B testing is an excellent way to learn more about your audience and how to reach them in ways that truly resonate with them. Our Vice President, Katey LeZotte, sat...

The Power of Personalization

The Power of Personalization

Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...