On THE MARK

Rest in Peace, Internet Explorer (1995-2022)

Rest in Peace, Internet Explorer (1995-2022)

After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an...

The Basics of Branding

The Basics of Branding

In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and...

Benefits of the Press Release

Benefits of the Press Release

Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business.  Whether you're hosting a fundraising event, announcing exciting additions to your team,...

Tips and Tricks for Your Email Marketing

Tips and Tricks for Your Email Marketing

Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more.   As with any of your other marketing tactics, it's critical to develop a strong...

Is Your Website ADA Compliant?

Is Your Website ADA Compliant?

The Americans with Disabilities Act (ADA) is a comprehensive civil rights law prohibiting discrimination against individuals with disabilities in all areas of public life. Signed into law in 1990 by President George H.W. Bush, the ADA's primary purpose is to guarantee...

The Evolution of Public Relations

The Evolution of Public Relations

From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...

The Benefits of Search Engine Optimization

The Benefits of Search Engine Optimization

Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s...

Is Remote Working Here to Stay?

Is Remote Working Here to Stay?

Although remote work has been around for years, the pandemic has popularized the option. More and more companies – especially advertising agencies – have adopted remote working as a temporary solution to keep business moving forward during the pandemic. But as we inch...