Apple’s “Misunderstood” Evokes Emotions of the Holidays

Our eyes and ears are saturated with holiday advertising right now, which makes it hard for even the biggest of brands to stand out. That’s why Apple’s heart-tugging Christmas spot is so brilliant. It’s being talked about on news outlets everywhere and the YouTube video has close to 2 million views already. It’s not hard to understand why. For something that’s as cold and inanimate as a cell phone or tablet, Apple sure knows how to market its products emotionally. Watch for yourself and try not to tear up.