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Brands
The Perception of Value in Purchase Consideration
There is a distinct post-COVID shift in consumer thinking that greatly affects how brands should market their value to consumers.…
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Auditing Your Business Presence
First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look…
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Marketing Tactics & Trends Your Business Should Pay Attention to in 2024
Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through…
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The Basics of Branding
In the past, some may have thought that a company’s brand was just its logo, tagline, and color scheme. While…
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LinkedIn Rebranding: Colors, Fonts, Photography, & More
What was initially a platform that was engineered with a focus on white collar professionals, LinkedIn has been working to…
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Experiential Marketing in the Desert: Coachella 2019
It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio,…
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Facebook Launches Holiday Pop-Up Shops in Macy’s to Promote Small Businesses
Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands…
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Bigger Than the McWhopper: McDonald’s Leads Hunger Campaign
Today, September 21, is the International Day of Peace. Organizations, companies, and brands across the world, including burger chain rivals…
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KFC’s Colonel Rebranding
Over the last few months, you may have noticed a change in Kentucky Fried Chicken’s advertising. In an effort to…
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Amazon Turns 20 and Celebrates with Prime Day
July 15 marks Amazon Prime Day! The popular e-commerce website is hosting a special event with Black Friday-esque sales in…
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Delta Airlines: A Viral Sensation?
If you have ever used the Internet, there is a good chance you have seen at least one meme or…
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Branded Halloween Content From Oreo
Oreo has launched an interactive campaign in the spirit of Halloween. Staged in a Tim Burton-esque lab, mad scientists at…
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