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The Power of Personalization

Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches…
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2023 Marketing Predictions

The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and…
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Tips and Tricks for Your Email Marketing

Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your…
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Experiential Marketing in the Desert: Coachella 2019

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio,…
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Pepsi Invades Coca-Cola’s Hometown Before Super Bowl LIII

From the Falcons and Braves to Coca-Cola and Chick-fil-A, Atlanta is used to seeing red in advertisements across downtown. However,…
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Facebook Launches Holiday Pop-Up Shops in Macy’s to Promote Small Businesses

Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands…
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New Balance Celebrates Unique Style with Artificially Intelligent Billboards

Last month, New York Fashion Week brought thousands of editors, celebrities, influencers, everyday people, and more from all over the…
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5 Digital Marketing Trends You Can’t Ignore in 2019

With continuous developments in social media, artificial intelligence, mobile search, and more, the world of digital marketing is ever-changing. As…
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Direct Traffic Surpasses Facebook Referral Traffic

Traditionally, people who arrive to websites from a mobile device did so most frequently through the use of Facebook, making…
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The Importance of Blogging

If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is…
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Content Consumption Differences between Generations

Millennials are a complex generation that, unlike other generations, aren’t set by an exact date range—though that depends on whom…
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Resurgence of Email Marketing

What once was popular will be again—older names are coming back, past fashion is returning, and record players have become…
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