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Public Relations
What is a Full-Service Marketing Agency?
In today’s competitive marketing landscape, many businesses are discovering the value of partnering with a full-service marketing agency. But what…
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Best Practices for Promoting Company News
If you have exciting company news that you would like to share with the public, you may be wondering where…
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Make Sure Your Business Is Ready for a Media Opportunity
Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute,…
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Benefits of the Press Release
Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive…
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The Evolution of Public Relations
From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the…
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SeaWorld’s Hashtag Reputation Campaign Fails
Transparency campaigns have become a popular strategy for companies in trouble. Several brands suffering through bad public perception, including McDonald’s…
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Public Relations: Sleepy Hollow’s Timing Snafu
Season one of Sleepy Hollow, a suspenseful television show loosely based off of Washington Irving’s classic The Legend of Sleepy…
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Lululemon: A Study in Questionable Public Relations
Athletic clothing and accessory brand Lululemon has seen its fair share of bad press this year from see-through pants to…
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Burger King Changes Name to Fries King
This is an interesting way to create buzz for your new product. By now you probably have heard that Burger…
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‘+Kota’s “Invisible Owner” Campaign
A pet shop chain in Mexico called "+Kota" needed a budget-friendly yet effective way to bring awareness to its pet…
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Spreading the Word about Susan G. Komen for the Cure Coastal Georgia
Today we want to tell you about some of the work we’ve been doing with a wonderful local organization, Susan…
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Managing Your Online Reputation
In the age of local review sites like Yelp and Google Places, it’s nearly impossible to control when someone writes…
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