When is it Time for a Website Redesign?
Katey LeZotte, Vice President of RobMark, sat down with Savannah CEO to discuss website redesigns and how RobMark can help when you are ready to refresh your business’s online presence. To watch the full interview, press play on the video above or visit Savannah CEO’s website.
Audit Your Site
When determining if it is time to redesign your business’s website, it’s important to consider a few factors.
How well does it perform on mobile?
Most users are visiting your site from their cell phones. It’s important to make sure their experience is just as seamless as a desktop. If your site isn’t optimized for smaller screens (think text that’s hard to read, buttons that are difficult to click, or layouts that don’t adapt), it’s time for a refresh.
Is it easy for users to navigate?
Users should be able to find what they’re looking for in just a few clicks. Confusing menus, hidden pages, or outdated structure can frustrate visitors and drive them elsewhere. A well-organized website keeps users engaged and moving toward conversion.
Is the content outdated?
Stale or inaccurate content can create a negative impression. Make sure your site reflects current information—working links, relevant copy, and up-to-date images. Regular updates show customers that your business is active and engaged.
Does the information align with your current products or services?
If your services or products have changed, your website should reflect that. A mismatch between your actual offerings and what’s online can lead to missed opportunities and confusion for potential customers.
Are you proud of your site as a representation of your brand?
Ultimately, your website is a digital first impression and storefront for potential clients and customers. If it feels outdated, misaligned, or simply not something you’re proud to show off, that’s a clear sign it’s time for a redesign.
Check Out RobMark’s New Site
We recently gave our own website a full makeover! The new design showcases our detailed list of services, recent client work, and introduces you to the talented team behind the scenes. You’ll also find examples of websites we’ve built for clients across a wide range of industries including logistics, tourism and travel, healthcare, beauty, nonprofit, and more. Take a look at our new site here and get inspired for your own digital transformation.
Let’s Build Something Great Together
Every website we create is custom-built with your business’s goals in mind. Our team blends strategy, creativity, and functionality to design websites that don’t just look great; they work great, too! If you’re ready for a website that better reflects your brand and drives results, we’re here to help. Reach out to us today and let’s talk about your next website project.