Our client, Savannah Tire, recently gave away a set of new Michelin tires to Fred Hardin of Savannah. Fred was selected from over 500 entries as the winner of the 2012 Savannah Tire Michelin Tire Summer Sweepstakes. The contest, held August 9 – 31, allowed participants to enter to win a new set of four Michelin tires by filling out an entry form located on Savannah Tire’s Facebook page. This is the second year Savannah Tire has given away a set of tires through its Facebook page. Robmark Interactive created and executed both interactive campaigns, which were widely successfully, having collectively increased Savannah Tire’s Facebook presence by over 300%. Check out a photo of the lucky winner below!

Trey Cook, COO of Savannah Tire, stands with Fred Hardin, the 2012 Michelin Tire Summer Sweepstakes winner.