There have been several major Cadbury Crème Egg campaigns over the years, including “Don’t get caught with egg on your face,” “Here Today, Goo Tomorrow,” and “How Do You Eat Yours?” These campaigns were prominent in the UK, New Zealand, Australia, and Canada. However, in the U.S., the sweet treat is advertised with the slogan “Nobunny knows Easter better than him [the Cadbury Bunny].”  This long-running campaign is memorable with its clucking bunny. In fact, it’s so memorable that the same television commercial has been running since 1994!

If it isn’t broke, don’t fix it, right?! Cadbury Eggs have become a traditional piece of the Easter Basket and the Cadbury Bunny has become a traditional part of spring television. It’s not Easter without Cadbury.