Savannah St. Patrick’s Day Parade

With one of the biggest St. Patrick’s Day Parade Celebrations in the U.S., just days before the event, the Savannah St. Patrick’s Day Parade Committee, the City of Savannah, and others had to cancel the 2020 event. While it was a decision which impacted residents, visitors, businesses, the local economy, and more, it was the right decision, as the top priority has always been to ensure the health, safety, and welfare of parade participants, attendees, and others. In 2021, the City of Savannah and the St. Patrick’s Day Parade Committee again had to cancel the celebration, and pledged for the event to return in 2022.

In 2020, the RobMark team worked quickly with parade committee leadership and government officials to address a myriad of concerns. RobMark developed and implemented a strategic communications plan to address local, regional, and national concerns. For the 2021 event, RobMark developed and implemented a new strategic communications plan to address evolving issues. In 2023, RobMark designed the parade’s 200th Anniversary logo and provided additional public relations guidance for the 2024 parade celebration.

Media coverage of the event was comprehensive and sensitive to the decisions made regarding the 2020 and 2021 Savannah St. Patrick’s Day Parade events. Successfully addressing the challenges of 2020 and 2021 with proactive communications and outreach helped to strengthen relationships between the parade committee, government officials, media, and stakeholders and enabled them to better prepare for the return of this major event in 2022 and the 200th Anniversary of the Savannah St. Patrick’s Day Parade in 2024.