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  • Media Relations

A-Town Get Down

Media coverage of Savannah-based art and music festival contributes to tremendous growth.

THE CHALLENGE

Putting on the annual Savannah festival while living in another state, the founder of the A-Town Get Down Art & Music Festival was looking for an agency that had a strong relationship with the media in Savannah and surrounding areas. The client needed assistance getting the word out about the nonprofit festival in hopes of increasing attendance and overall awareness about the event’s mission.

THE ROBMARK STRATEGY

Our team of PR experts laid out a public relations plan and timeline. We pitched stories to local and regional media, aiming for coverage on a variety of platforms including radio, TV, print, online, e-newsletters, and social media. We also populated area community calendars to help get the word out about the festival to residents and visitors of the area.

THE RESULTS

The PR campaign was immensely successful and the client has continued to enlist RobMark’s public relations services every year since the festival’s inception. Year over year, the festival has garnered remarkable local and regional media coverage. In 2017, for example, festival PSAs running on all local radio station groups helped to reach over 650,000 weekly listeners, while TV interviews and live coverage helped spread the word to the approximately 150,000 viewers. Festival coverage also included print publications, e-newsletters, social media, and online outlets. Each year, the A-Town Get Down Festival attendance continues to grow. The 2016 festival was so successful that it outgrew its previous venue and moved to a new, larger venue in 2017.

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