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AI in Marketing: Embracing Technology without Losing Humanity
Artificial intelligence is transforming the marketing landscape faster than ever before. From automating tasks to predicting consumer behavior, AI has…
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What is a Full-Service Marketing Agency?
In today’s competitive marketing landscape, many businesses are discovering the value of partnering with a full-service marketing agency. But what…
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Facebook Announces New Interactive Ad Formats
Social media has quickly evolved from profiles filled with text and photos to News Feeds flooded with GIFs, videos, Lives,…
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Spotify Rolls Out Enhanced Advertising Tools
As technology continues to evolve, more and more people are stepping away from traditional radio and leaning towards radio’s…
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Amazon to Introduce Mobile Video Ads
As it continues to grow as the third largest digital advertising platform, Amazon is now set to begin selling video…
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Pepsi Invades Coca-Cola’s Hometown Before Super Bowl LIII
From the Falcons and Braves to Coca-Cola and Chick-fil-A, Atlanta is used to seeing red in advertisements across downtown. However,…
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New Balance Celebrates Unique Style with Artificially Intelligent Billboards
Last month, New York Fashion Week brought thousands of editors, celebrities, influencers, everyday people, and more from all over the…
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Delta’s New Ad Campaign Encourages Young Adults to Visit Home
Just as parents are sending their children off to college again or to their first out-of-town jobs, Delta launches an…
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Goodbye AdWords and DoubleClick, Hello Google Ads
Google shocked the digital advertising world late last month with the announcement that it is rebranding its suite of iconic…
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The EU’s New Data Privacy Regulation: What It Is and How It May Affect U.S. Businesses
With recent congressional hearings over data privacy and breaches causing a stir in today’s headlines, the European Union (EU) is…
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Google Cracking Down on Mobile Intrusive Ad Placements
Image via Search Engine Land It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on…
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AdWords Launches Expanded Text Ads
AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier…
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