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Pokémon Go Benefits Local Businesses

  Pokémon Go has quickly become the most popular smartphone gaming app, with an average of 26 million active daily…
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Clever Ads Illustrate Blind Spots

Collisions caused by blind spots are a common occurrence. So much so that manufacturers have started to make sensors and…
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Product Placement and Brand Ambassador Marketing Strategies are on the Rise

Non-traditional advertising has been on the rise over the years in attempt to reach the conditioned consumer whose habit is…
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The Mother of Outdoor Campaigns

Sometimes we forget about all the sacrifices our moms have made for us over the years, like not drinking for…
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Place Video Facebook Ads More Like TV

TV has always been a powerful medium. You can see it, hear it, and reach a large amount of people…
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Snickers Proves Fails Happen When You”™re Hungry

The front cover of the latest Sports Illustrated swimsuit issue is generating buzz because it features a plus size model…
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Our Favorite Super Bowl Ad

Over all, we feel this Super Bowl was a tad lackluster. Sunday night produced a low-scoring football game with a…
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Coca-Cola Shifting Brand With New Tagline

There is an elite group of companies that have been around for over 100 years, and an even more elite…
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Are Sponsors Pulling Spots from the Controversial Oscars?

  There has been quite a bit of controversy about the upcoming Academy Awards, or “Oscars.” Over the last few…
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Crash the Super Bowl Changed Advertising

Super Bowl and advertising go hand in hand. It could be considered “the big show” for advertisers, because just as…
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Is Cord Cutting the Beginning of the End for TV?

Cord cutting: the act of cancelling subscription television services, dropping expensive channel packages, or reducing the hours spent watching pay…
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Future of Digital Ads

 With the continual saturation of advertising and the recent introduction of ad blocking, it has become a habit for users…
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