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Social Media
Using Engagement to Build Your Brand
Managing a social media presence is no easy task. Building strategy, creating content, and monitoring platforms can be time-consuming and…
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Should Your Business Be Following Trends?
Trends can be tricky, and the line between blending in and standing out is fine. On one hand, you want…
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7 Ways Your Business Can Effectively Use Short-Form Video
Video is becoming incredibly popular across all forms of marketing. With the rise of short-form video apps like TikTok, other…
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5 Social Media Tools Every Marketer Should Know
Do you feel overwhelmed when it comes to implementing your social media marketing strategy? Have no fear! There are plenty…
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Facebook Announces New Interactive Ad Formats
Social media has quickly evolved from profiles filled with text and photos to News Feeds flooded with GIFs, videos, Lives,…
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Facebook Is Rolling Out New Features for Events
Through the use of Facebook Stories, Facebook is currently testing a suite of new features that aim to make it…
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Facebook Launches Holiday Pop-Up Shops in Macy’s to Promote Small Businesses
Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands…
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Facebook Redesigns Business Pages with Recommendations, Action Buttons, & More
Big things are happening for local businesses who use Facebook to connect with consumers. Earlier this week, Facebook rolled out…
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How Your Brand Can Benefit From IGTV
As you have probably seen on your Instagram feed or in recent headlines, Instagram is taking a jab at YouTube…
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The Facebook-Cambridge Analytica Privacy Scandal: How Facebook advertising is being affected
Between “fake news” concerns, ongoing privacy issues, and Russian meddling, Facebook has been taking heat the last few years, and…
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How Facebook’s Recent News Feed Algorithm Could Affect You
Even though Facebook’s revenues are increasing, it’s no secret that engagement has declined. There is less personal content being shared…
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Snap Map. Love It or Leave It?
Last week, Snapchat released a new feature called Snap Map. Snap Map is an opt-in location sharing function that allows…
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