During this time of working from home and social distancing, it’s important to stay motivated and keep up with the constant changes in the world of communications. One easy way to stay in the loop and keep your skill set sharp is through the emerging world of webinars. We have compiled a list of helpful resources to check out for in depth information pertaining to advertising, brand building, SEO training, and more.
Marketing Week’s website has tons of webinars to choose from. Their webinar bank is filled with relevant and helpful resources, from the influence of global trends on marketing insights to what marketers need to know in the coming new wave of digital advertising. You can register to watch any webinar that interests you live on the day it’s scheduled for, or choose to watch it later on demand. In order to watch their videos, though, a subscription to Marketing Week is a requirement.
NetSuite has a section on their website dedicated to webinars that cover a wide range of topics in advertising and brand building. They cover the constant changes in technology that affect the market and help advertisers to keep up with their ever changing field. Want to know more about cultivating influencer relationships, if podcasting is right for you, or watch demos of programs to make your agency more efficient? They have it all! You don’t need an account to access the webinars, but you will need to fill out a quick questionnaire with your information to gain access.
If you are looking for quantity, you definitely need to check this out! ANA (the Association of National Advertisers) posts daily webinars each weekday from 1-2 p.m. ET. You do need to register to attend these webinars live and there is a limited capacity, but all webinars are available on demand afterward. Beyond their daily uploads, they upload other videos that are created for a particular series or interest. Some of the individual series topics include the nonprofit federation, data and analytics, and brand activation legal action.
PRSA offers their own selection of online training and webinars. As you might guess, the topics of these webinars cover prominent issues facing public relations practitioners. You can register to watch their webinars live, but they are also uploaded to the website under the “webinar recordings” tab a few days later so you can watch them on demand. The webinars are all included with a PRSA membership, and if you aren’t registered with them you must make an account to watch the videos.
Moz has an amazing SEO training program. Whether you are looking to further your knowledge in search engine optimization or are hearing about it for the first time, this is the perfect portal to learn on. They start with a Beginner’s Guide to SEO, an introduction booklet with seven chapters of helpful SEO knowledge. If you already know the basics and are just looking for a quick refresher, they have an hour long video that goes through the Beginner’s Guide at a quicker pace. Once you have finished with the basics, you can move on to other relevant topics and learning resources. But the best part of this program? It’s all free!
With the cancellation of in person conventions and seminars, a door has opened that allows anyone to experience these sessions from home. Whether you are learning something new, or keeping up to date with the latest trends, webinars are a great way to get all of the information you need from experts in the industry while being stuck at home.