On THE MARK
What Is Google Analytics 4 (GA4) and How Can It Affect Your Business?
Since launching in 2005, Google Analytics has been helping provide businesses with valuable insights into their websites. There have been several variations of the Google Analytics platform since its inception, with the latest Universal Analytics (UA) being at the...
2023 Marketing Predictions
The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...
7 Ways Your Business Can Effectively Use Short-Form Video
Video is becoming incredibly popular across all forms of marketing. With the rise of short-form video apps like TikTok, other channels like Facebook and Instagram have altered their algorithms to place video content on top. In turn, businesses have needed to shift...
Katey LeZotte Named Vice President of RobMark — Web · Advertising · PR
RobMark WEB • ADVERTISING • PR, an award-winning, full-service, web, advertising, public relations, and marketing firm, has named Katey LeZotte as the company’s Vice President. LeZotte has been with the firm since 2015 and previously served as director of client...
Rest in Peace, Internet Explorer (1995-2022)
After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an...
The Basics of Branding
In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and...
Benefits of the Press Release
Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business. Whether you're hosting a fundraising event, announcing exciting additions to your team,...
Tips and Tricks for Your Email Marketing
Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more. As with any of your other marketing tactics, it's critical to develop a strong...
Is Your Website ADA Compliant?
The Americans with Disabilities Act (ADA) is a comprehensive civil rights law prohibiting discrimination against individuals with disabilities in all areas of public life. Signed into law in 1990 by President George H.W. Bush, the ADA's primary purpose is to guarantee...
The Evolution of Public Relations
From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...