Don’t let 2025 pass you by without tapping into some of the year’s most impactful marketing trends. While some may be short-lived, others are likely here to stay. The key? Start experimenting now to find what aligns best with your brand and audience.
Experiment with Formats
Your audience is unique, so your content should be, too. Try experimenting with different formats like short-form video (Reels, TikTok), email newsletters, e-blasts, blog posts, and more. Testing out what works helps you deliver meaningful content in the format your audience prefers.
Collaborate with Influencers or Other Relevant Brands
Influencer marketing continues to grow, and for good reason. Partnering with creators who align with your brand can help you reach new, targeted audiences. You can also collaborate with complementary brands to expand your reach and cross-promote products or services in a mutually beneficial way.
Localize Your Marketing Strategy
Have you tapped into your local market? Tailoring your messaging, promotions, and content to reflect local interests and culture can build stronger connections and help your business become a trusted part of the community.
Leverage AI
AI is increasingly prevalent and likely here to stay! From automating content creation and analyzing audience data to improving workflows, AI tools can save time, spark ideas, and help your team focus on strategy instead of repetitive tasks.
Prioritize Video Content
Video content has taken the internet by storm, and it’s not slowing down. Fortunately, creating short-form videos has never been easier. With the rise of smartphones, user-friendly editing apps, and built-in tools on platforms like Instagram, TikTok, and YouTube Shorts, you no longer need a full production team to create high-quality, scroll-stopping content. Many platforms now offer ready-to-use templates, filters, music, and auto-captioning features, making it simple to produce engaging videos that boost visibility and reach across multiple channels.
Share User-Generated Content
Nothing builds trust like real people sharing real experiences. Whether it’s a glowing review, a customer photo, or a tagged social media post, user-generated content can showcase your brand in a genuine, relatable way.
How Can We Help?
As we head into the final stretch of 2025, there’s still time to shake up your marketing strategy. Test new formats, embrace innovation, and stay flexible. Not every trend will be the right fit, but the only way to find out is to try. Need help figuring out what works best for your brand? Our team at RobMark is here to help. From strategic planning to digital content creation, we’ll craft custom marketing solutions that are both creative and effective. Let’s build something that sets your brand apart.