Connect with Consumers through Company Culture

Jul 8, 2024 | Marketing

Creating a positive company culture is more than internally beneficial. Though it certainly helps companies boost employee morale and increase retention, sharing company culture can help businesses build better relationships with their audience. The more personal a...

Auditing Your Business Presence

Jun 13, 2024 | Brands, Marketing

First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital...

Why Your Business Should Prioritize First-Party Data

Mar 18, 2024 | In the Press, Marketing

RobMark’s Vice President, Katey LeZotte, recently spoke with Savannah CEO about omnichannel marketing strategies utilizing first-party data. Dive into more information about what first-party data is, why it matters, and how your business can effectively collect and...

Marketing Tactics & Trends Your Business Should Pay Attention to in 2024

Feb 15, 2024 | Brands, Cool New Technology, Marketing

Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing.  Katey LeZotte, VP of RobMark, sat down with the Hilton Head...

The Power of Personalization

Jun 29, 2023 | Digital/Interactive, Marketing

Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...

2023 Marketing Predictions

Jan 16, 2023 | Marketing

The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...