Is Email Marketing Worth It? How to Refine Your Email Strategy

Sep 3, 2024 | Marketing

In a world where the average person’s inbox is flooded with over 100 emails daily, cutting through the noise can feel like an uphill battle. To make matters even more challenging, your brand must navigate an increasing number of spam filters just to reach your...

The Perception of Value in Purchase Consideration

Aug 1, 2024 | Brands, Marketing

There is a distinct post-COVID shift in consumer thinking that greatly affects how brands should market their value to consumers. Younger generations are beginning to expand what value means to them, ultimately making purchase decisions based on other considerations....

Connect with Consumers through Company Culture

Jul 8, 2024 | Marketing

Creating a positive company culture is more than internally beneficial. Though it certainly helps companies boost employee morale and increase retention, sharing company culture can help businesses build better relationships with their audience. The more personal a...

Auditing Your Business Presence

Jun 13, 2024 | Brands, Marketing

First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital...

Why Your Business Should Prioritize First-Party Data

Mar 18, 2024 | In the Press, Marketing

RobMark’s Vice President, Katey LeZotte, recently spoke with Savannah CEO about omnichannel marketing strategies utilizing first-party data. Dive into more information about what first-party data is, why it matters, and how your business can effectively collect and...

Marketing Tactics & Trends Your Business Should Pay Attention to in 2024

Feb 15, 2024 | Brands, Cool New Technology, Marketing

Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing.  Katey LeZotte, VP of RobMark, sat down with the Hilton Head...