On THE MARK

5 Digital Marketing Trends You Can’t Ignore in 2019

With continuous developments in social media, artificial intelligence, mobile search, and more, the world of digital marketing is ever-changing. As this technology evolves, so do consumers, and it is crucial for marketers to keep up with these changes to ensure that...

Direct Traffic Surpasses Facebook Referral Traffic

Traditionally, people who arrive to websites from a mobile device did so most frequently through the use of Facebook, making “mobile” and “social” go hand in hand. However, a recent study from Chartbeat.com found that direct traffic surpassed Facebook referrals for...

The Importance of Blogging

If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company portray a...

Content Consumption Differences between Generations

Millennials are a complex generation that, unlike other generations, aren’t set by an exact date range—though that depends on whom you talk to—but are considered to be those who were born in the 1980s-1990s. They are diverse, educated, and tech-savvy; their buying...