On THE MARK

Auditing Your Business Presence

Auditing Your Business Presence

First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital...
The Power of Personalization

The Power of Personalization

Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...
2023 Marketing Predictions

2023 Marketing Predictions

The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our...
Tips and Tricks for Your Email Marketing

Tips and Tricks for Your Email Marketing

Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more.   As with any of your other marketing tactics, it’s critical to develop a...