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On THE MARK

Experiential Marketing in the Desert: Coachella 2019

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...

5 Digital Marketing Trends You Can’t Ignore in 2019

With continuous developments in social media, artificial intelligence, mobile search, and more, the world of digital marketing is ever-changing. As this technology evolves, so do consumers, and it is crucial for marketers to keep up with these changes to ensure that...

Direct Traffic Surpasses Facebook Referral Traffic

Traditionally, people who arrive to websites from a mobile device did so most frequently through the use of Facebook, making “mobile” and “social” go hand in hand. However, a recent study from Chartbeat.com found that direct traffic surpassed Facebook referrals for...