Mercedes-Benz has a new target market in mind for its latest campaign: Millennials. How do you market a $30,000 Mercedes-Benz CLA to a group that may not know it’s in their price range? With an Instagram contest, of course. It’s no secret that Instagram’s filters and instant accessibility have only fueled Gen Y’s image consciousness. Using this as its platform, Mercedes-Benz has recruited the five best and most well-known "Instagrammers" to tour the United States in a 2014 Mercedes-Benz CLA250 four-door coupe and photograph their travels along the way. The photographer with the most "likes" will win a three-year lease on the vehicle. But that’s not all – the average Joe Schmoe can get in on the action by submitting their Instagram account to "CLATakeTheWheel.com." One lucky winner will be chosen based on how well their portfolio embodies the spirit of the CLA250. See Mercedes-Benz’s promo video below. Interesting in your own CLA250? Look no further than our client, Critz Mercedes-Benz, right here in Savannah and drive home in luxury!
