Nurturing. Enriching. Velvety. Pantone 13-1023 Peach Fuzz is captivating the world as the 2024 Color of the Year. 

This gentle orangey-pink shade represents a desire for calm in a year of uncertainty following in the footsteps of last year’s bold pick, “Viva Magenta,” which signified a “stepping out” of sorts from the pandemic years.

As Leatrice Eiseman, Executive Director of the Pantone Color Institute™, explains, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

Beginning in 2000, Pantone released their Color of the Year as a shade that forecasts color trends in the year to come and stands as a global reflection of fashion, culture, and emotion. Each year’s pick is decided by a diverse team of color experts. A single color is selected to represent team findings, then narrowed down to a specific shade. If no existing shades fit the bill, then one can be created! Vintage yet modern, Peach Fuzz is celebrated as the 25th annual selection. 

How do you plan to use “Peach Fuzz” in 2024?