Remember how I said that we’ve been very busy here at Robertson & Markowitz Advertising recently? The fruits of our labor have paid off and we are very excited to announce the launch of a six month billboard and print advertising campaign for Dr. Steven Shapiro. Dr. Shapiro is an orthopaedic foot and ankle surgeon right here in Savannah who specializes in the treatment of bunions and heel pain, or endoscopic fasciotomy. He came to us with the goal of separating his practice from his competitors by hanging his practice on these two specialties and their respective minimally invasive procedures. Our first step was to come up with a creative concept. This presented a challenge, as foot issues aren’t exactly the most exciting topics. In fact, feet tend to be a topic that people don’t really want to discuss altogether. We needed something clever enough to grab attention as well as present the necessary information that will call people to action. Kudos to Chaz, our awesome graphic designer, for his work on this. Check out our two billboards below that will be posted around Savannah. These same designs will run as print ads in the Savannah Morning News with more information on the procedures. Congrats to the entire R&M team for a job well done!