We ran across a pretty interesting article today that was worth sharing, as it’s becoming more and more of an issue. Due to the increased need for everything to have an online presence, it appears that search engine optimization is limiting creative writing. Whether it’s headlines or body copy, it’s essential to use a substantial amount of keywords that directly relate to what the article/copy is talking about so that Google and other search engines will recognize it. Which begs the question: are the days of witty, pun-filled headlines that draw you in and intrigue you enough to make you want to read further gone? Are we moving towards a “what you see is what you get” approach when it comes to copywriting? In any case, it is clear that copywriters, bloggers and journalists have been presented with the immense challenge to find the proper balance between creative and SEO-friendly. In fact, we think it’s safe to say that we’re going to need to be even more creative to accomplish this. What’s your take?
