Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. The advantages of SEO tactics are ongoing, but here are just some of the benefits:
Gaining website traffic
Have you ever gone to a search engine to find something you need? Most people will answer yes. Statistics show that if your business appears on the first page of a search engine, you have 33% more clicks. One of the ways to get your company on the front page is through the use of keywords. Keywords are words and phrases that prospects use to find online content. Brands can then use these words to connect with consumers who are looking for their products and services. When you increase your visibility and rankings, you increase traffic to your website.
Trust and credibility
SEO builds trust and credibility by showing viewers you are a trusted resource. One of the most trusted search engines is Google. Make sure you are using links, recommendations, and key words to boost your Google search ranking and get ahead of your competition. Always remember that to establish credibility, you need to be patient – trust isn’t built overnight!
Less money spent on advertising
Businesses have found that when using SEO, advertising costs decline. SEO uses organic traffic, which means search engine results are earned, not paid. This allows for consumers to find your website without you having to pay for advertising costs. Ranking high for competitive keywords and phrases will result in more organic traffic.
If you are interested in learning more about SEO or you want to take the first step to improving your business, give us a call! We specialize in search engine optimization and will help you achieve your business goals.