Did you know that almost 60% of all website traffic comes from mobile device users? With so much information available immediately and conveniently at your fingertips, it should come as no surprise that most people are searching for businesses from their phones rather than desktops. Now, more than ever, it is critical that businesses ensure their websites are optimized for these mobile users. This simple adjustment creates a better user experience resulting in longer engagement with your site and, ultimately, more leads.

From the moment a prospective client or customer hears about your business, you should be prepared to captivate and convert them, no matter how they access your business information. Your website’s optimization can significantly affect its functionality and the user experience. For example, text and images can often overlap or become distorted when viewed on a phone or tablet-sized screen that has not been optimized for various sizing. When that happens, it can prevent users from viewing the information they are looking for, cause frustration, and they may decide to leave the site and seek out competitor businesses with better website functionality.

Mobile optimization is also important to consider for companies with active digital advertising campaigns. Often, these ads appearing in places like social media channels and search engine listings direct consumers to a brand’s website landing page. When running paid digital campaigns, you’ll want to double-check that when ads are clicked, users can seamlessly interact with campaign landing pages, and the website as a whole, from any device. An uninterrupted interaction keeps users engaged in researching the product or service they are interested in, and is, therefore, more likely to result in a conversion.

Without mobile website optimization, other factors including load speed and SEO (search engine optimization) can be negatively impacted. Load speed (how long it takes for your website to load) can be double that of a mobile-optimized site. Mobile users are impatient and rarely wait more than a few seconds before they abandon their search, so it’s crucial to have the fastest load speed possible to keep visitors on your site. Additionally, Google ranks websites optimized for mobile higher in searches, meaning a mobile-optimized site can also positively impact your SEO. Don’t miss out on an improved ranking opportunity and better visibility! 

At RobMark, we pride ourselves on designing and programming stunning, responsive websites for our clients. If you need help building a website that works best for your business, give our talented team of experts a call today!