The digital marketing landscape is constantly evolving. That’s why it’s so important to stay up-to-date with the latest news and trends across varying platforms and industries. We took a look back at some of the biggest stories and trends of 2022 to make our predictions of what to expect and watch out for in 2023. Read on to see what we think will boom or bust this year.
Short-Form for the Win
With the rising popularity of TikTok and Instagram Reels, the trend of short-form video doesn’t seem to be letting up anytime soon. As 2023 continues, we believe short-form content will remain dominant and continue to perform extremely well across platforms. Including short-form content in your marketing strategy can help you showcase your brand’s products, services, and unique culture in an engaging and cost-effective way.
With the rise of social media platforms like TikTok and Instagram comes a rise in influencer marketing. In 2023, expect to see an increase in brand partnerships with micro-influencers and long-term brand partnerships. Consumers highly value authentic content from trusted influencers, even if they don’t have millions of followers.
The use of augmented reality (AR) is a game changer for online shopping. By using “smart retail,” consumers can “try out” products without having to go to a brick-and-mortar store. This is an excellent way for consumers to shop for furniture pieces, makeup shades, eyewear frames, and more! It actually has been proven to increase sale conversions by allowing customers to see it for themselves. Look out for more retailers incorporating AR on their websites.
Curated content is the use of content created by someone else, and we predict it will be on the rise this year. Utilizing curated content in your marketing strategies is a great way to network and collaborate with relevant creators, businesses, and brands to build your own brand. As a result, you’ll have an endless supply of content that provides engaging and relevant information and resources to your audience.
Email automation is becoming more than a trend — it’s likely here to stay. Automated email workflows have drastically helped businesses increase their ROI and give users content that they want to see, ultimately resulting in higher conversions. Product recommendations, cart abandonment reminders, and welcome emails are all great automated tools for marketers to set up for their businesses.
These are just a few of the many trends we’ll be keeping our eyes on this year! Do you have any predictions for what 2023 will bring for marketers?