Let’s face it; pitching to media isn’t easy, especially when you think that the media you are pitching to receives an overwhelming number of press releases a day that are directly competing with yours for attention. Writing the perfect press release is tricky and many consider it to be an art form all its own, but there’s no doubt that making your as unique as possible plays a definite role in successful pitch. Besides the obvious press release errors such as spelling and grammar mistakes, there are several words that are used so often in press releases that they lose their value entirely. PRNewsOnline.com has compiled a list of the 25 most overused words and phrases in press releases, and it’s worth a look. We say: use them with discretion.