On THE MARK

Benefits of the Press Release

Benefits of the Press Release

Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business.  Whether you’re hosting a fundraising event, announcing exciting additions to your...

SeaWorld’s Hashtag Reputation Campaign Fails

Transparency campaigns have become a popular strategy for companies in trouble. Several brands suffering through bad public perception, including McDonald’s and comedian Bill Cosby, have used this tactic, including hashtags, as a means to track conversations...

Public Relations: Sleepy Hollow’s Timing Snafu

Season one of Sleepy Hollow, a suspenseful television show loosely based off of Washington Irving’s classic The Legend of Sleepy Hollow and one of it’s characters, the Headless Horseman, will be released on Blu-ray and DVD September 16. In an effort to...

Lululemon: A Study in Questionable Public Relations

Athletic clothing and accessory brand Lululemon has seen its fair share of bad press this year from see-through pants to inadvertently insulting a local Dallas charity. Its latest PR gaffe will have you shaking your head and comes at the hands of its CEO, Chip Wilson....

Burger King Changes Name to Fries King

This is an interesting way to create buzz for your new product. By now you probably have heard that Burger King is rolling out revamped french fries called "Satisfries" that claim to be healthier than their regular fries and their strong competitor,...

+Kota’s “Invisible Owner” Campaign

A pet shop chain in Mexico called "+Kota" needed a budget-friendly yet effective way to bring awareness to its pet rescue and adoption program, so it sent its cute furry adoptees to do the job for them. The pups were placed into local parks with leashes and...