Oct 2, 2023 | Public Relations
If you have exciting company news that you would like to share with the public, you may be wondering where to start. First, it’s critical to ensure that your company is ready for media attention. You can find steps to take to prepare your company for a media...
Sep 6, 2023 | Public Relations
Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute, you should have a few key elements in place so that you are more prepared when it is time to share the news. From new hires to promotions,...
Feb 19, 2022 | Public Relations
Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business. Whether you’re hosting a fundraising event, announcing exciting additions to your...
Nov 4, 2021 | Public Relations
From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...
Apr 1, 2015 | Public Relations
Transparency campaigns have become a popular strategy for companies in trouble. Several brands suffering through bad public perception, including McDonald’s and comedian Bill Cosby, have used this tactic, including hashtags, as a means to track conversations...
Sep 8, 2014 | Public Relations
Season one of Sleepy Hollow, a suspenseful television show loosely based off of Washington Irving’s classic The Legend of Sleepy Hollow and one of it’s characters, the Headless Horseman, will be released on Blu-ray and DVD September 16. In an effort to...
