Feb 19, 2022 | Public Relations
Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business. Whether you’re hosting a fundraising event, announcing exciting additions to your...
Nov 4, 2021 | Public Relations
From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...
Apr 1, 2015 | Public Relations
Transparency campaigns have become a popular strategy for companies in trouble. Several brands suffering through bad public perception, including McDonald’s and comedian Bill Cosby, have used this tactic, including hashtags, as a means to track conversations...
Sep 8, 2014 | Public Relations
Season one of Sleepy Hollow, a suspenseful television show loosely based off of Washington Irving’s classic The Legend of Sleepy Hollow and one of it’s characters, the Headless Horseman, will be released on Blu-ray and DVD September 16. In an effort to...
Nov 8, 2013 | Public Relations
Athletic clothing and accessory brand Lululemon has seen its fair share of bad press this year from see-through pants to inadvertently insulting a local Dallas charity. Its latest PR gaffe will have you shaking your head and comes at the hands of its CEO, Chip Wilson....
Oct 4, 2013 | Public Relations
This is an interesting way to create buzz for your new product. By now you probably have heard that Burger King is rolling out revamped french fries called "Satisfries" that claim to be healthier than their regular fries and their strong competitor,...
