Video is becoming incredibly popular across all forms of marketing. With the rise of short-form video apps like TikTok, other channels like Facebook and Instagram have altered their algorithms to place video content on top. In turn, businesses have needed to shift their marketing strategies in order to get their brands seen. If you are looking to incorporate video into your business’s marketing strategy, look no further! Here are seven ways your brand can effectively use short-form video to your advantage.

1. “Meet the Team” Videos

By introducing members of your team to your social media following, you can “put a face to the name.” This adds a level of personalization to your account that allows consumers to feel connected with your brand on a deeper level.

2. Launch a New Product or Showcase an Old One

As they say, “If a picture is worth a thousand words, a video is worth a library.” Using video to promote products allows consumers to view items, see how they function, size them up, and even purchase them then and there with provided links. By creating a buzz around a new, scheduled launch, you can tell your audience when to expect the video and have a team member talk about the product as if they had visited the brick-and-mortar business.

3. Behind-the-Scenes Content

Giving your audience a behind-the-scenes glimpse into your business allows them to feel more connected to your organization. Showing them how something is done, a peek into a meeting, or even sharing office celebrations is a great way to encourage connection and grow relationships with potential clients and customers. This special type of content makes your audience feel like they are “in the know” as you offer up a unique experience for them to see what’s “behind the curtain.”

4. Testimonials

Sharing testimonials through video allows the viewers to feel like they are having a natural conversation with someone. Video testimonials have more emotion and help them build trust with the audience, influencing them to possibly move forward with purchasing your offered products or services.

5. Jump on a Trend

Participating in trends can be hit or miss, but if you do it right, you might just go viral! Using trending sounds on apps like TikTok and Instagram can help boost your content to the top of your audience’s feeds and make your brand seem more relatable. Trends can help to increase your reach and extend your content to audiences you may not normally capture. However, make sure always to keep your content relevant to your business.

6. Host a Q&A

Q&As are a great way to boost engagement and provide knowledge about your company, product, or service. By allowing your audience to ask you questions directly and receive an answer, they feel heard. Other perks of hosting a Q&A are that these sessions are fast, easy, incredibly helpful, and not as stagnant as a traditional FAQ page.

7. Launch a Campaign

People love predictability. Launching a campaign with different but related topics set to post at the same time every week is a great way to keep people engaged with your content over a period of time. Making sure your viewers are interested in the topics is key to keeping them coming back for more. 

These are just a few of the many ways short-form videos can help you reach your business goals. If you’re looking to incorporate short-form video into your marketing strategy, contact the experts at RobMark today!