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Should Your Business Be Following Trends?

Should Your Business Be Following Trends?

Trends can be tricky, and the line between blending in and standing out is fine. On one hand, you want your business to create engaging, relevant content. On the other hand, you want to ensure your business isn’t watered down by creating inauthentic posts that...
7 Ways Your Business Can Effectively Use Short-Form Video

7 Ways Your Business Can Effectively Use Short-Form Video

Video is becoming incredibly popular across all forms of marketing. With the rise of short-form video apps like TikTok, other channels like Facebook and Instagram have altered their algorithms to place video content on top. In turn, businesses have needed to shift...

Facebook Announces New Interactive Ad Formats

Social media has quickly evolved from profiles filled with text and photos to News Feeds flooded with GIFs, videos, Lives, stickers, and more as people become more interested in engaging experiences. Digital advertisers have taken note of this, and they are constantly...

Facebook Is Rolling Out New Features for Events

Through the use of Facebook Stories, Facebook is currently testing a suite of new features that aim to make it easier for users to not only share an event, but also coordinate with Facebook friends who are also interested in going. Some users in the U.S., Mexico, and...