On THE MARK

Facebook Is Rolling Out New Features for Events

Through the use of Facebook Stories, Facebook is currently testing a suite of new features that aim to make it easier for users to not only share an event, but also coordinate with Facebook friends who are also interested in going. Some users in the U.S., Mexico, and...

How Your Brand Can Benefit From IGTV

As you have probably seen on your Instagram feed or in recent headlines, Instagram is taking a jab at YouTube by now offering long form, vertical videos on its new standalone app, IGTV. Instagram has proven itself to be a place for not only everyday people and...

How Facebook’s Recent News Feed Algorithm Could Affect You

Even though Facebook’s revenues are increasing, it’s no secret that engagement has declined. There is less personal content being shared between users due to the over crowding of posts from businesses and media publishers, as well as the controversies surrounding...