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Our eyes and ears are saturated with holiday advertising right now, which makes it hard for even the biggest of brands to stand out. That’s why Apple’s heart-tugging Christmas spot is so brilliant. It’s being talked about on news outlets everywhere and the YouTube video has close to 2 million views already. It’s not hard to understand why. For something that’s as cold and inanimate as a cell phone or tablet, Apple sure knows how to market its products emotionally. Watch for yourself and try not to tear up.