On THE MARK

Amazon to Introduce Mobile Video Ads

As it continues to grow as the third largest digital advertising platform, Amazon is now set to begin selling video ad spots on its mobile app. Adding mobile video ads to the company’s inventory is Amazon’s effort to expand their presence in the $129 billion digital...

Goodbye AdWords and DoubleClick, Hello Google Ads

Google shocked the digital advertising world late last month with the announcement that it is rebranding its suite of iconic advertising brands, including AdWords and DoubleClick. The new lineup for Google’s advertising products consists of three brands: Google Ads,...