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On THE MARK

Facebook Announces New Interactive Ad Formats

Social media has quickly evolved from profiles filled with text and photos to News Feeds flooded with GIFs, videos, Lives, stickers, and more as people become more interested in engaging experiences. Digital advertisers have taken note of this, and they are constantly...

Amazon to Introduce Mobile Video Ads

As it continues to grow as the third largest digital advertising platform, Amazon is now set to begin selling video ad spots on its mobile app. Adding mobile video ads to the company’s inventory is Amazon’s effort to expand their presence in the $129 billion digital...