On THE MARK

Goodbye AdWords and DoubleClick, Hello Google Ads

Google shocked the digital advertising world late last month with the announcement that it is rebranding its suite of iconic advertising brands, including AdWords and DoubleClick. The new lineup for Google’s advertising products consists of three brands: Google Ads,...

Google Cracking Down on Mobile Intrusive Ad Placements

Image via Search Engine Land It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user...

AdWords Launches Expanded Text Ads

AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier this week stated a new placement offering of expanded text ads. Prior to the announcement, the maximum length for...