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Today’s example of "brands that win at Twitter" is a special Grammy’s edition featuring none other than Grammy winner Pharrell Williams and fast food chain Arby’s. Award shows are known for their interesting fashion choices and last night’s Grammy’s were no different. Artist and Grammy nominee Pharrell had many folks looking confused when he showed up in a giant hat…one that just happened to resemble the hat that is incorporated in the Arby’s logo. Thinking on their toes, the Arby’s social media team sent out the following tweet:

The best part of all, Pharrell tweeted them back! We’re seeing more and more how spontaneity and intuitive thinking can really spark some stellar marketing.