Ever wonder how great ideas turn into great advertising? The R&M office took a field trip today…to the conference room…and watched a fascinating documentary about the advertising industry called “Art & Copy.” The documentary, which was released in 2009, has won its share of independent films awards and features legends in the biz such as George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney. Names don’t ring a bell? That’s okay; you’ll definitely recognize their work. You can thank these legends for campaigns such as Nike’s “Just Do It” campaign, the “Got Milk?” campaign, the “Where’s the beef?” campaign and for making fashion designer, Tommy Hilfiger, a household name. The film was intriguing and entertaining to say the least and reminded us of why we do the work we do. Check out the trailer below and read more about the film here.