Social media has developed into a very important marketing tool that can take all businesses to the next level if used correctly. Companies that do not take advantage of social media are missing out on a demographic that is fluid in the medium. In 2015, over 65 percent of adults in the U.S. were using different social media platforms and the number continues to grow. Not only does social media help get the word out, but it also builds a relationship with your target audience. Fans, followers, and future partners will have a way to keep in contact with your business via social media outlets. Twitter, Facebook, Instagram, and even Snapchat can assist with brand building in companies because the cost is very low. It allows corporations to advertise their products and content without having to pay to do so, which is great for small companies.
Hashtags help build brand awareness because they are used on multiple social outlets. That seems to work because users need quick satisfaction and their questions can be answered without having to read a large amount of content. With Facebook, you can upload a post to your newsfeed that viewers can share to their Facebook page, which will increase traffic to your profile. Smartphone users check their social media profiles daily, so becoming mobile-friendly will increase future sales because people will be able to access your business’s information on-the-go. As for the companies who have not hopped on the social media bandwagon, there is no better way you can increase your customer service reputation than by instantly replying to a client’s question and receive quick feedback. So get social, and watch your business soar to new heights!