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Carlsberg, a brewery in Denmark, launched a line of male grooming products earlier this year that included shampoo, conditioner, and body lotion.  This month they are expanding their products to include shaving gel, aftershave, and mustache cream; just in time for Movember, we might add.

The creative spot developed to promote the new product line is full of mustachioed men drinking beer, testimonials about shaving with beer, and a cheeky tone (corkscrew mustache not guaranteed). Carlsberg has 200 milliliters—or half a pint —of Carlsberg beer freeze-dried and mixed into each of their products. According to the brewery, the products are full of vitamin B, antioxidants, and other supplements that leave hair and skin looking good. The best part of it all is that all of the proceeds from these new products are going straight to the Movember Foundation. 

The Movember Foundation raises money for male-focused health issues, including prostate cancer. Participants grow mustaches during the month of November while collecting donations. The Movember movement began in Australia in 2003 and has since become one of the leading men’s health charity organizations in the world.  You can help support the cause by purchasing the Carlsberg Beer’d Beauty products, supporting a local Movember participant, or donating at movember.com