https://www.robmark.com/wp-content/uploads/2017/12/winter-logo.svg

British Airways is taking interactive advertising to the next level with a fun billboard that tracks its flights. The billboard was the first of its kind and was made possible by the use of custom-built surveillance technology. The ad features a young boy pointing to the sky at an actual plane above him. The image is updated in real time with the flight number and origin. When a great idea plus incredible technology meet, this is what you get. Kudos British Airways!