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One of the most disheartening feelings as a social media coordinator for a business is posting interactive content and questions and not receiving any responses from your fans. That’s why we have a special place in our heart for this guy in Canada who has developed a sweet online relationship with the local Applebee’s Facebook page. he even gets his family members involved in the fun! And that’s what social media should be – fun! On behalf of all of us in the social media biz, Chip, thank you for the support! 🙂