Jan 26, 2016 | Advertising
There has been quite a bit of controversy about the upcoming Academy Awards, or “Oscars.” Over the last few days, several prominent African-American celebrities have announced their intention to boycott the 88th Academy Awards due to the lack of...
Jan 14, 2016 | Advertising
Super Bowl and advertising go hand in hand. It could be considered “the big show” for advertisers, because just as many people tune in to see the ads as they do the big game. When Frito-Lay took a big risk ten years ago and turned over the creative power...
Dec 18, 2015 | Advertising
Cord cutting: the act of cancelling subscription television services, dropping expensive channel packages, or reducing the hours spent watching pay television. This is an epidemic that is growing at an astonishing rate thanks to the increase in Internet television...
Dec 2, 2015 | Advertising
With the continual saturation of advertising and the recent introduction of ad blocking, it has become a habit for users to pass over ads or prevent them from appearing altogether. These habits have caused marketers to reconsider how they are attempting...
Nov 23, 2015 | Advertising
For almost two years, advertising budgets have been shifting spend more toward digital advertising and less toward traditional advertising platforms, like television. Because of this shift of budget, analysts predicted digital advertising would eventually...
Nov 12, 2015 | Advertising
The 2016 election has already been an interesting one with 18 different candidates, not including the five who have already dropped out of the race, ranging from a first woman, senators, and governors to professors, doctors, and business executives. With just one...
