Nov 3, 2015 | Advertising
Carlsberg, a brewery in Denmark, launched a line of male grooming products earlier this year that included shampoo, conditioner, and body lotion. This month they are expanding their products to include shaving gel, aftershave, and mustache cream; just in time...
Oct 28, 2015 | Advertising
This two-and-a-half minute branded film, even without words, speaks more about adventure and finding what makes you happy than it does about motorcycles. Traditionally, motorcycle commercials are heavily focused on bikes, depict riders in the stereotypical biker gang...
Oct 15, 2015 | Advertising
October 21, 2015, is the future date that Doc Brown and Marty McFly travel to in the 1989 film Back to the Future II. They jumped into Doc’s fuel cell technology powered DeLorean and gunned it to 88 mph, arriving in the present day. Interestingly enough, some of...
Oct 8, 2015 | Advertising
As the world of advertising continues to grow, diversify, and digitalize, two main problems continue to grow without control—ad blocking and ad fraud. During Advertising Week, an annual marketing and communications conference, these two subjects arose as the...
Sep 9, 2015 | Advertising
The severe drought in California is not considered new news. This record-breaking, four-year drought has put the Golden State in a state of emergency and governor Jerry Brown has imposed strict conservation measures in an effort to reduce the drought’s...
Sep 2, 2015 | Advertising
The most recent campaign for Cape Cod Potato Chips mastered the technique of humble-bragging. “What is humble-bragging?” you may ask. Well, it is a way of telling everyone how amazing you are without being a you-know-what. Cape Cod Potato Chips has...
