https://www.robmark.com/wp-content/uploads/2017/12/winter-logo.svg

Collisions caused by blind spots are a common occurrence. So much so that manufacturers have started to make sensors and alerts to prevent them. Though most new vehicles have these types of alerts, it is rare for the feature to be the main message of an advertising campaign.

One of Hyundai’s newest campaigns illustrates how easily an object can disappear by focusing on a different kind of blind spot—the one on your retina. Look at the clever ad below, closing your right eye and focusing on the object in the mirror. Zoom in and at a certain point, the image on the left will disappear.  The image on the left disappears because of the lack of light-detecting photoreceptor cells on our optic disc.

These clever ads is thinking outside the box at it’s finest. Have you seen any other cool or unique campaigns? Please share!!