Occasionally we come across a brand that is doing a phenomenal job at social media. One that is taking pop culture and current events and is effortlessly melding them into clever and relevant content that engages its customers. Today, Denny’s Diner is that brand, and we had to give them a shout-out. Take the tweet immediately following Auburn’s loss to Florida State in the BCS National Championship. Genius.

Or how about today’s tweet on the coldest day of the year thanks to the Polar Vortex. Well done.


The timeliness of the tweets and use of trending topics shows that these were very well thought out posts. And those are just some of the gems you’ll find browsing the official account. Take note, social media folks! This is how it’s done!