Kraft got crafty with this year’s Father’s Day promotion featuring today’s biggest trend and fetish…bacon! The ad is a spin-off of cliché and sappy commercials that attempt to sell high-end jewelry. Every cut of bacon is special, just like a diamond. Bringing in an “Oscar Mayer bacon cut and design chief,” a man speaks about the beauty in each strip and how “the bacon will tell you how it wants to be cut.” Funny and clever, this commercial is successful and well done…pun intended!